Experience

Sempervirens Fund

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Digital Content Director

  • Aug 2019 - Present



Tri-Valley Conservancy

• United States
• Environmental Services
• 1 - 100 Employee

• Communications Director

  • Sep 2015 - Jul 2019

  • Establish and implement a comprehensive multi-channel communication plan tying in all fundraising, projects and events for effective messaging, frequency and engagement resulting in a 26% increase in fundraising • Handle all public relations including press releases, articles, presentations, and media requests • Plan, write and design all print publications resulting in a request for 50% more content • Establish a deeper connection with the community by shifting to supporter-focused communications including benefit-oriented messaging, emotional appeal, mission-based tagline, and a relatable voice • Oversee all social media platforms, write posts, design graphics, and interact growing all audiences • Generate community engagement strategies including storyboarding, copy writing, design, and production of videos, advertising, brochures, e-books, and other communications for outreach projects • Compose all email communications utilizing best practices raising open rates above industry standards • Schedule, draft and run fundraising campaigns through printed and digital means doubling fundraising Show less



Save Mount Diablo

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Communication Manager

  • Mar 2010 - Aug 2015

  • Successfully create and implement all communication plans and crisis management strategies to achieve the organization’s goals • Manage all public and media relations including interviews, press releases, articles and earned media • Plan, create, produce all print publications including transitioning the newsletter to a magazine making complex topics accessible drastically improving effectiveness and response • Updated all branding including the organization’s logo, tagline, image and voice increasing appeal • Oversee digital communications including the website, social media profiles and mass emails resulting in a 200% increase in opt in subscribers and exceeding industry average open and click through rates • Collaborate on fundraising plans increasing online donations and peer to peer fundraising by 40% • Market all events and convert participants to supporters via pre, during and post event communications including ads, invitations, emails, event announcements and activities and surveys Show less



Eldercare Services

• Individual and Family Services
• 1 - 100 Employee

• Corporate Marketing Coordinator

  • Mar 2008 - Mar 2010

  • Design and manage all marketing collateral and campaigns • Compose and submit press releases, articles, ad copy, client and professional newsletters and e-newsletters on a monthly basis • Increased e-subscriptions by 100% in less than 1 year • Purchase all media and promotional merchandise • Manage and coordinate all web projects including social media and SEO • Implement successful consistent marketing and public relations strategies • Produce market reports, analysis and recommendations • Estimate and maintain Marketing, Outreach and Recruiting budgets • Plan industry events and meetings Show less



Coast Radio Company, Inc.

• Musicians
• 1 - 100 Employee

• Director of Marketing and Promotions, 92.1 FM KKDV

  • Jun 2005 - Nov 2007

  • Coordinated and promoted the launch of a brand new radio station growing listenership to 60,000 unique listeners each week • Created, directed and promoted successful station and client events and contests on a weekly basis• Hired, trained, and managed a ten person minimum staff • Customized the music format for the target demographic via audio testing market research• Built and maintained the station’s image through television, outdoor, newspaper, transit, direct mail, and telemarketing campaigns• Oversaw updates and maintenance on the station website, Loyal Listener Database, weekly e-newsletter, Community Calendar, and responded to listener feedback• Composed proposals, press releases, promotional announcements, contest copy points and rules, Chamber newsletter articles, etc• Established and maintained mutually beneficial in-kind sponsorships and relationships with local non profit organizations, schools, businesses, cities, and Chambers of Commerce Show less

• Lead Promotions Assistant, 101.7 FM KKIQ

  • May 2004 - Jun 2005

  • Set up equipment, displays, games, and promotional materials for station appearances• Interacted with clients, listeners, and potential listeners to promote the station and ensure a fun and effective event• Aided the training of newly hired staff• Assisted in the daily coordination of the station’s most important direct marketing event.