Bernd Kroeber
Creative Director at GoDigital Media Group- Claim this Profile
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Bio
Holly Etlin
I was part of the management team who chose to elevate Bernd to his current position at BCBG. In addition to being a great designer, he is able to understand the delicate interplay between the design and business side of the fashion industry. He is focused, organized, delivers his seasons on time and well within economic guidelines. Bernd understand his customer and makes sure she stays current but also within something which is truly wearable. He is also a real pleasure to work with and builds great teams.
Marty Staff
I have been CEO of BCBG for several years, and i am proud to work with Bernd. Bernd is the creative director for all brands. He has a great background...Donna Karan and Tahari...and is a unique design talent. Bernd approaches a new season with a big idea. He then designs into the assorted garments with this point of view in mind. Bernd supervises a staff of 50 people or so, and he is a great leader. Bernd works hard, is a perfectionist, is humble, and is universally respected. I hope to work with Bernd for a long time. He is the best at what he does.
Holly Etlin
I was part of the management team who chose to elevate Bernd to his current position at BCBG. In addition to being a great designer, he is able to understand the delicate interplay between the design and business side of the fashion industry. He is focused, organized, delivers his seasons on time and well within economic guidelines. Bernd understand his customer and makes sure she stays current but also within something which is truly wearable. He is also a real pleasure to work with and builds great teams.
Marty Staff
I have been CEO of BCBG for several years, and i am proud to work with Bernd. Bernd is the creative director for all brands. He has a great background...Donna Karan and Tahari...and is a unique design talent. Bernd approaches a new season with a big idea. He then designs into the assorted garments with this point of view in mind. Bernd supervises a staff of 50 people or so, and he is a great leader. Bernd works hard, is a perfectionist, is humble, and is universally respected. I hope to work with Bernd for a long time. He is the best at what he does.
Holly Etlin
I was part of the management team who chose to elevate Bernd to his current position at BCBG. In addition to being a great designer, he is able to understand the delicate interplay between the design and business side of the fashion industry. He is focused, organized, delivers his seasons on time and well within economic guidelines. Bernd understand his customer and makes sure she stays current but also within something which is truly wearable. He is also a real pleasure to work with and builds great teams.
Marty Staff
I have been CEO of BCBG for several years, and i am proud to work with Bernd. Bernd is the creative director for all brands. He has a great background...Donna Karan and Tahari...and is a unique design talent. Bernd approaches a new season with a big idea. He then designs into the assorted garments with this point of view in mind. Bernd supervises a staff of 50 people or so, and he is a great leader. Bernd works hard, is a perfectionist, is humble, and is universally respected. I hope to work with Bernd for a long time. He is the best at what he does.
Holly Etlin
I was part of the management team who chose to elevate Bernd to his current position at BCBG. In addition to being a great designer, he is able to understand the delicate interplay between the design and business side of the fashion industry. He is focused, organized, delivers his seasons on time and well within economic guidelines. Bernd understand his customer and makes sure she stays current but also within something which is truly wearable. He is also a real pleasure to work with and builds great teams.
Marty Staff
I have been CEO of BCBG for several years, and i am proud to work with Bernd. Bernd is the creative director for all brands. He has a great background...Donna Karan and Tahari...and is a unique design talent. Bernd approaches a new season with a big idea. He then designs into the assorted garments with this point of view in mind. Bernd supervises a staff of 50 people or so, and he is a great leader. Bernd works hard, is a perfectionist, is humble, and is universally respected. I hope to work with Bernd for a long time. He is the best at what he does.
Experience
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GoDigital Media Group
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United States
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Entertainment Providers
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1 - 100 Employee
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Creative Director
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Oct 2021 - Present
Creating concepts and designs of luxury activewear for YogaWorks. Identifying trends in fabric, garment construction and fit to create innovative styles for the lifestyle fitness world. Eastern Mountain Sports: overseeing design direction and assortment evolution. Creating concepts and designs of luxury activewear for YogaWorks. Identifying trends in fabric, garment construction and fit to create innovative styles for the lifestyle fitness world. Eastern Mountain Sports: overseeing design direction and assortment evolution.
