Berrak Genç

Creative Project Manager at Sony
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Contact Information
us****@****om
(386) 825-5501
Location
Istanbul, Turkey, TR
Languages
  • English Full professional proficiency
  • French Full professional proficiency
  • Turkish Native or bilingual proficiency

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Experience

    • Entertainment Providers
    • 700 & Above Employee
    • Creative Project Manager
      • Nov 2022 - Present

      1. Project Planning and Strategy: - Collaborate with clients or stakeholders to understand project objectives, requirements, and constraints. - Develop comprehensive project plans, timelines, and budgets. - Define project scopes and deliverables. - Conduct research and analysis to identify project risks, challenges, and opportunities. - Create and present project proposals, including creative concepts and strategies.2. Resource Management: - Identify and allocate necessary resources for project execution, such as creative teams, equipment, and materials. - Coordinate with internal and external teams to ensure resource availability and alignment with project goals. - Monitor resource utilization and make adjustments as needed to optimize project efficiency.3. Creative Direction and Collaboration: - Work closely with creative teams (designers, developers, etc.) to guide and inspire their work. - Provide clear creative direction and feedback throughout the project lifecycle. - Foster a collaborative and supportive environment to encourage creative problem-solving and innovation. - Facilitate effective communication between cross-functional teams, ensuring everyone is aligned and informed.4. Project Execution and Quality Control: - Oversee the execution of creative projects, ensuring they stay on track, meet deadlines, and adhere to the established scope and budget. - Conduct regular project status meetings and updates, both internally and with clients, to review progress and address any issues. - Perform quality control checks on deliverables to ensure they meet the required standards and client expectations. 5. Risk Management and Troubleshooting: - Identify potential risks or obstacles that may impact project success. - Develop contingency plans and mitigation strategies to address unforeseen challenges. - Proactively communicate and manage project risks with stakeholders and clients. Show less

    • Delivery Quality Manager
      • Nov 2018 - Nov 2022

      - Plans and coordinates creative projects within the team to achieve high quality and on time delivery- Builds effective relationship at all levels within the Sony organization and with business partners to achieve high level of intelligence and planning –- Understands Sony guidelines and applies knowhow to creative works, to make sure all the works are in line with Sony quality standards- Researching and reviewing customer feedback and using this to inform quality processes and decisions- Ensuring that processes meet required standards- Implementing health and safety policies into the overall quality management process- Monitoring the ongoing performance and outputs of the quality process- Directs staff and teams across the business to ensure quality frameworks are implemented- Performs root cause analysis and resolve problems- Provides updates to senior managers around quality issues- Manages the project budgets effectively- Proposes new ways to improve the operation’s lead time and quality- Acts as a bridge between the customer and business partners (3rd parties, agencies)- Responsible of high level of customer satisfaction- Maintains good relationships and open communication with other departments to coordinate end-to-end operations- Identifies the customer needs and creates the agency briefs- Maintains internal and external communication via JIRA, Salesforce, Outlook, Teams Show less

    • Creative Operations Lead
      • Oct 2017 - Nov 2018

      - Manages creative process and workflow from creative brief submission to release of digital assets- Coordinates the agency for all digital workflows- Reviews digital assets for accuracy prior to review by the cross functional teams- Initiates creative concept meetings after content submission to drive collaboration between creative teams- Ensures campaigns are represented as a full omni-channel experience- Creates and manages timelines for photography, copy and design, and manages deadlines for creative assets- Develops and refines effective workflow processes, scheduling strategies, and communication models- Communicates obstacles and improvement opportunities- Ensures adherence to standard operating procedures- Supervises flow and quality of information into the creative team- Attends weekly enhancement meetings with development, production and the UX teams- Develops, maintains, communicates and trains internal teams and external resources/teams on brand standards- Maintains understanding of all aspects of brand standards, design and production process- Maintains internal and external communication via JIRA, Salesforce, Outlook- Works with Sony Europe, Sony AMEA, Sony HQ (Tokyo) Show less

    • Türkiye
    • Advertising Services
    • 1 - 100 Employee
    • Digital Project Director
      • Oct 2016 - Sep 2017

      Coordinated: Groupama Türkiye, LeasePlan Türkiye, Pierre Fabre, Avène, Elancyl, Klorane, Ducray, Sasu Soslu Ton, Priligy Coordinated: Groupama Türkiye, LeasePlan Türkiye, Pierre Fabre, Avène, Elancyl, Klorane, Ducray, Sasu Soslu Ton, Priligy

    • Türkiye
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Group Head
      • Sep 2015 - Oct 2016

