Experience

Brand Finance

• United Kingdom
• Business Consulting and Services
• 100 - 200 Employee

• Managing Director France

  • Mar 2019 - Present

  The world's leading independent brand valuation and strategy consultancy. We advise strongly branded organisations on how to maximise their value through the effective management of their brands and intangible assets. We support our clients to better manage their brand asset, as a growth factor for their business, as an accelerator of their transformation. We help our clients solve brand and business challenges using financial valuations techniques and advanced market research analysis. Founded in 1996, Brand Finance has performed thousands of branded business, brand and intangible asset valuations, to deliver value-based marketing strategy. Show less



Better Brand Better Business

• France
• Business Consulting and Services

• Founder

  • 2016 - Present

  Optimizing & growing brand and business we solve your challenges ... because your brand is a business accelerator, we action data & transformation by leveraging organization, people, brand & client experience > realize the potential of business & brand synergies > focus on translating data & market insights into value for business > embark your people to build a better business > leverage your existing brand & experience assets for better results > develop your business to unleash brand opportunities > engage your clients to originate better business > generate greater efficiencies through brand & business management Show less



emlyon business school

• France
• Education Administration Programs
• 700 & Above Employee

• Senior Lecturer

  • 2016 - Present

  MSc Sports Industry Management MSc Luxury Management MSc Sports Industry Management MSc Luxury Management



Sciences Po

• France
• Education Management
• 700 & Above Employee

• Guest Lecturer

  • 2016 - 2017

  Guest Lecturer at the Communications School, International Masters Programme at Sciences Po University Guest Lecturer at the Communications School, International Masters Programme at Sciences Po University



Interbrand

• United States
• Advertising Services
• 700 & Above Employee

• CEO/Managing Director & Partner

  • Sep 1995 - 2016

  Brand valuation, Experience valuation, Research & analytics, Customer understanding, Business case/ROI, Go-to-market, Innovation strategy, Brand positioning, Experience strategy, Naming, Corporate purpose & citizenship, Portfolio & architecture, Creative platform, Social engagement, Identity & design, Web/mobile platforms, Retail & environments, Content, Consumer branding & Packaging, Voice Messaging, Service design Implementation, Leadership vision, Marketing capabilities development, User experience capabilities development, Internal engagement, Dashboards & measurement, Brand management platforms ... Led commercially effective engagements for various clients including : 3M, Axa, at&t, Baccarat, Brioni, Carrefour, Colgate-Palmolive, Constellium, Danone, Dim, EDF, Electric visuals, Fnac, Gemalto, Heineken, Jean Paul Gaultier, PPR/Kering, Klepierre, LVMH, Mars, McDonald's, Nescafé, Orange, Ratp, Rémy Martin, Renault, Roland Garros, Ritz Paris, Schneider Electric, Undiz, Visa, Volcom, Wrigley or Yves Saint Laurent ... Positions : Managing Director FMCG; Managing Director FMCG & Retail; MD Corporate & FMCG; Managing Director/CEO - Head of Office since 2011 Show less



DDB Paris

• Advertising Services
• 300 - 400 Employee

• Partner

  • Sep 1995 - Jul 2005

  from Consultant to Client Director to Head of Clients positions to General Manager & Partner Brand Strategy, Brand Platform, Brand Architecture, Naming, Corporate Branding, Consumer Branding (fmcg, luxury), Packaging, Retail, Digital, Brand experience from Consultant to Client Director to Head of Clients positions to General Manager & Partner Brand Strategy, Brand Platform, Brand Architecture, Naming, Corporate Branding, Consumer Branding (fmcg, luxury), Packaging, Retail, Digital, Brand experience



Imperial Chemical Industries

• London, United Kingdom

• Communication & Marketing Manager

  • Sep 1993 - Aug 1995

  ICI Films / Propafilm division : Industrial Marketing, Market analysis, Market segmentation, Positioning, Brand strategy, Brand architecture, Brand migration, Corporate Identity, Communication & Design, Sales, Internal Engagement ICI Films / Propafilm division : Industrial Marketing, Market analysis, Market segmentation, Positioning, Brand strategy, Brand architecture, Brand migration, Corporate Identity, Communication & Design, Sales, Internal Engagement