Bernice Bickel
Marketing & Communicatie specialist at Marie-Stella-Maris- Claim this Profile
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Bio
Credentials
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Google AdWords Fundamentals
GoogleFeb, 2014- Nov, 2024
Experience
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Marie-Stella-Maris
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Netherlands
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Retail Health and Personal Care Products
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1 - 100 Employee
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Marketing & Communicatie specialist
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Nov 2021 - Present
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Stichting Orange Babies
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Netherlands
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Non-profit Organizations
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1 - 100 Employee
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Project manager fundraising
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May 2019 - Mar 2021
As a project manager fundraising my main responsibility is meeting the annual fundraising targets. This is achieved through initiating (online) marketing/fundraising campaigns, organizing creative activities and (online) charity events, new partnerships and sponsor acquisition. • Contributing to achieve the annual fundraising targets; • Production of Orange Babies and third parties activities/events. Such as an art auction, charity gala, sport events, (online) music/comedy night. • Initiating (online) marketing/fundraising campaigns. • Sponsor acquisition: sourcing leads/sponsor initiatives, drafting propositions and aftersales. • Guiding third parties activities and / or joint promotions. Such as collaborations with various fashion & beauty brands (M.A.C Cosmetics), as well as beautiful sporting events such as the Mystery Mountain. • Initiating new partnerships and fundraising opportunities and developing a personal network. • Representing the organization at various internal and external meetings and events to promote fundraising. Show less
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South Africa and Mexico
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Traveling South Africa & Mexico
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Oct 2018 - Jan 2019
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Hearst Netherlands
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Netherlands
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Media Production
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100 - 200 Employee
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Marketing Manager GLAMOUR Netherlands
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Nov 2016 - Aug 2018
• Initiate, develop and realize the yearly Marketing plan and budget concerning newsstand sales, subscribers, online marketing and promotion of the different Glamour products, media channels, events, specials and merchandise. Hereby assuring that Glamour’s commercial and financial targets are met. • Controlling and empowering Glamour’s image and brand experience. Initiating cross-media marketing campaigns that contribute to Glamour’s visibility, brand awareness and sales (on multiple media platforms such as indoor, outdoor, digital, radio and TV). • Responsible for maintaining relations with retailers en distributors (NL & BE) • Responsible for organization and marketing of Glamour events such as the Glamour Health Challenge, National Glamour Day and Glamour Beauty Festival. • Controlling and overseeing the annual marketing budget and activities. • Coaching and supervising the Jr. Brand Manager and two interns. Show less
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Jr. Brand Manager GLAMOUR Netherlands
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Feb 2015 - Nov 2016
• Planning, implementation and analyzing both online and offline marketingcampaigns to attract new subscribers and increase newsstand sales.• Contributing to the development and implementation of the annual marketingstrategies and controlling the annual marketing budget.• Responsible for National Glamour Day; Holland’s biggest and most successfulshopping event.• Organizing and coordinating events, such as The Glamour Health Challenge andother specific online and offline projects on brand level.• Production and coordination of all marketing promotions such as directmarketing, (mass)mailings, POS-materials and subscriber (news)letters.• Generating and analyzing data and trends from multiple relevant markets, such asmedia landscape and the readership and subscription market.• Creating and maintaining several (online and offline) marketing reports.• Controlling and daily supervision of two interns. Show less
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Sales Project Coordinator GLAMOUR & VOGUE
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Feb 2014 - Jan 2015
• Providing data, documents and reports for the Glamour and Vogue salesdepartment (presentations, project budget calculations, contracts, planning).• Coordinating different projects/collaborations with partners such as Heineken,Zalando, Wehkamp and de Bijenkorf.• Responsible for the promotion print-pages, commercial photo shoots, online advertorials, test panels, commercial giveaways and sales newsletter. • Controlling and daily supervision of an intern.
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Jr. Manager Media Solutions GLAMOUR
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Apr 2013 - Feb 2014
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Hearst Magazines
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United States
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Media Production
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700 & Above Employee
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Graduation internship - marketing departement
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Feb 2010 - Jul 2010
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Marketing, retail and hospitality
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Netherlands
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Various partime student jobs and activitities in marketing, retail and hospitality
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Jan 2004 - Aug 2009
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Hearst Magazines
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United States
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Media Production
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700 & Above Employee
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Marketingassistent - internship
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Feb 2009 - Jul 2009
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Education
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Universiteit van Amsterdam
Master's degree MSc, Communication Science - Persuasive communication -
Universiteit van Amsterdam / University of Amsterdam
Bachelor of Science (BSc), Communication Science -
Hogeschool van Amsterdam
Minor Merkenmanagement -
Hogeschool van Amsterdam
Bachelor's degree, Media Information & Communication