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B2Klab
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United States
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Retail Apparel and Fashion
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Founder
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Jan 2021 - Present
Scientific Skincare Scientific Skincare
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BORN2KREATE
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Los Angeles, California, United States
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Founder
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Jan 2021 - Present
Luxury Comfort Wear Luxury Comfort Wear
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BCBGMAXAZRIAGROUP
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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EVP of Design - Creative Director
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Mar 2017 - Dec 2019
BCBGMAXAZRIA | BCBGeneration | Herve Leger (till 2018)- defined seasonal product strategies to drive product growth, including launch of new silhouettes and product opportunities, resulting in a positive sales comp and incremental increase of +$28 million in retail sales. - transitioned the BCBGMAXAZRIA Group through two rounds of buyouts while maintaining a 98% retention rate of the design team- turned the business around with a -85 million ebitda to a +25 million in 2018- complete change of sampling model from in house development to overseas development: cost savings 83%- rebuilt market dominance- recaptured aspirational consumers through elevated capsules and celebrity dressing- introduced BCBGMAXAZRIA back to New York Fashion Week- capitalized on in season business opportunities by analyzing sales performances, and fast tracking $10 million of trending goods LY Show less
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Vice President Design
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Sep 2013 - Feb 2017
BCBGeneration- reestablished BCBGeneration to #1 millennium brand in 2016- 134 million in global sales annually - increased apparel penetration to over 600 doors in less than 3 years- E-commerce +55% comp, +112 Email Orders, +11% Traffic, +33% Revenue per Visit, +14% Average time on Site
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Design Director
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Dec 2007 - Aug 2013
MANOUKIANBCBG PARISTEX by MAX AZRIATo the MaxMax and Miley- established the mass market apparel division and subsequently aided in building necessary infrastructure to achieve sustained top and bottom line growth- shipped over $881 million in retail sales to accounts annually- sold 92 million units of the Max & Miley line- grew the Max & Miley business to over 4000 points of sales in 3 countries in less then 2 years
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Elie Tahari
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United States
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Retail Apparel and Fashion
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200 - 300 Employee
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Design Director
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Aug 2006 - Nov 2007
- launched T-Tahari and Private Label - drove incremental wholesale volume while increasing overall department margin - actualized a +28% wholesale comp in T-Tahari by putting basics on a replenishment flow - launched T-Tahari and Private Label - drove incremental wholesale volume while increasing overall department margin - actualized a +28% wholesale comp in T-Tahari by putting basics on a replenishment flow
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Strenesse GmbH
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Munich, Germany | Milan, Italy
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Design Director
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Jan 2000 - Jul 2006
June 2002 - Sept. 2006 - Design Director - increased sales by +40% - established STRENESSE to be recognized as an aspirational international fashion house through the Runway Show Milan and by being sold in stores like Colette in Paris, Corso Como in Milan, Joyce in Hong Kong and Bergdorf Goodman in NYC - identified growth opportunities in the US and Japanese market and expanded the Accessory and Footwear assortments Feb. 2001 – May 2002 - Senior Designer for the Strenesse Gabriele Strehle Collection + Runway Show Milan - launched STRENESSE Jeans with the former D-Squared producers - introduced new silhouettes and construction techniques Jan. 2000 – Jan. 2001 - Designer for the Strenesse Gabriele Strehle main collection and the Strenesse Runway Show Milan - modernized and updated the assortment - created tools to make the creative process more transparent Show less
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The Donna Karan Company, LLC.
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Retail Apparel and Fashion
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400 - 500 Employee
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Design Assistant
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Oct 1998 - Dec 1999
Getting experience in designing, promoting and selling a collection and a life-style Getting experience in designing, promoting and selling a collection and a life-style
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Hussain Chalayan
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London, United Kingdom
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Design Assistant
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Sep 1997 - Sep 1998
Design, pattern making and cutting, print design and general preparation in the lead up to the F/W 1997/98 and the S/S 1998 Runway collections Design, pattern making and cutting, print design and general preparation in the lead up to the F/W 1997/98 and the S/S 1998 Runway collections
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Education
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Central Saint Martins College of Art and Design, London
Draping / Fashion Design -
FADM Hanover, Germany
Bachelor of Arts - BA, Fashion/Apparel Design
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