Bertie Benegas Lynch
Director General at Universia Argentina (Santander Group)- Claim this Profile
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Bio
Experience
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Universia Argentina
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Argentina
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Higher Education
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1 - 100 Employee
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Director General
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Jun 2008 - Sep 2020
Argentina • Lead the Argentine business division of Universia, a company of the Santander Group, reporting directly to the Managing Director of Universia Holding. • Oversee Financial Analysis and Planning, Marketing, Sales, Public Relations, Communications and Online Content teams. • Design annual marketing/commercial plans and consistent economic/financial budgets aligned with Universia Holding’s overarching planning and goals. • Responsible for the design and planning of profitable services… Show more • Lead the Argentine business division of Universia, a company of the Santander Group, reporting directly to the Managing Director of Universia Holding. • Oversee Financial Analysis and Planning, Marketing, Sales, Public Relations, Communications and Online Content teams. • Design annual marketing/commercial plans and consistent economic/financial budgets aligned with Universia Holding’s overarching planning and goals. • Responsible for the design and planning of profitable services for partners and clients locally. • Position the company as an expert in commercial and marketing services for organizations wishing to gain access to the student market through creative and high-quality marketing offers. • Develop international projects and services based on four strategic aspects: knowledge, collaboration, employment and future plans. • Maintain top-quality working environment according to GPTW (Great Place to Work) standards. • Deliver a comprehensive management and best practices report at the Universia Argentina board of directors' quarterly meeting.
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Universities Relationship Manager
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Oct 2001 - Jun 2008
Argentina • Participated in the startup phase of Universia Argentina that achieved collaborative partnerships with strategic institutions in furtherance of Universia’s long-range plans. • Directed and supervised a three-year plan associated with the local Santander Corporate Social Commitment (Plan de Impulso a la Educación Argentina) • Responsible for commercial and post-sale relationships with our partners (online deals, employment sites, virtual environment exhibitions, professional… Show more • Participated in the startup phase of Universia Argentina that achieved collaborative partnerships with strategic institutions in furtherance of Universia’s long-range plans. • Directed and supervised a three-year plan associated with the local Santander Corporate Social Commitment (Plan de Impulso a la Educación Argentina) • Responsible for commercial and post-sale relationships with our partners (online deals, employment sites, virtual environment exhibitions, professional seminars).
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Universia
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Spain
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Human Resources Services
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1 - 100 Employee
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Corporate Communication Director
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Aug 2010 - Mar 2013
España • Lead internal and external global communications policies, strategies and operations for the entire 23-country Universia network. • Support 11 different communications teams. • Media planning and coordination for online and offline corporate events and commercial services. • Monitor content development, editorial and publishing quality standards and orientation. • Discuss new communications approaches for our activities during a half-yearly Universia Holding ad hoc board… Show more • Lead internal and external global communications policies, strategies and operations for the entire 23-country Universia network. • Support 11 different communications teams. • Media planning and coordination for online and offline corporate events and commercial services. • Monitor content development, editorial and publishing quality standards and orientation. • Discuss new communications approaches for our activities during a half-yearly Universia Holding ad hoc board meeting. • Development and actualization of social network profiles and web 2.0 and web 3.0 stages. • In charge of the Creative & Design global department. • Delivery of a half-yearly report to Universia Holding senior executives related to corporate communications management and best practices executed in the past six months. Show less
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