MBA Product Management Intern

• Jul 2023 - Present

Product Manager

• Nov 2021 - Jun 2022

• Led and partnered with marketing, R&D, and manufacturing teams on design definition, production management, and go-to-market strategy, leading to the development of the next generation of laptops with $240+ million of projected annual revenue • Negotiated among offices worldwide, R&D teams, and Original Design Manufacturer factories to provide customization services for 5 mainstream laptop models; coordinated with sales teams and made adjustments to customized requirements for 20+ commercial and education proposals, generating $100+ million revenue • Increased process efficiency for customer laptop proposals; reduced production time to 80% by leveraging pre-existing components from other products and reprioritizing production processes Show less

Account Manager

• Jun 2021 - Nov 2021

• Oversaw new B2B business development for a next-generation Stylus Pens; leveraged own network to establish relationships and generate sales leads with three global corporate customers: ASUS, Acer, and HP • Identified jittering and offset problems of next-generation Stylus Pen product line by interviewing 10+ stakeholders and analyzing their feedback; led the product improvement initiative and redesigned the product with engineering teams, solving the issue before launch • Led the new product development for next-generation Signage Software for SMB, improved user experience design and compatibility with ViewSonic Stylus Pen with engineering teams by analyzing 10+ stakeholders’ feedback • Conducted market research and evaluated potential purchases for upcoming Pen Display and Pen Tablet products; developed comprehensive product roadmap, pricing, marketing, and e-commerce sales strategy Show less

Sales Representative

• Feb 2017 - Jun 2020

• Oversaw 100+ large enterprise accounts; liaised and negotiated among distributors, dealers, and end-users; set pricing and sales strategies to maximize ASUS’s profit; preserved relationships and maintained customer loyalty • Pioneered and launched the first ASUS IT management software product by identifying customer needs and working on product improvement with engineering teams; defined product strategies by analyzing expected revenue and market size; closed the deal with $18,000 while it was a free add-on • Certified as an ASUS internal instructor; identified the gap between market and internal training; planned and taught 2 sales strategy courses on the ASUS e-Learning system where both courses were rated over 4.5/5 • Established relationships with over 150 new enterprise clients and dealers by leveraging existing dealer relationships; increased sales volume by 10% in the corporate laptop and desktop markets and generated $20+ million revenue as a result • Conducted B2B marketing campaigns with marketing teams, identified customer segment and market needs for Creator Series (high-end new products) by interviewing 100+ enterprise clients, leading to sales growth of 40% Show less

Market & Customer Survey Intern

• Sep 2016 - Dec 2016

• Conducted market research on potential customers and reached out via cold calls. • Organized and analyzed Salesforce data and did Chinese/English translations. • Conducted market research on potential customers and reached out via cold calls. • Organized and analyzed Salesforce data and did Chinese/English translations.

Intern

• Feb 2016 - Jun 2016

• Conducted competitor and market analysis for various clients, including PXmart, and Fuh Hwa Investment Trust. • Assisted in generating advertising campaign pitches for clients. • Supported numerous film shoots and PR events for clients. • Conducted competitor and market analysis for various clients, including PXmart, and Fuh Hwa Investment Trust. • Assisted in generating advertising campaign pitches for clients. • Supported numerous film shoots and PR events for clients.

Intern

• Mar 2015 - Jul 2015

• Supported news video production, including editing videos, writing press releases, and audio dubbing. • Supported news video production, including editing videos, writing press releases, and audio dubbing.