Berndt Schroeding
Head of Digital Communications at Ärzte ohne Grenzen Österreich- Claim this Profile
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Deutsch Native or bilingual proficiency
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English Full professional proficiency
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Spanish Professional working proficiency
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French Elementary proficiency
Topline Score
Bio
Credentials
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Programming with Python
CodecademyDec, 2018- Oct, 2024 -
Google Analytics Certification
GoogleSep, 2022- Oct, 2024 -
Google Display Ads
GoogleSep, 2022- Oct, 2024 -
Google Search Ads
GoogleSep, 2022- Oct, 2024
Experience
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Ärzte ohne Grenzen Österreich
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Austria
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Non-profit Organizations
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1 - 100 Employee
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Head of Digital Communications
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Nov 2022 - Present
Defining and managing the digital marketing strategy as well as transformation activities. Focus on full funnel approaches and digital product/service development. Leading an expert organization in digital advertising, social media, content production, e-mailing/messaging, conversion and product ownerships. Responsibility for platform growth and online results on all channels. Defining and managing the digital marketing strategy as well as transformation activities. Focus on full funnel approaches and digital product/service development. Leading an expert organization in digital advertising, social media, content production, e-mailing/messaging, conversion and product ownerships. Responsibility for platform growth and online results on all channels.
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Self Employed
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United States
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700 & Above Employee
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Start-Up- & Small Business Advisor / Interims Management
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Apr 2018 - Present
- Freelance business consulting & project management to solve digital marketing, eCommerce, product development and organizational challenges - Business Planning and MVP product ownership for an Austrian AI Food start up (app) - Organisational structuring, online shop relaunch and digital advertising for a swiss sustainable fashion brand - Freelance business consulting & project management to solve digital marketing, eCommerce, product development and organizational challenges - Business Planning and MVP product ownership for an Austrian AI Food start up (app) - Organisational structuring, online shop relaunch and digital advertising for a swiss sustainable fashion brand
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mumok - Museum Moderner Kunst Stiftung Ludwig Wien
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Germany
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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Head of Communications, Marketing & Sales
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Aug 2021 - Dec 2022
- Co-responsibility to increase visitor numbers & audience development (+61% increase, 2022 vs. 2021) - leading the teams Events & Rental Services, Communications, Shop & Ticketing as well as leading and managing the team Marketing & Digital - managing the department budget - introducing of a social media listening tool & practices; reworking the content plan & video approach - introducing of performance marketing activities (Google & Meta) - planning and contracting ATL ad space; negotiating the most important media & community cooperations - supervision on major events and openings Show less
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Storebox
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Austria
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Transportation, Logistics, Supply Chain and Storage
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1 - 100 Employee
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Head of Operations
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Nov 2019 - Jul 2021
- Leading and developing the operations department - Optimizing and ensuring a scalable day to day operation - Strategic oversight on acquiring and expanding our location network - Bottom line management: Introduced and led a data-driven portfolio management model (x-functional) - Business model expansion: Setting up and testing partnerships & ecosystems to access and grow new sources of revenue - Innovation project management: IoT Hardware, remote maintenance and utilization prediction model (machine learning) Show less
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Henkel
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Germany
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Manufacturing
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700 & Above Employee
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Senior Global eCommerce Manager
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Sep 2016 - Feb 2019
- Defining the global e-Commerce strategy and driving key initiatives for the Consumer Adhesives division (incl. OGSAM)- Competitive analysis & business planning with KAMs in key markets in North America & Europe- Growth marketing: Piloting & scaling of content optimization and activation with Amazon tools for core SKUs (Europe) - Market sizing: Developed, tested and improved model to identify, benchmark and track Amazon market potential- Transformation: Leading the assortment analysis and definition of profitable growth products, delivering a >70% growth- eCRM: Introduced a KPI-based Test & Learn model to improve and spin activation across 4 major Eastern Europe markets (Display, SEM, Social) Show less
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Global Digital Product Owner (Marketing)
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Mar 2014 - Sep 2016
- Web and content marketing program development for the consumer adhesive division (>350 digital assets worldwide)- Organic reach: Led the development of a Multi-brand content approach in Web and social in 5 Western European markets (>200k organic UV/ month)- eCRM: Led the agile development and UX-based upgrading of an engagement platform (consumer facing; target group: millennials)- Growth Marketing: Build an acquisition & retention-based business model to rollout and scale the eCRM platform- Transformation: Designed global Search Engine Optimization (SEO) programs and internal learning development - Led & coached: (Multi-functional) teams and projects in a matrix organization Show less
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T-Systems International
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Germany
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IT Services and IT Consulting
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700 & Above Employee
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Online Marketing Manager (Content)
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Jan 2012 - Jan 2014
- Coordinated online activities for the B2B division of Deutsche Telekom- Mobile marketing: Digitalized an established customer magazine with additional, interactive contents (winning 4 recognized industry rewards)- Mobile marketing: Led app and process development for interactive sales presentation of case studies; target group: KAM & C-Level executives- Mobile marketing: Led app development to capture leads on key events- Campaign management: Coordinated digital campaign activities in 6 Western European countries (DE, NL, UK, ES, FR, AT)- Performance marketing: Designed and managed lead-generation content campaigns (white paper development, media cooperation + AdWords campaign)- Web Management: coordinated rollout of new website to 26 countries Show less
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PR & Social Media Expert
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Aug 2010 - Dec 2011
- Managed web, social & classical media activities in Austria- Media relations: Managed media contacts, co-operations, organized round tables & communication activities together with key customers- Web management: Managed relaunch of national website, aligned with portfolio management - Social: Developed social media approach on Facebook and Twitter as employer branding platform- Mobile Marketing: Initiated development of a CIO/IT Director app to monitor computing resources and services in real-time- Business development: Supported industry/market segment analysis Show less
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Menedetter PR
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Vienna
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Consultant
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Jun 2007 - Aug 2010
- Consulted clients on communication project (industry focus: Telecommunication & Retail) - P&L responsibility on a set of customer accounts (approx. 12% of turnover, 0% churn) - Created media activities, direct marketing materials, drafted positioning papers and managed media relations - Planned annual communication efforts and trade media planning - New business development: Analyzed of potential target customers, prepared pitches and presented to new clients - Consulted clients on communication project (industry focus: Telecommunication & Retail) - P&L responsibility on a set of customer accounts (approx. 12% of turnover, 0% churn) - Created media activities, direct marketing materials, drafted positioning papers and managed media relations - Planned annual communication efforts and trade media planning - New business development: Analyzed of potential target customers, prepared pitches and presented to new clients
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Education
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2009 - 2010
ESADE Business School
MSc, Marketing Management -
2018 - 2019
Harvard Business School Online
Other, CORe Credential of Readiness -
2001 - 2006
Universität Wien
Mag., Communication Science & Philosophy
Community
