Bert Onckelinx
Head of Client Strategy at Clicktrust- Claim this Profile
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Dutch Native or bilingual proficiency
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English Full professional proficiency
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French Professional working proficiency
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Spanish Elementary proficiency
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German Elementary proficiency
Topline Score
Bio
Eric Lippens
Bert is a fully dedicated and motivated young potential who has gained on a very short time a very good knowledge of SEM Advertising. He can go in depth in analyses or setting up Search Campaigns, still having a good overview of the overall communication. He is eager to know what his colleagues are doing in order to upraise the effectiveness of his campaigns.
Eric Lippens
Bert is a fully dedicated and motivated young potential who has gained on a very short time a very good knowledge of SEM Advertising. He can go in depth in analyses or setting up Search Campaigns, still having a good overview of the overall communication. He is eager to know what his colleagues are doing in order to upraise the effectiveness of his campaigns.
Eric Lippens
Bert is a fully dedicated and motivated young potential who has gained on a very short time a very good knowledge of SEM Advertising. He can go in depth in analyses or setting up Search Campaigns, still having a good overview of the overall communication. He is eager to know what his colleagues are doing in order to upraise the effectiveness of his campaigns.
Eric Lippens
Bert is a fully dedicated and motivated young potential who has gained on a very short time a very good knowledge of SEM Advertising. He can go in depth in analyses or setting up Search Campaigns, still having a good overview of the overall communication. He is eager to know what his colleagues are doing in order to upraise the effectiveness of his campaigns.
Credentials
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Bing Ads Accredited Professional
MicrosoftApr, 2016- Nov, 2024 -
Google Analaytics Individual Qualification
GoogleApr, 2016- Nov, 2024 -
Google Adwords Qualified Individual
GoogleSep, 2012- Nov, 2024
Experience
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Clicktrust
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Belgium
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Advertising Services
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1 - 100 Employee
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Head of Client Strategy
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May 2021 - Present
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Client Strategy Director
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Apr 2018 - May 2021
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Digital Operations Manager
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May 2017 - Apr 2018
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BergHOFF Worldwide
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Belgium
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Consumer Goods
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1 - 100 Employee
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E-commerce manager
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Jun 2015 - May 2017
- Launch direct-to-consumer channels in 13 markets in collaboration with 3PL partner Moduslink - Define and execute acquisition strategy - Define and execute retention strategy - P&L responsibility for e-business - Launch direct-to-consumer channels in 13 markets in collaboration with 3PL partner Moduslink - Define and execute acquisition strategy - Define and execute retention strategy - P&L responsibility for e-business
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Center Parcs
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France
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Travel Arrangements
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700 & Above Employee
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Country SEA Manager Belgium
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Jan 2014 - Jun 2015
- Responsible for the daily campaign management of the SEA accounts for the brands Center Parcs, Sunparks and Pierre & Vacances in Dutch, French and English.- Develop weekly, quarterly and yearly action plans to reach set targets- Install integrated media mix with the Online Media Manager- Introduce baseline display advertising strategy- Maximize retargeting performance- Conversion rate optimization for landing pages
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Search Engine Advertising Executive
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Sep 2012 - Jan 2014
- Search, Display & Youtube advertising for Center Parcs & Sunparks- Responsible for multiple large Google Adwords accounts in Dutch, French and English.- Advise content team on conversion rate optimization for search pages- Reporting, dashboarding & segmentation in Google Analytics
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Microsoft
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United States
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Software Development
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700 & Above Employee
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Internship Marketing Department Xbox
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Sep 2011 - Dec 2011
• Conversation Management • Community Management • Social Media Optimization • Conversation Management • Community Management • Social Media Optimization
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Education
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2008 - 2012
Katholieke Hogeschool Leuven
Bachelor in Business Management - Marketing
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