Experience

Noé

• France
• Professional Training and Coaching
• 1 - 100 Employee

• Product Manager

  • Sep 2023 - Sep 2023

  Bootcamp intensif et sélectif de 4 semaines préparant au métier de Product Manager. Problématique product traitée : comment améliorer le NPS de l’application mobile Doctolib Pro ? • Stratégie produit : comprendre la vision produit, l’environnement compétitif, les tendances du marché • Discovery : conduire la user research avec de la data quantitative (Google Sheets, SQL), et qualitative (verbatims NPS, 10 interviews de praticiens utilisant l’app), tester l’intégralité du… Show more Bootcamp intensif et sélectif de 4 semaines préparant au métier de Product Manager. Problématique product traitée : comment améliorer le NPS de l’application mobile Doctolib Pro ? • Stratégie produit : comprendre la vision produit, l’environnement compétitif, les tendances du marché • Discovery : conduire la user research avec de la data quantitative (Google Sheets, SQL), et qualitative (verbatims NPS, 10 interviews de praticiens utilisant l’app), tester l’intégralité du produit • Priorisation : prioriser les problèmes identifiés et les solutions envisagées en fonction de l'impact sur le NPS et du coût technologique • Design : construire des prototypes sur Figma et réaliser des 3 phases de tests itératifs auprès des praticiens • Delivery : rédiger les specs pour l'équipe tech (user stories, workflow, edge cases) • Présentation finale à Martin Boutges, Lead Product Manager chez Doctolib Show less Bootcamp intensif et sélectif de 4 semaines préparant au métier de Product Manager. Problématique product traitée : comment améliorer le NPS de l’application mobile Doctolib Pro ? • Stratégie produit : comprendre la vision produit, l’environnement compétitif, les tendances du marché • Discovery : conduire la user research avec de la data quantitative (Google Sheets, SQL), et qualitative (verbatims NPS, 10 interviews de praticiens utilisant l’app), tester l’intégralité du… Show more Bootcamp intensif et sélectif de 4 semaines préparant au métier de Product Manager. Problématique product traitée : comment améliorer le NPS de l’application mobile Doctolib Pro ? • Stratégie produit : comprendre la vision produit, l’environnement compétitif, les tendances du marché • Discovery : conduire la user research avec de la data quantitative (Google Sheets, SQL), et qualitative (verbatims NPS, 10 interviews de praticiens utilisant l’app), tester l’intégralité du produit • Priorisation : prioriser les problèmes identifiés et les solutions envisagées en fonction de l'impact sur le NPS et du coût technologique • Design : construire des prototypes sur Figma et réaliser des 3 phases de tests itératifs auprès des praticiens • Delivery : rédiger les specs pour l'équipe tech (user stories, workflow, edge cases) • Présentation finale à Martin Boutges, Lead Product Manager chez Doctolib Show less



Meero

• France
• Technology, Information and Internet
• 300 - 400 Employee

• Senior Project Manager

  • Feb 2022 - Mar 2023

  Project manager, responsible for the engagement and retention of Meero partner photographers. • Led the discovery through user research: quarterly surveys sent to more than 10,000 photographers, 25 individual interviews carried out • Formed several squads with the right stakeholders to work on prioritized problems: onboarding specialists, customer care, customer success, prod, post-prod, designer, social media manager • Planned and executed the roadmap including 2 to 3 new… Show more Project manager, responsible for the engagement and retention of Meero partner photographers. • Led the discovery through user research: quarterly surveys sent to more than 10,000 photographers, 25 individual interviews carried out • Formed several squads with the right stakeholders to work on prioritized problems: onboarding specialists, customer care, customer success, prod, post-prod, designer, social media manager • Planned and executed the roadmap including 2 to 3 new features per quarter: rewards program based on the volume of photoshoots delivered, partnerships with courses and training platforms (Apprendre la Photo, Open Classrooms), online retailers (Club Backdrops), photo manufacturers (Nikon), photo contest ("Meeropolis", €1500 prize) • Impacted 3 engagement KPIs in EMEA: satisfaction rate (+5 pts), NPS (+3 pts), churn rate (-2 pts) Show less Project manager, responsible for the engagement and retention of Meero partner photographers. • Led the discovery through user research: quarterly surveys sent to more than 10,000 photographers, 25 individual interviews carried out • Formed several squads with the right stakeholders to work on prioritized problems: onboarding specialists, customer care, customer success, prod, post-prod, designer, social media manager • Planned and executed the roadmap including 2 to 3 new… Show more Project manager, responsible for the engagement and retention of Meero partner photographers. • Led the discovery through user research: quarterly surveys sent to more than 10,000 photographers, 25 individual interviews carried out • Formed several squads with the right stakeholders to work on prioritized problems: onboarding specialists, customer care, customer success, prod, post-prod, designer, social media manager • Planned and executed the roadmap including 2 to 3 new features per quarter: rewards program based on the volume of photoshoots delivered, partnerships with courses and training platforms (Apprendre la Photo, Open Classrooms), online retailers (Club Backdrops), photo manufacturers (Nikon), photo contest ("Meeropolis", €1500 prize) • Impacted 3 engagement KPIs in EMEA: satisfaction rate (+5 pts), NPS (+3 pts), churn rate (-2 pts) Show less



