Bernadette Gil Summers
Sales Director, Data at Fyllo- Claim this Profile
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Experience
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Fyllo
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United States
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Software Development
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1 - 100 Employee
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Sales Director, Data
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Aug 2020 - Present
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Amobee
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United States
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Advertising Services
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200 - 300 Employee
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Sales Director
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Jul 2017 - Aug 2020
Closed and managed upwards of $100M+ in revenue across key verticals such as CPG, QSR, Retail and mid-market growth accounts by providing agencies and clients with unique, strategic solutions to achieve their business objectives.
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Account Executive, Social
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Jun 2015 - Jul 2017
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OMD USA
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United States
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Advertising Services
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700 & Above Employee
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Supervisor
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Jul 2013 - Jun 2015
Assist with developing strategy and lead execution with main focus across all digital formats for multinational technology corporation, Cisco. Assist with developing strategy and lead execution with main focus across all digital formats for multinational technology corporation, Cisco.
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Omnicom Media Group
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United States
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Advertising Services
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700 & Above Employee
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Strategy Supervisor
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Nov 2012 - Jul 2013
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Strategist
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Apr 2011 - Nov 2012
Provide HP with the most effective media strategy and execution to ensure that the client’s goals are met. Day-to-day steward on HP, required to develop and maintain an intimate knowledge of the clients’ business goals. Management:Delegate responsibilities and guide the Assistant Strategist through the fundamentals of the planning process. Media Strategy Skills Include:Participating in checkmate strategic planning philosophy while seeking a consumer-centric view in all strategic thinkingProviding competitive analysis on various media in the marketplaceActively contributing to brainstorming sessions to create robust media plan recommendations and alternatives Determining media vehicles, scheduling, budgeting, etc.Investigating innovative creative approaches to strategically reach the target consumer Analyzing competitive activity in the marketplace Measuring and evaluating media performance to determine the extent to which the original objectives and strategies were metMaintenance:Respond to the flow of client media-related issues and stay mindful of the need to create solutions and resolve problemsEnsure a good working relationship with account and client teamsStudy demographic data and consumer profiles to identify desired target audiences Handle any client requests – i.e. plan changes, budget changes, provide marketplace informationBuild strong relationships with media sales and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s businessMedia Expertise:Attend internal and external meetings and presentations Be in-the-know of industry trends through advertising and media trade journals
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Assistant Strategist
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Apr 2010 - Apr 2011
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Contract Management Specialist
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Sep 2009 - Jan 2011
Assisted in the performance of a wide variety of activities associated with contractual, administrative, and fiscal management services. Duties included serving as an agency liaison person; providing technical assistance; negotiating, developing, preparing, implementing, processing, and tracking contracts; auditing and processing contract claims and vouchers; reviewing and approving contract payments and assuring that physicians are in accordance with contract terms. Assisted in the performance of a wide variety of activities associated with contractual, administrative, and fiscal management services. Duties included serving as an agency liaison person; providing technical assistance; negotiating, developing, preparing, implementing, processing, and tracking contracts; auditing and processing contract claims and vouchers; reviewing and approving contract payments and assuring that physicians are in accordance with contract terms.
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IT'S BROTHERS BAR & GRILL
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United States
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Human Resources Services
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1 - 100 Employee
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Marketing Associate
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Sep 2006 - May 2009
Designed advertisement and promotional collateral used to attract new and retain existing key customersCollaborated with radio stations to create advertising pitches in order to increase consumer awarenessOrganized promotional giveaways to increase beverage sales between 12am-2am Managed customer feedback, including analyzing and interpreting results for improvements. Implemented feedback by creating theme nights on various days of the week, increasing sales Designed advertisement and promotional collateral used to attract new and retain existing key customersCollaborated with radio stations to create advertising pitches in order to increase consumer awarenessOrganized promotional giveaways to increase beverage sales between 12am-2am Managed customer feedback, including analyzing and interpreting results for improvements. Implemented feedback by creating theme nights on various days of the week, increasing sales
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Tech Image, LTD
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India
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Computers and Electronics Manufacturing
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1 - 100 Employee
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Public Relations Intern
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Apr 2008 - Jan 2009
Created B2B marketing prospects and media relations to accelerate sales for various technology companies and their newest services.Researched a variety of publications such as The New York Times and CIO Magazine in order to increase client coverage opportunitiesDeveloped blog strategies to gain further exposure of client events and programs. Resulted in companies adopting new ways of operation by using product/service, such as MyFaxCreated and posted press releases highlighting client case studies
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Education
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University of Illinois Urbana-Champaign
Bachelors, Advertising, Marketing, PR, Communications -
Ridgewood High School