Experience

National Lottery Authority
• 1 - 100 Employee
• Head, Marketing & Caritas Lottery

  • Sep 2021 - Present


Ecodi Ghana

• Head of Expansion (Expansion & Franchise) - Citydia Supermarkets- DIA%

  • Jul 2015 - Dec 2017

  Job specifications include but not limited to the following; • Conceptualize, create and launch companywide standards on new franchise development and business growth strategies. • Main point of approval on new openings, location changes and extensions of stores, as well as planning and execution of critical projects. • Build and deploy commercial and financial actions to catalyze expansion of franchise network and curb closures without jeopardizing company cash flow. • Assigned as key participant in Steering Committee Country meetings to approve strategic plans of areas / country and activity budgets. Show less



SC Johnson Wax

• United States
• 1 - 100 Employee

• LEAD,Customer Marketing -Ghana

  • Nov 2014 - Jun 2015

  Responsibilities included but not limited to:Driving marketing functions spanning Cross Category Channel and Customer Support. Set and educated consumers on category vision to enhance product development and new business development functions. Identified and implemented methods for increasing capacity of marketing department. • Held concurrent responsibilities over classic operations management facets (Trade Spend, Incentive Schemes, Promo & Pricing plans, S &OP). • Gathered, analyzed and translated key shopper insights into effective marketing strategies. • Managed key brands and guided NPD's and their launches. Show less

• LEAD, SALES ACCOUNT MANAGEMENT (West - Central)

  • Nov 2013 - Oct 2014

  Responsibilities Included but not limited to:Performing channel and key account development within competitive territory. Built and implemented territorial sales and distribution plan in line with consumer requirements and internal objectives. Controlled network of assigned distributors, ensuring positive relationships and fair pricing. • Enhanced brand visibility by organizing and executing market promotions on all product brands.• Ensured positive customer experiences via responsive communications and ongoing collaboration. Show less

• Field Sales Supervisor - Western & Central Regions of Ghana

  • Apr 2012 - Oct 2013

  Responsibilities Included but not limited to:Building and leadingd team of DSRs and Merchandisers within territory in adherence with service quality expectations and company standards. Organized and executed brand market promotions. Mentored and coached team members to drive consistent quality service delivery to consumer base. • Optimized SC Johnson product trade positioning by gathering consumer and competitor information.• Developed and deployed cost-effective sales driver activities to promote activity across diverse audiences. Show less



Sonturk Investments Co. Ltd - Sonturk Supermarkets

• Operations and Business Development Manager

  • May 2010 - Mar 2012

  Responsibilities Included but not limited to: Setting and monitoring attainment of monthly customer sales targets for all involved parties, including supervisors, sales teams and promoters. Recruited, on-boarded and led existing customers with goal of growing accounts in sales. Developed comprehensive Annual Business Plan for assigned customers. • Drove successful implementation of field sales management best practices in sales territory. • Key partner to Finance department to prepare mission-critical monthly working capital analysis and reports. Show less



Kumesh Ghana Limited

• Business Development Executive

  • Aug 2008 - Apr 2010

  Responsibilities included but not limited to: Uncovered new business development opportunities for major brand through relationship building, networking and lead management. Built and enacted territory sales and distribution plan. Led planning and implementation of all trade-marketing activities in line with brand set objectives. • Consistently achieved monthly turn over and quarterly sales targets of assigned accounts. • Maximized in-store brand visibility by implementing effective presence and sales promotion programs. • Successfully launched Luna Milk brand on the Ghanaian market with concerted team efforts. Show less