Experience

WITH

• France
• Business Consulting and Services
• 1 - 100 Employee

• Senior Client Partner - Head of Open Data & Insights

  • Feb 2021 - Present

  After more than 30 years spent in communications and consumer insight, now embodiing the expertise in Open Data at WITH. Alongside the team of WITH experts: - accompaning established brands and companies on their quest for insights and CTAS out of Open (and mainly Social) data. - crafting tailor-made methodologies to maximize impact and value of Social for any given business category. - delivering results in afata-storytelling way. Main clients: Coty Group, Bacardi Group, Danone, Pierre Fabre



BJ Consulting

• Paris, Ile-de-France, France

• Independent Consultant in Strategy & Data

  • Jan 2019 - Feb 2021



Linkfluence - a Meltwater Offering

• France
• Internet Publishing
• 100 - 200 Employee

• Head of Strategic Planning + Head of New Business Dept

  • Mar 2015 - Dec 2018

  Linkfluence is a leading company in Social Media Intelligence, combining powerful data crawling and insightful human analysis. - Creating from scratch a brand new Dept incl. 3 people, thus bringing « brand culture, strategy, insights and quali » to a software editor of Social Data, including also a qualitative Research Dept. - Answering the “so what” issue of mere data while drawing conclusions and for action recommendations, creating new methodologies and indicators, telling (nice and branded) data stories. - Creating also from scratch the Presales (e.g. New Business) Dept incl. 4 people: leading new business acquisition, generating pro bono spontaneous sales material, adding personalized approach for every given prospect. - New business acquainted clients: LVMH, Chanel, Hermes, Kering, Pernod Ricard, Dyson, etc… - Inspiring new Linkfluence corporate motto: Creative Data Intelligence



Consulting missions

• Independent consultant in Strategy

  • Mar 2011 - Feb 2015

  Helping brands and agencies in branding, design, digital and advertising issues - Advertising: missions for Buzzman (BMW pitch) , Makheia (MAIF)… I - Digital: missions for Blast Radius for Danone, Savencia… - Branding and design: gain of Air France pitch for Brandimage, 6 months collaboration with Lonsdale (Elle&Vire). - 360° activations: missions for Wellcom. Helping brands and agencies in branding, design, digital and advertising issues - Advertising: missions for Buzzman (BMW pitch) , Makheia (MAIF)… I - Digital: missions for Blast Radius for Danone, Savencia… - Branding and design: gain of Air France pitch for Brandimage, 6 months collaboration with Lonsdale (Elle&Vire). - 360° activations: missions for Wellcom.



Makheia Group

• Head of Strategy

  • Mar 2010 - Feb 2011

  - Bringing brand strategy to an independent Group specialized… in corporate content. - Developing what appeared to be more than a plus in these times: digital and corporate pop up sites - Developing branding and advertising skills within the Group. - New business: Nicolas Feuillatte, CNP, Total. - Bringing brand strategy to an independent Group specialized… in corporate content. - Developing what appeared to be more than a plus in these times: digital and corporate pop up sites - Developing branding and advertising skills within the Group. - New business: Nicolas Feuillatte, CNP, Total.



Duke / Razorfish

• Head of Strategy

  • May 2007 - Jan 2010

  - Still an agency, but with different people: learning to cope with developers, geeks and project managers. - Bringing brand strategy as long as working processes, a vocabulary, a different point of view to a pure digital player... Making happen the Agency’s vision: “we used to be a digital agency in an analogic world, tomorrow we gonna be THE agency in a digital world”. - Systematically associated to pitching processes, and responsible for the gain of Canal Plus, Levi’s Europe and IOC (International Olympic Committee) accounts. - Daily involvement in other major clients’ businesses: SNCF, McDonald’s, Nissan, Nike France.



DDB Paris

• Advertising Services
• 300 - 400 Employee

• Managing Director

  • Jan 2001 - Mar 2007

  - Managing the account department (60 people). - Responsible for part of the new business. Gains of L’Equipe, Lactalis, L’Artisanat, - In charge of key accounts such as Audi, Lactalis (Président, Lactel, etc…), Française des Jeux (Loto), L’Equipe, Nike France, l’Artisanat, Henkel France… - Grand Prix Stratégies and Gold Cannes Lion for L’Equipe (2005) - Participating in DDB International Rising Stars Program (2004), then Omnicom International High Potentials Program (2005) - Managing the account department (60 people). - Responsible for part of the new business. Gains of L’Equipe, Lactalis, L’Artisanat, - In charge of key accounts such as Audi, Lactalis (Président, Lactel, etc…), Française des Jeux (Loto), L’Equipe, Nike France, l’Artisanat, Henkel France… - Grand Prix Stratégies and Gold Cannes Lion for L’Equipe (2005) - Participating in DDB International Rising Stars Program (2004), then Omnicom International High Potentials Program (2005)



Louis XIV / Omnicom Group

• Board Account Director

  • Jan 1996 - Jan 2001

  - Actively participating into the development and transformation of what was at the beginning a small structure centered on one single client (20 people, mainly Audi) into a bigger multi-awarded full service agency (100 people, 25+ clients) - In charge of accounts such as Audi France and International (along with BBH and Jung von Matt), Nike, l’Autoroute, LG Goldstar, Avenir, Petit Marseillais, EuroCard Mastercard: half of them won though pitching process. - Managing 8 people - In charge of half of the pitches of the Agency (see above).



DDB

• United States
• Advertising Services
• 700 & Above Employee

• Brand Director

  • Jan 1990 - Jan 1995

  - Dealing with various industries and extending my playground, from FMCG to services, from France to International - In charge of accounts such as Fnac, Lactel (Groupe Besnier), Barilla, Bull Computers, SEITA (Gauloises Blondes International), Casanis. - Managing 6 people - Dealing with various industries and extending my playground, from FMCG to services, from France to International - In charge of accounts such as Fnac, Lactel (Groupe Besnier), Barilla, Bull Computers, SEITA (Gauloises Blondes International), Casanis. - Managing 6 people



DDB

• United States
• Advertising Services
• 700 & Above Employee

• Account Exec

  • Aug 1988 - Apr 1989

  Accounts: Breitling, Chivas Regal and Piper-Heidsieck (good old times of legal advertsing on alcohol...). First steps in the Mafia...- - Learning my job = hard skills + soft ones - Learning how to deal with pressure, demanding people, humor and talent everywhere around Accounts: Breitling, Chivas Regal and Piper-Heidsieck (good old times of legal advertsing on alcohol...). First steps in the Mafia...- - Learning my job = hard skills + soft ones - Learning how to deal with pressure, demanding people, humor and talent everywhere around