Experience

Visit West

• United Kingdom
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Marketing Manager, Bristol BIDs

  • Aug 2021 - Present

  A newly created senior role, bringing together and developing the marketing and promotional activities of the Broadmead and Bristol City Centre Business Improvement Districts (BIDs) whilst developing a bespoke approach for the new Redcliffe & Temple BID. Leading in developing innovative marketing and communications while ensuring that the BIDs’ achievements are recognised by its levy payers and the wider public, who all benefit from a welcoming and vibrant city centre. This role… Show more A newly created senior role, bringing together and developing the marketing and promotional activities of the Broadmead and Bristol City Centre Business Improvement Districts (BIDs) whilst developing a bespoke approach for the new Redcliffe & Temple BID. Leading in developing innovative marketing and communications while ensuring that the BIDs’ achievements are recognised by its levy payers and the wider public, who all benefit from a welcoming and vibrant city centre. This role is responsible for: • Marketing strategy and budget • Digital marketing, media planning and buying • Event activation • Internal and external communications • PR • Brand • Management of the marketing team (2 x internal Marketing Executives, external PR and design agencies) Visit West is a not-for-profit organisation. A Business Improvement District (BID) is a defined area in which businesses have agreed (by vote) to pay a levy which the BID uses to fund projects for the benefit of the area. A BID term is five years and a ballot for the renewal of the BID takes place towards the end of each five-year term. Show less A newly created senior role, bringing together and developing the marketing and promotional activities of the Broadmead and Bristol City Centre Business Improvement Districts (BIDs) whilst developing a bespoke approach for the new Redcliffe & Temple BID. Leading in developing innovative marketing and communications while ensuring that the BIDs’ achievements are recognised by its levy payers and the wider public, who all benefit from a welcoming and vibrant city centre. This role… Show more A newly created senior role, bringing together and developing the marketing and promotional activities of the Broadmead and Bristol City Centre Business Improvement Districts (BIDs) whilst developing a bespoke approach for the new Redcliffe & Temple BID. Leading in developing innovative marketing and communications while ensuring that the BIDs’ achievements are recognised by its levy payers and the wider public, who all benefit from a welcoming and vibrant city centre. This role is responsible for: • Marketing strategy and budget • Digital marketing, media planning and buying • Event activation • Internal and external communications • PR • Brand • Management of the marketing team (2 x internal Marketing Executives, external PR and design agencies) Visit West is a not-for-profit organisation. A Business Improvement District (BID) is a defined area in which businesses have agreed (by vote) to pay a levy which the BID uses to fund projects for the benefit of the area. A BID term is five years and a ballot for the renewal of the BID takes place towards the end of each five-year term. Show less



Bristol City Centre BID

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Manager

  • Aug 2021 - Present



Redcliffe & Temple BID

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Manager

  • Aug 2021 - Present



Broadmead BID

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Manager

  • Aug 2021 - Present

  Supporting the Broadmead BID team with marketing consultation and ideation. Supporting the Broadmead BID team with marketing consultation and ideation.



Limina Immersive

• United Kingdom
• Entertainment Providers
• 1 - 100 Employee

• Digital Marketing Expert

  • Mar 2021 - Aug 2021

  The Digital Welcome programme offers arts, culture and craft organisations free tailored support with digital projects in the wake of Covid-19. I have undertaken digital mentoring sessions on the subjects of social media content and growth, email marketing, content marketing and general digital marketing for Birmingham-based businesses such as The Playhouse Birmingham, Arts in Redditch, Psicon Lab, We are Fierce and Stoke and North Staffs CEP. From July, I've supported Girl… Show more The Digital Welcome programme offers arts, culture and craft organisations free tailored support with digital projects in the wake of Covid-19. I have undertaken digital mentoring sessions on the subjects of social media content and growth, email marketing, content marketing and general digital marketing for Birmingham-based businesses such as The Playhouse Birmingham, Arts in Redditch, Psicon Lab, We are Fierce and Stoke and North Staffs CEP. From July, I've supported Girl Grind UK with further weekly mentoring sessions for continued development, including helping them create a marketing plan and budget for their 2021-22 activities. I've also supported Limina on social media advertising for the programme, setting up Twitter ads to promote the free scheme and increase uptake. Show less The Digital Welcome programme offers arts, culture and craft organisations free tailored support with digital projects in the wake of Covid-19. I have undertaken digital mentoring sessions on the subjects of social media content and growth, email marketing, content marketing and general digital marketing for Birmingham-based businesses such as The Playhouse Birmingham, Arts in Redditch, Psicon Lab, We are Fierce and Stoke and North Staffs CEP. From July, I've supported Girl… Show more The Digital Welcome programme offers arts, culture and craft organisations free tailored support with digital projects in the wake of Covid-19. I have undertaken digital mentoring sessions on the subjects of social media content and growth, email marketing, content marketing and general digital marketing for Birmingham-based businesses such as The Playhouse Birmingham, Arts in Redditch, Psicon Lab, We are Fierce and Stoke and North Staffs CEP. From July, I've supported Girl Grind UK with further weekly mentoring sessions for continued development, including helping them create a marketing plan and budget for their 2021-22 activities. I've also supported Limina on social media advertising for the programme, setting up Twitter ads to promote the free scheme and increase uptake. Show less



