Experience

Alma dos Livros

• Portugal
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing, Comunicação, PR & Digital Content

  • Jan 2023 - Present



Clube do Autor SA

• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Communications Coordinator

  • Sep 2010 - Dec 2022

  Responsable for managing all internal and external communications for the company and marketing activities, including - Developing an integrated communications strategy for the company, incorporating PR, marketing and social media; - Developing relationships with key media; - Monitoring press stories relating to the company and our books; - Overseeing the annual communications budget and ensuring its use is fully maximised; - Planning, developing and implementing effective marketing communication campaigns; - Using the full marketing mix for the company’s marketing communications; - Writing copy for brochures, letters, press releases, emails and website; - Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur; - Overseeing the development and implementation of the social media for the company and for the authors; - Organization of book fairs. Show less



Grupo Planeta

• Spain
• Book and Periodical Publishing
• 700 & Above Employee

• Press Officer

  • Apr 2010 - Sep 2010

  - Preparing press releases and organising press conferences and interviews; - Liaising with media contacts and monitoring media coverage of the organisation; - Organization and reception of foreign authors. - Preparing press releases and organising press conferences and interviews; - Liaising with media contacts and monitoring media coverage of the organisation; - Organization and reception of foreign authors.



Grupo BertrandCírculo

• Portugal
• Writing and Editing
• 1 - 100 Employee

• Communications Specialist

  • Mar 2008 - Mar 2010

  - Identifying, developing and execute communications strategy for key media contacts; - Preparing briefing materials; - Writing articles and press releases; - Coordinate conferences, events and press interviews; - Monitoring current affairs and coverage of the organisation within the media; - Responsability for visual presentations for meetings; - Identifying, developing and execute communications strategy for key media contacts; - Preparing briefing materials; - Writing articles and press releases; - Coordinate conferences, events and press interviews; - Monitoring current affairs and coverage of the organisation within the media; - Responsability for visual presentations for meetings;



GCI

• Portugal
• Public Relations and Communications Services
• 200 - 300 Employee

• Corporate Account Manager

  • Feb 2003 - May 2007

  - Researches and creates presentations and communications plans; - Drafting press releases, news, and magazine articles; - Setting up speaking engagements and preparing speeches for spokespeople; - Managing the PR aspect of a potential crisis situation; - Developing media plans and policies with executives in the organization; - Directing public relations campaigns for companies and organizations; - Maintaining and updating information on the organisation's website; - Sourcing and managing speaking and sponsorship opportunities; - Organising events including press conferences, exhibitions, open days and press tours. Show less