Sales Marketing Coordinator

• Aug 2021 - Present

Sales - Calvin Klein Jeans

• Aug 2019 - Aug 2021

Fashion Marketing Intern

• Jun 2018 - Aug 2018

Assisted development of image concept for Ecommerce photo shoots. Developed shotlists for FRYE 2018 Fall Campaign. Organized PR packages for various music festivals. Led the marketing component of an interdisciplinary team project to develop new brand concept for corporate GBG for customizable kids’ garments. Developed SWOT, SEO, and SEM marketing strategy for the new product launch. Led final team presentation and Q&A with senior management review team. Conducted competitive landscaping research on digital platforms, including Instagram and UNiDAYS. Analyzed weekly Amazon Marketing Service reports to calculate weekly ROI. Show less

Marketing and Research Intern

• Jun 2017 - Aug 2017

Co-ordinated and organised social media awards event for Hong Kong Social Media stars, celebrities, and models Conducted KOL research and collaboration with Hong Kong based Social Media stars Published daily short-stories on current events in fashion, luxury lifestyle, and events of cultural importance Published feature-length stories on homepage of the magazine website Co-ordinated daily meetings with colleagues to research current events in fashion, luxury lifestyle, and events of cultural importance Show less

Marketing Intern

• Jun 2016 - Aug 2016

Did projects for Digital, CRM, and PR departments Researched information to aid launch of Hong Kong E-Commerce platforms Created powerpoint updates for Brooks Brothers Headquarters on E-Commerce platforms Customer research and profiling of the digital customer Created marketing strategy proposals for digital marketing Up-close T-Mall analysis Did projects for Digital, CRM, and PR departments Researched information to aid launch of Hong Kong E-Commerce platforms Created powerpoint updates for Brooks Brothers Headquarters on E-Commerce platforms Customer research and profiling of the digital customer Created marketing strategy proposals for digital marketing Up-close T-Mall analysis

Participant

• May 2016 - May 2016

• Gained an understanding of business fundamentals in a simulated work-week environment • Analyzed and presented a company’s performance by examining its financial statements • Gained an understanding of business fundamentals in a simulated work-week environment • Analyzed and presented a company’s performance by examining its financial statements

Canadian International School Executive of Public Relations

• Aug 2014 - May 2015

Strategic communications and public outreach to create awareness of the organisation ‣ Fundraised for sustainability of Heifer International Inc. ‣ Up to and not exceeding $6500 HKD from August 2014 to May 2015 Strategic communications and public outreach to create awareness of the organisation ‣ Fundraised for sustainability of Heifer International Inc. ‣ Up to and not exceeding $6500 HKD from August 2014 to May 2015