Unite Students

• United Kingdom
• Real Estate
• 700 & Above Employee

• Campaign Marketing Manager

  • Jul 2020 - Jul 2021

  In charge of national campaigns, project managing these from start to finish between internal and external stakeholders, delivering on time and within budget. Responsible for paid media channels; using my knowledge and expertise to develop these channels to achieve sales targets. Maintaining knowledge of business priorities, delivering bookings where needed. Responsible for circa £2.5 million of annual marketing budget. Line management responsibility for Email, Social Media and… Show more In charge of national campaigns, project managing these from start to finish between internal and external stakeholders, delivering on time and within budget. Responsible for paid media channels; using my knowledge and expertise to develop these channels to achieve sales targets. Maintaining knowledge of business priorities, delivering bookings where needed. Responsible for circa £2.5 million of annual marketing budget. Line management responsibility for Email, Social Media and Marketing Executives.

• Senior Marketing Executive

  • Jul 2019 - Jun 2020

  Responsible for digital marketing and management of all national and international marketing campaigns (on and offline) from ideation to implementation and measuring success. Managing the Marketing Assistant, who is responsible for our international marketing activity, through training, daily tasks and personal development. Key responsibilities include: Digital • c.£1.6m annual digital marketing budget - Strategising and pitching annual budget requirements to directors for sign off… Show more Responsible for digital marketing and management of all national and international marketing campaigns (on and offline) from ideation to implementation and measuring success. Managing the Marketing Assistant, who is responsible for our international marketing activity, through training, daily tasks and personal development. Key responsibilities include: Digital • c.£1.6m annual digital marketing budget - Strategising and pitching annual budget requirements to directors for sign off • PPC strategy (c.£700k annual spend) • Search Engine Optimisation - Technical and content • Programmatic (display) campaigns • International / China marketing plans - WeChat, Weibo, Baidu PPC, PR • Agency management (PPC, SEO, Display, International, Design) • Email strategy for national campaigns • Email automation programs Offline • Managing the marketing team's delivery of national campaigns - Responsible for campaign plans and ideation, and ensuring campaigns are delivered on time and to a high standard via in-property collateral, website and social media content and paid media. Emphasis on test and learn approach to new channels • Marketing support for International events in emerging markets • Sales - working closely with the sales and city teams to ensure our goals and KPIs are aligned Integration Unite Students now provides homes to 74,000 students across 177 properties in 27 leading university towns and cities, following the successful £1.4bn acquisition of Liberty Living's UK assets in November 2019.

• Marketing Executive

  • Aug 2017 - Jun 2019

  Leading on PPC, SEO, display and email marketing. Also supporting on local and new property marketing. Achievements: • -26% PPC cost per acquisition for sales cycle YoY • +54% OR, +48% CTR and +53% revenue from retention email campaign vs LY • +48% view-through display bookings for key sales period YoY • +3.7% organic traffic for sales cycle YoY • Leading the marketing for the launch of new JV graduate job app, Placer. 3.8% conversion rate (app downloads) from launch… Show more Leading on PPC, SEO, display and email marketing. Also supporting on local and new property marketing. Achievements: • -26% PPC cost per acquisition for sales cycle YoY • +54% OR, +48% CTR and +53% revenue from retention email campaign vs LY • +48% view-through display bookings for key sales period YoY • +3.7% organic traffic for sales cycle YoY • Leading the marketing for the launch of new JV graduate job app, Placer. 3.8% conversion rate (app downloads) from launch emails and 2% of all Unite Students customers signed up in app launch week • Part of New Ventures team for launch of new start-up HiMO project in 2017 Key skills: • Adobe Creative Suite • CMS (Wordpress, Django, Joomla) • DoubleClick for Publishers • Email (Oracle's Responsys, Mailchimp) • Google Analytics • HTML • HTML5 (Google Web Designer) • Microsoft Office • PPC • SEO



