Experience

BERMAD

• United Kingdom
• Automation Machinery Manufacturing
• 200 - 300 Employee

• Managing Director

  • Sep 2016 - Present

  São Paulo, Brazil For 50 years, BERMAD has been the recognized pioneer and world leading provider of high quality Hydraulic Control Valves. Incorporating advanced flow control technologies, Bermad's best of breed solutions have proven themselves in every level of the Agri Irrigation, water works, construction & Industry and fire protection industries. Bermad acquired VALLOY in Brazil to increase product offering, excel customer demands and services. Some large projects, from the Euro Channel Tunnel, São… Show more For 50 years, BERMAD has been the recognized pioneer and world leading provider of high quality Hydraulic Control Valves. Incorporating advanced flow control technologies, Bermad's best of breed solutions have proven themselves in every level of the Agri Irrigation, water works, construction & Industry and fire protection industries. Bermad acquired VALLOY in Brazil to increase product offering, excel customer demands and services. Some large projects, from the Euro Channel Tunnel, São Paulo Capital water supply project São Lourenço to the 3 Gorges Dam in China, from the irrigation fields of Asia and South America to the oil fields of the North Sea and the Persian Gulf, governments and private sector partners around the world rely on BERMAD for all their flow control management needs. Show less



METOS® by Pessl Instruments

• Austria
• Farming
• 1 - 100 Employee

• Independent Member of the Board

  • Jul 2016 - Present

  Weiz - Austria Pessl Instruments, headquartered in Weiz, Austria, was founded in 1984 by current CEO Gottfried Pessl. Pessl/Metos has daughter companies in USA, Brazil, Ukraine, Turkey, South Africa, Portugal, Spain, Australia and does business in more than 80 countries. The firm develops and distributes climate monitoring, agricultural risk – and irrigation management technology solutions for its farming customer base. Products, which are globally distributed under the METOS® ́ brand, include weather… Show more Pessl Instruments, headquartered in Weiz, Austria, was founded in 1984 by current CEO Gottfried Pessl. Pessl/Metos has daughter companies in USA, Brazil, Ukraine, Turkey, South Africa, Portugal, Spain, Australia and does business in more than 80 countries. The firm develops and distributes climate monitoring, agricultural risk – and irrigation management technology solutions for its farming customer base. Products, which are globally distributed under the METOS® ́ brand, include weather stations, soil moisture monitoring devices, irrigation automation controllers, electronic insect traps, remote crop monitoring systems, disease and pest warning software and localized weather forecasts. Show less



CHRISTAL Holding

• Brazil
• Holding Companies
• 1 - 100 Employee

• Advisory Board Member

  • Mar 2023 - Present

  Timbó, Santa Catarina, Brazil Christal is multi holding entity with operations in Brazil and Slovakia, celebrating 50 years in 2023, supplying companies like Still, John Deere, Bosch, Scania, Daimler-Benz, GM and many others, with trustworthy integrated solutions in the metal mechanic field. With a team of over 500 people eager to collaboratively increase the industrial supply chains value, building sustainable and trusting relationships with excellence and integrity.



inLida Gestão

• Brazil
• Ranching
• 1 - 100 Employee

• Co-Founder

  • Nov 2020 - Present

  Piracicaba, São Paulo, Brazil InLida is a simple FREE digital notebook for livestock / ranchers to manage the day to day



Monitorar Gestão de Energia Elétrica

• Farming
• 1 - 100 Employee

• Advisor / Co-Investor

  • Mar 2019 - Present

  Alexânia, Goiás, Brazil Monitorar is an start-up that helps farmers save a lot of money with a Digital tool/gateway to reduce incorrect energy charges.



