Berta Orozco

Head of International Sales and Co-productions at Mediacrest
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Contact Information
us****@****om
(386) 825-5501
Location
Madrid, Community of Madrid, Spain, ES

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Experience

    • Spain
    • Media Production
    • 1 - 100 Employee
    • Head of International Sales and Co-productions
      • Mar 2023 - Present

    • United States
    • Entertainment Providers
    • 500 - 600 Employee
    • Senior Manager Sales and Coproductions
      • Mar 2020 - Mar 2023

      • A key asset in the Viacom Studio working closely with the legal, finance, and marketing team on negotiations, financing, presentations of co-productions generated in the Studio. •Implement a sales strategy for designated sales projects and support the definition of business cases for prospective clients. • Business development by bringing new producers and fiction projects to the content department with the aim of starting co-production projects. • Weekly contact with EMEAA clusters to follow up on ongoing productions. • Acting as the point of contact between VIS EMEAA and VIS Americas on financial and business development issues. • Creation of URM and LRP by production. • Have developed an extensive network of contacts, well-established base of sale relationships. Show less

    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • International Sales Representative for Western Europe, Africa, Asia and MENA
      • Jun 2016 - Mar 2020

      • Under the supervision of the VP for international sales of the channel, responsible for the design and implementation of the business strategy of TV Azteca towards western Europe, Africa, Middle East and Asia • Having generated an average turnover for the company of 1.2 million US dollars per year • Extensive network of contacts, well-established base of sale relationships • Under the supervision of the VP for international sales of the channel, responsible for the design and implementation of the business strategy of TV Azteca towards western Europe, Africa, Middle East and Asia • Having generated an average turnover for the company of 1.2 million US dollars per year • Extensive network of contacts, well-established base of sale relationships

    • Colombia
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • SALES EXECUTIVE WESTERN EUROPE, ÁFRICA & MIDDLE EAST
      • Sep 2008 - May 2016

      Extensive sales experience across multiple television media, significant relevant industry experience and substantial Television Distribution experience within different Regions, having established a large base of sales relationships. Tasks, activities and responsibilities as Sales Executive at Caracol have included the following: -Act as the key point of contact between Caracol TV and its clients: answering queries, offering advice and introducing new products; -Responsible of sales in Western Europe, Middle East and Africa; -Organizing sales visits; -Demonstrating and presenting products, targeting new and existing clients; -Introducing our catalogue to emerging and non-traditional markets for Colombian content like Angola, Pakistan or South Africa; -Attending trade exhibitions, conferences and meetings, including main TV markets such as Mipcom, MipTV, Discop Istanbul or Discop Africa; -Understanding of product windowing and associated economics; -Negotiating contracts, gaining substantial experience of working and understanding of legality Show less

    • Coordinator of the Editor's Team
      • 2007 - 2008

    • Spain
    • Media Production
    • 200 - 300 Employee
    • Editor
      • 2006 - 2007

    • United States
    • Entertainment
    • 700 & Above Employee
    • Production Assistant
      • 2006 - 2007

    • REDACTORA
      • 2002 - 2006

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