Blockchain Expo World Series

• United Kingdom
• Events Services

• Marketing Manager

  • Nov 2016 - Aug 2017

  Worked on the first Blockchain Expo events from conception to execution onsite. Blockchain Expo Global launched at London's Olympia on 23-24 January 2017. The event involved two days of world-class content from leading brands embracing and developing cutting edge blockchain technologies. Announced the first event (London) in November 2016 and generated 1500+ registrations in under 2 months on a brand new show. Exceeded delegate revenue target by 20% on Berlin (1-2 June 2017) event… Show more Worked on the first Blockchain Expo events from conception to execution onsite. Blockchain Expo Global launched at London's Olympia on 23-24 January 2017. The event involved two days of world-class content from leading brands embracing and developing cutting edge blockchain technologies. Announced the first event (London) in November 2016 and generated 1500+ registrations in under 2 months on a brand new show. Exceeded delegate revenue target by 20% on Berlin (1-2 June 2017) event. www.blockchain-expo.com "Our participation in the Blockchain Expo held in London exceeded all our expectations." http://linkis.com/SQRzn Also assisted with website and general digital marketing for the co-located AI Expo series, showcasing next generation strategies and technologies from the world of artificial intelligence. http://www.ai-expo.net/ Show less Worked on the first Blockchain Expo events from conception to execution onsite. Blockchain Expo Global launched at London's Olympia on 23-24 January 2017. The event involved two days of world-class content from leading brands embracing and developing cutting edge blockchain technologies. Announced the first event (London) in November 2016 and generated 1500+ registrations in under 2 months on a brand new show. Exceeded delegate revenue target by 20% on Berlin (1-2 June 2017) event… Show more Worked on the first Blockchain Expo events from conception to execution onsite. Blockchain Expo Global launched at London's Olympia on 23-24 January 2017. The event involved two days of world-class content from leading brands embracing and developing cutting edge blockchain technologies. Announced the first event (London) in November 2016 and generated 1500+ registrations in under 2 months on a brand new show. Exceeded delegate revenue target by 20% on Berlin (1-2 June 2017) event. www.blockchain-expo.com "Our participation in the Blockchain Expo held in London exceeded all our expectations." http://linkis.com/SQRzn Also assisted with website and general digital marketing for the co-located AI Expo series, showcasing next generation strategies and technologies from the world of artificial intelligence. http://www.ai-expo.net/ Show less



TechForge Media

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Manager

  • Sep 2015 - Aug 2017

  Publishing: • Controlling the marketing for a portfolio of 9 technology industry websites and 4 event listing sites as well as their relative social media channels with an audience of over 3.2 million members • Implementing a digital marketing strategy across social networks, email (Mailchimp), content marketing, analytics, SEO, PPC and lead generation • Managing multiple social media accounts, encouraging conversation and increasing engagement using a social media strategy •… Show more Publishing: • Controlling the marketing for a portfolio of 9 technology industry websites and 4 event listing sites as well as their relative social media channels with an audience of over 3.2 million members • Implementing a digital marketing strategy across social networks, email (Mailchimp), content marketing, analytics, SEO, PPC and lead generation • Managing multiple social media accounts, encouraging conversation and increasing engagement using a social media strategy • Building marketing partnerships with events and industry associations • Creating email campaigns and writing engaging content to support audience development and lead generation activity • Using CMS systems to keep websites and information current and correct • Independently designed new company website • Aided with design of new company logos This role also included marketing for Clifton Observatory and Caves, Blockchain Expo, AI Expo and #DMWF Digital Marketing World Forum.

