Bessie Girón Haavind
Chief Operating Officer at DAYTWO- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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Italian Full professional proficiency
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French Limited working proficiency
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Norwegian Limited working proficiency
Topline Score
Bio
Credentials
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Segmentación diferenciada basada en atributos de valor
INCAE Business SchoolJan, 2015- Nov, 2024 -
Strategic Marketing
Wharton Executive EducationJan, 2014- Nov, 2024
Experience
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DAYTWO
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Norway
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Internet Publishing
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1 - 100 Employee
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Chief Operating Officer
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Jan 2023 - Present
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Hurtigruten Group
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Norway
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Travel Arrangements
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700 & Above Employee
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Content Operations Manager
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Mar 2022 - Dec 2022
Oversee the end-to-end production of high-quality content across various channels. I work closely with internal stakeholders to ensure that content aligns with business objectives and meets the needs of our target audiences. Using my expertise in content production, I develop and maintain efficient workflows to ensure timely delivery of content. I manage content assets, ensuring consistency and accuracy across all touchpoints. I also collaborate with internal teams to maintain content quality and ensure adherence to brand guidelines. My role requires strong project management skills and a deep understanding of content creation processes to drive success in a fast-paced and constantly evolving environment. Show less
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Global E-mail Marketing Lead
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Mar 2021 - Dec 2022
Lead the email channel for the company's global marketing campaigns. With expertise in Salesforce Marketing Cloud, I support markets in the development and execution of email campaigns and make sure they are aligned with the Company's business objectives. I establish best practices for email content, design, segmentation, and personalization, and monitor email performance data to optimize campaigns and improve customer engagement. My role requires a strategic mindset, technical proficiency, and creative execution to drive success in a fast-paced and constantly evolving global environment. Show less
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Newsletter Specialist
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Nov 2019 - Mar 2021
Design and implement email marketing campaigns using Salesforce Marketing Cloud. As part of the CRM team, I work closely with sales and marketing teams to identify our target email audience and grow our data base, drive web traffic and increase sales generated from email marketing efforts; manage and report on email marketing campaigns and results.
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Accenture
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Ireland
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Business Consulting and Services
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700 & Above Employee
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Accenture Records and Information Management Analyst
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Sep 2018 - Aug 2019
As an Analyst, I played a critical role in helping Accenture effectively manage and protect its information assets. Some of my main responsibilities were to: - Oversee Accenture's records from creation to disposal - Manage physical contractual records from all functions in secure offsite or onsite storage - Implement local procedures that comply with global standards and guidelines - Implement new global processes and procedures - Ensure compliance with financial, legal, and administrative requirements and regulations - Provide training to staff who require access or have responsibility for maintaining records Show less
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Pixotope
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Norway
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Media Production
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1 - 100 Employee
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Marketing Associate
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May 2017 - Jul 2018
The Future Group is the world’s first producer of Interactive Mixed Reality (IMR) technology for TV and entertainment platforms. This startup focuses on AR, VR and Mixed Reality. Partners include FremantleMedia, Epic Games and Ross Video.Achievements include identifying compliance risks, applying best practice strategies in compliance control, monitoring the enforcement of standards and regulations.
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Marketing Coordinator
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Nov 2015 - May 2017
From brand management to designing graphics and illustrations, I oversaw the overall look and feel of public sites, trade show exhibition displays, and other collateral, while ensuring consistent brand standards were met. Additionally, I proofread, wrote, and edited copy for both print and website materials, maintaining a cohesive voice and tone across multiple channels.
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Arias
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El Salvador
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Law Practice
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200 - 300 Employee
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Regional Marketing
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Apr 2014 - Sep 2015
As part of my role, I crafted and executed targeted marketing and communication strategies aligned with the law firm's goals. I leveraged Marketing Automation Tools, including ConstantContact, to streamline and optimise our communication and news. Additionally, I expertly prepared and submitted transaction reports for highly-regarded legal marketing guides such as Chambers & Partners, IFLR, Legal500, and local press. Thanks to these efforts, the firm achieved top positioning and strengthened its reputation as a leader in the industry. Show less
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