Agrocorona Ltda. - Faz Cachoeira & Sitio 3 Figueiras

• Brazil
• Farming

• Managing Partner

  • Mar 1993 - Present

  Itaberá, São Paulo, Brazil Mid-size family Farm group with diversified activities. Irrigated and dry land farming of Soya beans, Corn, Sorghum, Oat, Wheat, Barley and Eatable beans. Professional Beef Cattle, Dairy and Eucalyptus. Over 30 years of livestock + Agriculture integrated being sustainable generating CO2 credits (using no till methods)



TerraMagna

• Brazil
• Financial Services
• 1 - 100 Employee

• Investor and former Board Member

  • Nov 2019 - Present

  São José dos Campos, São Paulo, Brazil TerraMagna is the brazilian agfintech company that is filling the gap between the capital markets and the farming credit needs. It leverages technology and alternative data sources to transform a risky and volatile process into a simple and safe experience. TerraMagna enables retailers, industries, and farmers to have access to fair credit and investors have high-yield, market-uncorrelated and high-volume assets to invest in. The company was founded in 2017 and is headquartered in São José Dos… Show more TerraMagna is the brazilian agfintech company that is filling the gap between the capital markets and the farming credit needs. It leverages technology and alternative data sources to transform a risky and volatile process into a simple and safe experience. TerraMagna enables retailers, industries, and farmers to have access to fair credit and investors have high-yield, market-uncorrelated and high-volume assets to invest in. The company was founded in 2017 and is headquartered in São José Dos Campos/SP, Brazil. Show less



InstaAgro

• Brazil
• Farming
• 1 - 100 Employee

• Advisor / Co-investor

  • Sep 2019 - Present

  Greater São Paulo Area InstaAgro is the #1 truly E-Commerce and Marketplace focused to be a ONE STOP SHOP for all Farmers in Brazil.



CBA Sementes

• Brazil
• Farming

• Advisor / Co-Investor

  • Apr 2019 - Jan 2022

  Divinolandia SP Potato seed production in controlled environment through aeroponics production technology, control system software for plant growth in soilless protected environments and agricultural production automation systems with artificial intelligence and machine learning.



Grupo Terra Viva

• Brazil
• Farming
• 100 - 200 Employee

• Member of the Supervisory Board

  • Jan 2018 - May 2020

  Holambra SP/ Brazil Terra Viva is among the largest Farm operations in Brazil with a very high value added products, leader in producing Potatos, Corn, Citrus, Flower (largest Flower producer in Brazil & Exports). Terra Viva Farms over 8.000 hectares with 3.000 hectares being irrigated.



Valley Irrigation - A Valmont Company

• United States
• Machinery Manufacturing
• 100 - 200 Employee

• Member of the Advisory Board Latam / Irriger

  • Apr 2011 - Mar 2018

  Uberaba Area, Brazil IRRIGER is an AgDigital Service company supporting Farmers in using natural resources in a more sustainable way.



AGCO Corporation

• United States
• Machinery Manufacturing
• 700 & Above Employee

• VP Marketing, After Sales, Product Managment and Dealer Development South America

  • Feb 2013 - Jul 2016

  Sao Paulo, Brazil AGCO is great company, fully dedicated company to Agriculture with a strong global footprint. My role was to insure we are well prepared for the future and structure better our Products and general service efforts towards our customers. It was fun to be part of this organization.



Sabbatical

• Sabbatical

  • Oct 2012 - Jan 2013

  Brazil Enjoying “Sabbatical” for period until next challenge starts. Besides being with the family, supporting Valmont Brazil and focusing on growth plans on our family farms. Planing to study deeper “sustainability in modern farming with natural resources using less chemical products and fossil fuels”.



CNH Industrial

• Machinery Manufacturing
• 700 & Above Employee

• VP Sales & Marketing Latin America

  • Apr 2011 - Oct 2012

  Curitiba, Paraná, Brazil VP managing the New Holland Brand for AG in Latin America. Besides changing the Brand image from being old fashion to a new and fresh look. Focused on internal processes to be more structured (examples: Restructured the Dealer Development team, reorganized the Dealers sales process and started a new Dealer ordering system, etc…).



Valmont Industries, Inc.

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• VP & General Manager International Irrigation

  • Jun 2005 - Mar 2011

  Omaha, Nebraska, United States Managing all regions besides USA and Canada; with factories in Brazil, South Africa, Spain, UAE (Dubai) and China and Distribution Centers in Texas for Mexico, Argentina and Australia. Valmont is the #1 in mechanized Irrigation World Wide

• General Manager Brazil

  • Apr 1997 - Jun 2005

  Uberaba, Minas Gerais, Brazil Restructured Dealer net work and invested in Lean manufacturing with new product line to rationalize operations, besides growing market share from 30% to over 50%.