• Marketing Executive

  • Apr 2015 - Sep 2015



Clifton Observatory

• United Kingdom
• Events Services
• 1 - 100 Employee

• Marketing Manager

  • Apr 2015 - Aug 2017

  Marketing Manager for Clifton Observatory and Caves, an historic Bristol building and tourist attraction. Working across marketing, operations, events and publishing. • Developing the marketing strategy and operations functions of the business • Controlling social media channels, website content and design, SEO, branding and advertising • Contributing to the development of plans for renovations, including writing documents to aid in the planning permission process • Project… Show more Marketing Manager for Clifton Observatory and Caves, an historic Bristol building and tourist attraction. Working across marketing, operations, events and publishing. • Developing the marketing strategy and operations functions of the business • Controlling social media channels, website content and design, SEO, branding and advertising • Contributing to the development of plans for renovations, including writing documents to aid in the planning permission process • Project managing a three-floor museum exhibition from concept to onsite execution - installed onsite August 2017 and opened to the public • Developing, editing and publishing a children's book based on the legend of the Giants of Bristol • Editing and image scheduling of a non-fiction book about the history of the Observatory (published 2017) www.cliftonobservatory.com Show less Marketing Manager for Clifton Observatory and Caves, an historic Bristol building and tourist attraction. Working across marketing, operations, events and publishing. • Developing the marketing strategy and operations functions of the business • Controlling social media channels, website content and design, SEO, branding and advertising • Contributing to the development of plans for renovations, including writing documents to aid in the planning permission process • Project… Show more Marketing Manager for Clifton Observatory and Caves, an historic Bristol building and tourist attraction. Working across marketing, operations, events and publishing. • Developing the marketing strategy and operations functions of the business • Controlling social media channels, website content and design, SEO, branding and advertising • Contributing to the development of plans for renovations, including writing documents to aid in the planning permission process • Project managing a three-floor museum exhibition from concept to onsite execution - installed onsite August 2017 and opened to the public • Developing, editing and publishing a children's book based on the legend of the Giants of Bristol • Editing and image scheduling of a non-fiction book about the history of the Observatory (published 2017) www.cliftonobservatory.com Show less



Six Degrees

• United Kingdom
• Events Services
• 1 - 100 Employee

• Marketing

  • Apr 2015 - Mar 2017

  The 2016 #DMWF Digital Marketing World Forum event series in Singapore, Amsterdam, London, Dubai and New York evolved from 7 years of #SMWF Social Media World Forum. • Covering all aspects of marketing including content marketing, content creation and blog writing, newsletters, SEO, PPC advertising, analytics and media partnerships • On site management of registration and assisting with operations and speaker & exhibitor admin at #DMWF Singapore 29 Feb - 1 March 2016, Marina… Show more The 2016 #DMWF Digital Marketing World Forum event series in Singapore, Amsterdam, London, Dubai and New York evolved from 7 years of #SMWF Social Media World Forum. • Covering all aspects of marketing including content marketing, content creation and blog writing, newsletters, SEO, PPC advertising, analytics and media partnerships • On site management of registration and assisting with operations and speaker & exhibitor admin at #DMWF Singapore 29 Feb - 1 March 2016, Marina Mandarin • On site conference and registration management at #DMWF Amsterdam 13 - 14 April 2016, Felix Meritis • On site management of breakout sessions, general conference and registration at #DMWF London 20 - 21 June 2016, The Brewery www.digitalmarketing-conference.com Show less The 2016 #DMWF Digital Marketing World Forum event series in Singapore, Amsterdam, London, Dubai and New York evolved from 7 years of #SMWF Social Media World Forum. • Covering all aspects of marketing including content marketing, content creation and blog writing, newsletters, SEO, PPC advertising, analytics and media partnerships • On site management of registration and assisting with operations and speaker & exhibitor admin at #DMWF Singapore 29 Feb - 1 March 2016, Marina… Show more The 2016 #DMWF Digital Marketing World Forum event series in Singapore, Amsterdam, London, Dubai and New York evolved from 7 years of #SMWF Social Media World Forum. • Covering all aspects of marketing including content marketing, content creation and blog writing, newsletters, SEO, PPC advertising, analytics and media partnerships • On site management of registration and assisting with operations and speaker & exhibitor admin at #DMWF Singapore 29 Feb - 1 March 2016, Marina Mandarin • On site conference and registration management at #DMWF Amsterdam 13 - 14 April 2016, Felix Meritis • On site management of breakout sessions, general conference and registration at #DMWF London 20 - 21 June 2016, The Brewery www.digitalmarketing-conference.com Show less