Groupon

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Country Marketing Manager

  • Aug 2020 - Dec 2021

  Responsible for the Marketing strategy of Groupon France (all lines of business) • Built an integrated marketing plan, based on user research, the calendar of national events, brand positioning, competitor review and internal data from previous years • Established pricing of online advertising space dedicated to national brands (McDonald’s, Gaumont, Vinci, Parc Astérix, etc.), prioritized according to deal potential and business goals • Defined, for major thematic campaigns… Show more Responsible for the Marketing strategy of Groupon France (all lines of business) • Built an integrated marketing plan, based on user research, the calendar of national events, brand positioning, competitor review and internal data from previous years • Established pricing of online advertising space dedicated to national brands (McDonald’s, Gaumont, Vinci, Parc Astérix, etc.), prioritized according to deal potential and business goals • Defined, for major thematic campaigns (Valentine's Day, Mother's Day, Christmas, etc.), the types and volumes of wanted deals by geographic sector • Presented to Execs, during weekly / monthly meetings, the revenue generated by marketing channels (email, SEO, SEA, display, affiliation, push), the performance and financial impact of promotional codes • Prepared and scheduled 3 to 5 posts per week on Groupon France's Facebook and Instagram accounts via Sprinklr

• Head of Revenue Management France

  • Sep 2018 - Jul 2020

  Manager of the Revenue Management & City Planning team (4 people). • Drove commercial productivity and monitored deal inventory (quantity/quality), calibrated growth or decrease objectives for each quarter • Aligned deal level visibility with generated revenue (Search Only project): monthly gross revenue increased by 7% • Restructured the 100 most valuable partner accounts with Sales managers at the end of each quarter: defined the ideal number of deals and renegotiated… Show more Manager of the Revenue Management & City Planning team (4 people). • Drove commercial productivity and monitored deal inventory (quantity/quality), calibrated growth or decrease objectives for each quarter • Aligned deal level visibility with generated revenue (Search Only project): monthly gross revenue increased by 7% • Restructured the 100 most valuable partner accounts with Sales managers at the end of each quarter: defined the ideal number of deals and renegotiated under-performing contracts • Rolled-out 1 quarterly marketing campaign with the intl Marketing team (specific to the French market e.g. French Days, national holiday, special events, etc.) • Automated tools helping with alignment between SalesOps, Quality Assurance and Sales stakeholders (Gsheet macros, Data Studio dashboards)

• Senior Revenue Manager

  • Nov 2016 - Aug 2018

  • Executed strategic planning of local deals in medium and large cities in France (Toulouse, Nantes, Bordeaux, Marseille, Nice, Paris & Ile-de-France). • Increased the deal inventory by 10% over 1 year, taking into account seasonality and market trends • Reported week over week / year over year sales based on the main KPIs (Gross Booking, Gross Revenue, conversion rate, transaction volume, etc.) to redefine priorities with Sales managers • Arbitrated monthly decisions on… Show more • Executed strategic planning of local deals in medium and large cities in France (Toulouse, Nantes, Bordeaux, Marseille, Nice, Paris & Ile-de-France). • Increased the deal inventory by 10% over 1 year, taking into account seasonality and market trends • Reported week over week / year over year sales based on the main KPIs (Gross Booking, Gross Revenue, conversion rate, transaction volume, etc.) to redefine priorities with Sales managers • Arbitrated monthly decisions on marketing investments to stabilize or increase site traffic, through SEO, SEA, display, affiliation channels • Rolled-out innovative tools for Sales teams, identified internal problems and prioritized solutions to simplify processes, led training sessions

• City Planner

  • Jun 2015 - Oct 2016

  • Executed strategic planning of local deals in small and medium-sized towns in France • Implemented a Dealbook: a deal prioritization system indicating best practices in terms of prices, margins, commissions when closing a deal with new merchants • Defined a wishlist of deals for peak periods and each geographic area • Configured 30 new deals per day (legal validation, editorial creation, scheduling) • Designed 1 to 5 email campaigns per week • Presented to… Show more • Executed strategic planning of local deals in small and medium-sized towns in France • Implemented a Dealbook: a deal prioritization system indicating best practices in terms of prices, margins, commissions when closing a deal with new merchants • Defined a wishlist of deals for peak periods and each geographic area • Configured 30 new deals per day (legal validation, editorial creation, scheduling) • Designed 1 to 5 email campaigns per week • Presented to Sales managers the monthly income of each city, proposed areas of development to support or restore growth

• Editorial Coordination Supervisor

  • Jan 2014 - May 2015

  • Published 50 new deals per day in 4 countries (France, Belgium, Switzerland, United Arab Emirates) • Integrated the texts and visuals of deals on internal CMS tools (Deal Estate, Gazebo) • Processed 50 to 100 Zendesk tickets per day for editorial change requests: correction of factual errors, stylistic and aesthetic optimization • Systematically qualified the origin of editorial errors and analyzed the typology of modifications (root causes / taxonomy)