      Coordinated: Turkish Airlines (global social media accounts), Türk Hava Yolları, Skylife, Turkish Corporate Club, Türk Telekom, Halkbank, Paraf, Torku, Türksat, Yenidoğu Okulları Coordinated: Turkish Airlines (global social media accounts), Türk Hava Yolları, Skylife, Turkish Corporate Club, Türk Telekom, Halkbank, Paraf, Torku, Türksat, Yenidoğu Okulları

    • Türkiye
    • Advertising Services
    • 1 - 100 Employee
    • Senior Content & Community Manager
      • Aug 2013 - Aug 2015

      - Curates relevant content to reach the target audience - Manages and creates original content daily on blogs and social media - Conducts online advocacy and open stream for cross-promotions - Develops and expands community and/or blogger outreach efforts - Oversees social pages design with in-house designers (ie: Facebook cover photo, profile photo, Twitter profile, header and background, social media advertising, LinkedIn and more) - Designs, creates and manages promotions for social media ad campaigns - Compiles report for management showing results (ROI) - Demonstrates ability to develop marketing strategy (audits and plans) and then drives the strategy proven by testing and metrics - Monitors trends in social media tools, applications, channels, design and strategy - Identifies threats and opportunities in user-generated content surrounding the business - Analyzes campaigns and translates anecdotal or qualitative data into recommendations and plans for revising social media efforts - Prepares all Twitter Ads and Facebook Ads for the brands, prepare the target audience & budgets and activate them Managed: AVEA, Woops, Peugeot, İnci Deri, Kinder Pingui, Ülker Kellogg’s Special K, Ülker Kellogg’s Coco Pops Show less

    • Türkiye
    • Advertising Services
    • 100 - 200 Employee
    • Social Media Manager
      • May 2012 - Aug 2013

      - Ensures the brand’s visual identity and premium positioning is upheld on social media - Oversees social media publishing process - Develops seasonal social media and digital campaigns and strategies and oversee content creation process - Develops social media and digital strategies linked to 360 degree marketing campaigns - Optimizes these strategies by channel - Drives follower growth, follower engagement etc. within social media - Executes social advertising campaigns to drive growth of the brand’s communities Managed: Nokia Türkiye, J&B Turkey, Corio, Tarsu AVM, Tekira AVM, Ada AVM, 365 AVM, Anatolium AVM, Teras Park Outlet Show less

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Brand Manager
      • Jun 2010 - May 2012

      - Plans and manages client workflow throughout the agency from project initiation to completion; execution is thorough, accurate and timely - Acts as the point person/key task leader for allday-to-day operations - Understands client business, needs and trends within their category and the marketing industry as a whole - Keeps client up to date on competitive actions - Develops creative briefs, initiates creative brainstorms, hosts project kick-offs and manages creative team deliverables - Understands strategic thought process - Recaps and distributes conference reports for allclient calls/meetings - Accountable for post-program analysis/performance evaluation - Manages and distributes status reports to agency and client contacts; conducts regular status meeting with clients - Oversees production budget costs and ensures delivery based upon client approval on estimates - Records and distributes monthly billing invoices and monitors aging reports - Handles monthly projections and reconciles actual billing upon completion on behalf of the client Show less

    • Project Coordinator & Concept Creator
      • Apr 2009 - Jun 2010

      - Absolut 100 Full Moon Party @ Public Beach Club - General Mobile DST Diamond Launch @ Bosphorus by Sortie/Blackk - Binboa Lemonade Pool Party @ Park Hyatt Macka Palas - Cartier Private Event @ Park Hyatt Istanbul, Presidential Suite - Absolut 100 Full Moon Party @ Public Beach Club - General Mobile DST Diamond Launch @ Bosphorus by Sortie/Blackk - Binboa Lemonade Pool Party @ Park Hyatt Macka Palas - Cartier Private Event @ Park Hyatt Istanbul, Presidential Suite

    • Editorial Office
      • Sep 2006 - Sep 2009

      Editorial Office Editorial Office

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Graphic Design Internship
      • Jan 2006 - Jun 2006

Education

  • Yeditepe University
    Visual Communication and Design
    2002 - 2007
  • İstanbul Özel Saint-Joseph Fransız Lisesi / Lycée Français Privé Saint-Joseph d'Istanbul
    Baccalauréat, Concentration in Math and Turkish
    1998 - 2002
  • Lycée Horticole Antibes
    1999 - 1999
  • Nurettin Teksan Primary School
    1989 - 1994
  • Doğuş College
    1994 - 1998

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