Hammerson

• United Kingdom
• Real Estate
• 200 - 300 Employee

• Marketing Coordinator

  • Sep 2014 - Apr 2015

  Working with agencies and colleagues in order to market the shopping centre effectively. Independently managing the centre's social media channels and website, as well as creating engaging content for these online platforms and constantly encouraging database sign ups. Monitoring engagement and followers through analytics and insights tools. Utilising various different media channels such as OOH (bus streetliners and supersides, TV and VOD adverts, radio adverts on Heart FM), Heart FM… Show more Working with agencies and colleagues in order to market the shopping centre effectively. Independently managing the centre's social media channels and website, as well as creating engaging content for these online platforms and constantly encouraging database sign ups. Monitoring engagement and followers through analytics and insights tools. Utilising various different media channels such as OOH (bus streetliners and supersides, TV and VOD adverts, radio adverts on Heart FM), Heart FM sales and promotional activity and in-centre collateral to implement brand campaigns and event promotions. Representing Cabot Circus at national meetings, I was the first point of contact for both agency and corporate communications. Aiding in the planning, promotion and execution of six major events in six months, this role included everything from briefing ops teams and agencies, to budget work and post campaign analysis reports. Being part of the Centre Management team at Cabot Circus also involved working as part of the wider shopping centre team including Retail Liaison and Commercialisation. Show less Working with agencies and colleagues in order to market the shopping centre effectively. Independently managing the centre's social media channels and website, as well as creating engaging content for these online platforms and constantly encouraging database sign ups. Monitoring engagement and followers through analytics and insights tools. Utilising various different media channels such as OOH (bus streetliners and supersides, TV and VOD adverts, radio adverts on Heart FM), Heart FM… Show more Working with agencies and colleagues in order to market the shopping centre effectively. Independently managing the centre's social media channels and website, as well as creating engaging content for these online platforms and constantly encouraging database sign ups. Monitoring engagement and followers through analytics and insights tools. Utilising various different media channels such as OOH (bus streetliners and supersides, TV and VOD adverts, radio adverts on Heart FM), Heart FM sales and promotional activity and in-centre collateral to implement brand campaigns and event promotions. Representing Cabot Circus at national meetings, I was the first point of contact for both agency and corporate communications. Aiding in the planning, promotion and execution of six major events in six months, this role included everything from briefing ops teams and agencies, to budget work and post campaign analysis reports. Being part of the Centre Management team at Cabot Circus also involved working as part of the wider shopping centre team including Retail Liaison and Commercialisation. Show less



OCS

• United Kingdom
• Facilities Services
• 700 & Above Employee

• Customer Service Advisor

  • Apr 2013 - Sep 2014

  Customer service for the main shopping centre in central Bristol with footfall of 17m+ annually. Taking customer enquiries, giving tourist information and being on call for first aid across the 110,000 sq m site. Also liaising with marketing and operations on events and promotions and maintaining a good relationship between the shopping centre and its retailers. Customer service for the main shopping centre in central Bristol with footfall of 17m+ annually. Taking customer enquiries, giving tourist information and being on call for first aid across the 110,000 sq m site. Also liaising with marketing and operations on events and promotions and maintaining a good relationship between the shopping centre and its retailers.



Mezzé at the Green Dragon & The Louisiana bar and music venue

• Bristol, United Kingdom

• Bartender

  • Apr 2010 - Apr 2013

  Part-time bar work whilst studying. Involved training new team members on serving, waiting and cocktail making. Part-time bar work whilst studying. Involved training new team members on serving, waiting and cocktail making.



BRISTOL MUSIC FOUNDATION LIMITED

• United Kingdom
• Musicians

• Assistant Event Coordinator

  • Feb 2010 - Aug 2010

  Coordinated a tour of under 18s musicians across the south-west and marketed via physical promotional materials such as CDs, badges and stickers as well as extensive social media advertising. Coordinated a tour of under 18s musicians across the south-west and marketed via physical promotional materials such as CDs, badges and stickers as well as extensive social media advertising.