Subgerente de Marketing y Comunicaciones

• Mar 2019 - Present

Marketing and Communications Assistant Manager

• Mar 2019 - Present

Ensure compliance with the different digital, offline and online marketing campaigns of the agency's clients and stakeholders, reporting to the General MEnsure compliance with the different digital, offline and online marketing campaigns of the agency's clients and stakeholders, reporting to the General Management. Lead work team: designers, programmers, journalists for the delivery of brief and strategies of digital content and digital performance for the fulfillment of the objectives of each client. Responsible for the development of the communicational proposals of the brands, strategy and implementation of internal and external communication plans of each brand. Responsible for customer engagement, reportability, monitoring, strategies and commercial acquisition and branding of new customers.anagement. Lead work team: designers, programmers, journalists for the delivery of brief and strategies of digital content and digital performance for the fulfillment of the objectives of each client. Responsible for the development of the communicational proposals of the brands, strategy and implementation of internal and external communication plans of each brand. Responsible for customer engagement, reportability, monitoring, strategies and commercial acquisition and branding of new customers. Show less

Marketing and Communications Assistant Manager

• Aug 2018 - Apr 2019

Leading the brand as a benchmark in aesthetic medicine in Las Condes, reporting directly to the General Manager and Board of Directors. Responsible for the commercial team and call center (4) for the fulfillment of monthly sales. Lead the marketing and communications area, managing the various communication and digital marketing campaigns with advertising and communications agencies. Responsible for the creation, development of the marketing and communication plan, management of the annual marketing budget, reportability and monitoring through Pipedrive management CRM and power BI. Show less

Marketing adn Communications Chief

• Aug 2017 - Aug 2018

Ensure the launch of the CMMM brand in the Providencia district and the metropolitan region. Develops the marketing, communication, media and advertising plan for the new medical center, delivering strategic guidelines to the advertising and media agency for marketing actions. Link with key stakeholders, Municipality of Providencia, Universities, Companies, Individuals to make the brand visible and position. Develops and executes annual strategic communications plan. Responsible for the annual marketing budget, management of internal and external corporate events. Show less

External Communications Chief

• Mar 2017 - Aug 2017

Leading the external communications department, with more than 10 health and beauty brands of Holding SB, relations with the media, companies, foundations, communications and marketing agencies. Manage the relationship with the media and develop activities with the press, development of corporate communications, relationship with various internal and external stakeholders. Leading the external communications department, with more than 10 health and beauty brands of Holding SB, relations with the media, companies, foundations, communications and marketing agencies. Manage the relationship with the media and develop activities with the press, development of corporate communications, relationship with various internal and external stakeholders.

Marketing and Communications Chief

• Mar 2012 - Mar 2017

Lead the marketing and communications department, position the health brand nationwide, reporting directly to the General Manager, Medical Management and Commercial Management. Responsible for the annual marketing and strategic communication plan of the clinic. Relationship with the community and public affairs. Leads construction and implementation of the new corporate identity; creation of a new logo Clínica Vespucio, website, social networks, corporate brochures, events, among others. Responsible for managing with the media and internal communications in conjunction with HR. Show less

Marketing and Communications Chief

• Aug 2009 - Mar 2012

Lead the marketing and communications area, ensure the Delpa brand nationally and internationally. Responsible for developing the annual marketing and communication plan, leading the new corporate identity; logo, web, corporate branding, corporate events, press management. Lead continuous improvement program with human resources. Responsible for internal and external communications, and management of the annual marketing budget. Lead the marketing and communications area, ensure the Delpa brand nationally and internationally. Responsible for developing the annual marketing and communication plan, leading the new corporate identity; logo, web, corporate branding, corporate events, press management. Lead continuous improvement program with human resources. Responsible for internal and external communications, and management of the annual marketing budget.