Experience

Special Fruit nv

• Belgium
• Food and Beverage Services
• 1 - 100 Employee

• Chief Executive Officer

  • Jun 2020 - Present



RedStar

• Netherlands
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Member of the advisory Board

  • Nov 2019 - Present



DoubleB Management Services

• Founder / Managing Director

  • Oct 2019 - Present

  DoubleB provides General Management Services. This includes Sales and Marketing aspects as well as advise through the whole value chain. DoubleB provides General Management Services. This includes Sales and Marketing aspects as well as advise through the whole value chain.



Rockit Global Limited

• New Zealand
• Food and Beverage Services
• 1 - 100 Employee

• General Manager Europe

  • Oct 2019 - Jun 2020

  Coordination of Rockit's activities in Europe Coordination of Rockit's activities in Europe



Zespri International Europe

• General Manager Europe

  • Apr 2011 - Oct 2019

  AS GM and Managing Director I hold responsability for Zespri’s operation in Europe. We realize a turnover of more than 600 million Euro with a team in Europe of around 75 people. Zespri kiwifruit is sold in nearly all food retailers in Europe. The Zespri brand is one of the leading fruit brands across Europe.Zespri is the world’s largest kiwifruit marketer . It is owned by the New Zealand kiwifruit growers.

• General Manager

  • 2011 - 2016



Zespri International

• New Zealand
• Food and Beverage Manufacturing
• 700 & Above Employee

• Sales Manager Europe

  • Apr 2006 - Mar 2011

  Coordination of Zespri sales and marketing in all European markets. Leading different local teams to develop the sales of Zespri kiwifruit. Operational coordination and planning of the European volumes.

• Market Manager Benelux & Nordic

  • Jun 2000 - Apr 2006

  Respnsability for these markets focusing on sales through a distribution network including independent fruit distributors and direct retail. Direct contact with retailers for promotional agreements, listings and assortment.Seasonal agreements for promotional budgets and general terms and conditions.Prodcut introduction of Zespri Gold in Dutch and Belgian retail.



Mestdagh SA

• Directeur Franchise

  • Apr 1998 - May 2000

  Building a structure to operate the franchise stores of the group. Responsable for the results of these stores as well as the relation of the franchisees with the group. This included assuring the prossfessionalism of teh operation of the stores and enhancing a more customer friendly approach towards teh franchisees. Building a structure to operate the franchise stores of the group. Responsable for the results of these stores as well as the relation of the franchisees with the group. This included assuring the prossfessionalism of teh operation of the stores and enhancing a more customer friendly approach towards teh franchisees.



IKEA

• Netherlands
• Retail
• 700 & Above Employee

• Store Manager

  • Aug 1994 - Jan 1998

  Commercial and operational responsability of IKEA's biggest store in Belgium with over 200 staff and a turnover of more than 60 million euro and a net result of 8 million euro.Member of the Belgian management team.Commercial responsabilities include the implemantation of IKEA's concept and startegy.This includes targets for turnover and margin, the use of sales and merchandising techniques as well as the total customer approach of the store. Special attention for HR, including recruitment, development and training of staff.



Esso Benelux

• Back-Office Project Manager

  • Jun 1993 - Aug 1994

  Project Manager to introduce back office software for service stations. Project Manager to introduce back office software for service stations.



Esso Belgium

• Regional Manager Retail

  • Feb 1989 - May 1993

  Starting as a markting assistant, preparing retail investment proposals. Commercial responsability for an area with 30 gas stations and shops. Working with independant dealers/operators. Assist in the development of a new shop concept. Starting as a markting assistant, preparing retail investment proposals. Commercial responsability for an area with 30 gas stations and shops. Working with independant dealers/operators. Assist in the development of a new shop concept.



Catholic University Leuven

• Research Assistant

  • Mar 1986 - Jan 1988

  Research project about price formation of petroleum products in Belgium. Research project about price formation of petroleum products in Belgium.