Bert Wahlen
CEO/Founder at Smart Plant Home/ Green Chip Tech- Claim this Profile
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Experience
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CEO/Founder
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Jul 2017 - 6 years 6 months
Smart Plant Home has created an entirely new value chain for the garden industry by establishing a direct, two-way connection to consumer households and ALL of the plants that they own. Smart Plant Home enables this through a brand new Ecosystem that includes a plant care app, a turnkey E-commerce system (or the ability to plug in to existing ecommerce system a nursery may have), ‘endless aisles’ fulfillment, and a direct connection with over 740K plant lovers. This empowers local garden… Show more Smart Plant Home has created an entirely new value chain for the garden industry by establishing a direct, two-way connection to consumer households and ALL of the plants that they own. Smart Plant Home enables this through a brand new Ecosystem that includes a plant care app, a turnkey E-commerce system (or the ability to plug in to existing ecommerce system a nursery may have), ‘endless aisles’ fulfillment, and a direct connection with over 740K plant lovers. This empowers local garden centers to realize an immediate ROI without the investment in, or carrying cost of, products, plants, or time. Through the Smart Plant Home ecosystem, every channel from the green, distributer, manufactures to retail develop new income streams. This allows participating garden centers to reach an entirely new customer segment via the medium in which today’s consumers shop. This evolution is increasing the independent garden center’s margins and reestablishing their reputation for product uniqueness and expertise, both of which allow for differentiation from the competition. Smart Plant home has established strong supply chains with: • Local Garden Centers across the country • Distributors for product shipping anywhere in the continental United States • Fulfillment houses for plants/green goods across a national network • Growing grounds for sample new plant tests and introductions for IGC licensed channels • Growers/Breeders for green goods As an added benefit Smart Plant Home develops and grows its own unique plant breeds and makes them available, on a limited basis in the first year, only to our large and growing community of app/hub users. The next two succeeding years following any plant’s successful year 1 introduction, licensed garden centers will get the exclusive rights to sell these unique plants with an already established demand, ultimately further increasing margins and differentiating from the competition. Show less
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SmartPlant
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United Kingdom
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Consumer Services
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1 - 100 Employee
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Co-Founder
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2017 - 6 years
San Diego The SmartPlant app is now ONLY serving the European market and Garden Centers. SmartPlant is the app for people with plants. The app provides plant & pest identifications, monthly plant care advice and the ability to chat with over 100 regional plant experts. SmartPlant’s latest innovation, SmartPlant barcode scanning technology, allows people to scan the barcode of their new plants and automatically receive monthly care advice. Smart Plants are now an integral part of the Smart… Show more The SmartPlant app is now ONLY serving the European market and Garden Centers. SmartPlant is the app for people with plants. The app provides plant & pest identifications, monthly plant care advice and the ability to chat with over 100 regional plant experts. SmartPlant’s latest innovation, SmartPlant barcode scanning technology, allows people to scan the barcode of their new plants and automatically receive monthly care advice. Smart Plants are now an integral part of the Smart Home. Show less
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CEO and Founder
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Aug 1989 - 34 years 5 months
Greater San Diego Area Garden Compass is the mother of SmartPlant. Previous brand extensions include the West Coast Garden Line network talk radio show with Bruce Asakawa, Over The Hedge Television, Over The Hedge Magazine (later Garden Compass Magazine) and the Garden Compass photo id app for plants and pests.
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Interep
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Industrial Machinery Manufacturing
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1 - 100 Employee
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Account Executive
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1988 - 1990
Los Angeles
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Account Executive
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Aug 1988 - Dec 1988
Los Angeles
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Education
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Pepperdine University
Marketing, Telecommunications, Business Administration