Experience

Retirepreneur

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Consultant

  • Jul 2017 - Mar 2020

  In my role at Retirepreneur I currently focus on marketing and community engagement for the overall brand. Excited to use my passion for marketing and help others reinvent their retirement plans. Retirepreneur - Redefining Work and Retirement for the Boomer Generation We're an online learning community for Boomers to explore if/how they might launch a business they can take into retirement. It's not for everyone, but when it's a fit, amazing things happen! Visit… Show more In my role at Retirepreneur I currently focus on marketing and community engagement for the overall brand. Excited to use my passion for marketing and help others reinvent their retirement plans. Retirepreneur - Redefining Work and Retirement for the Boomer Generation We're an online learning community for Boomers to explore if/how they might launch a business they can take into retirement. It's not for everyone, but when it's a fit, amazing things happen! Visit www.retirepreneur.com to learn more! Show less In my role at Retirepreneur I currently focus on marketing and community engagement for the overall brand. Excited to use my passion for marketing and help others reinvent their retirement plans. Retirepreneur - Redefining Work and Retirement for the Boomer Generation We're an online learning community for Boomers to explore if/how they might launch a business they can take into retirement. It's not for everyone, but when it's a fit, amazing things happen! Visit… Show more In my role at Retirepreneur I currently focus on marketing and community engagement for the overall brand. Excited to use my passion for marketing and help others reinvent their retirement plans. Retirepreneur - Redefining Work and Retirement for the Boomer Generation We're an online learning community for Boomers to explore if/how they might launch a business they can take into retirement. It's not for everyone, but when it's a fit, amazing things happen! Visit www.retirepreneur.com to learn more! Show less



BrandMuscle

• United States
• Information Technology & Services
• 500 - 600 Employee

• Part Time Marketing Consultant

  • 2014 - 2016

  • Assist in the training of new hires on internal processes and systems • Provide client reporting on media sales and program participation • Support testing and launch of online tools and franchisee inquiry forms by providing feedback and process expertise • Assist in the training of new hires on internal processes and systems • Provide client reporting on media sales and program participation • Support testing and launch of online tools and franchisee inquiry forms by providing feedback and process expertise



BrandMuscle

• United States
• Information Technology & Services
• 500 - 600 Employee

• Vice President, Local Marketing and Support

  • Aug 2012 - Nov 2013

  • Managed team of marketing individuals who executed over 5000 local media campaigns on an annual basis including local events, print, and digital marketing • Managed team of customer support representatives who provided phone and email support to users of all the Brandmuscle platforms • Responsible for providing both internal and external reporting and metrics regarding personnel performance, sales data, client analysis and benchmarking, and media performance • Provided support to… Show more • Managed team of marketing individuals who executed over 5000 local media campaigns on an annual basis including local events, print, and digital marketing • Managed team of customer support representatives who provided phone and email support to users of all the Brandmuscle platforms • Responsible for providing both internal and external reporting and metrics regarding personnel performance, sales data, client analysis and benchmarking, and media performance • Provided support to sales team by conducting sales presentations and assisted in the development of B2B marketing materials • Lead Project Manager on internal CRM system and point of contact for both internal and external developers by delivering ongoing technical feedback, testing, and project spec documents • Acted as a liaison with finance department to efficiently manage purchase orders, vendor invoices, and customer payment processing

• Local Marketing Manager

  • Jun 2009 - Aug 2012

  • Assisted the internal implementation teams to write technical specifications with regards to client specific local marketing tools and platforms • Developed outbound marketing efforts designed to promote Brandmuscle’s media services to local franchisees by providing web training, email blasts, and in- person sales presentations • Developed and implemented proprietary CRM system to streamline the management of local franchisee marketing programs from inbound marketing inquiry to… Show more • Assisted the internal implementation teams to write technical specifications with regards to client specific local marketing tools and platforms • Developed outbound marketing efforts designed to promote Brandmuscle’s media services to local franchisees by providing web training, email blasts, and in- person sales presentations • Developed and implemented proprietary CRM system to streamline the management of local franchisee marketing programs from inbound marketing inquiry to purchase order and vendor invoicing • Helped recruit and grow team from 4 full time local marketing representatives to over 25 representatives in a three year span

• Print Media Specialist

  • Jul 2008 - Jun 2009

  • Create customized media plans for franchisee clients by tailoring plans to marketing objective, budget, and timing • Provide ongoing customer service to local franchisee clients through continuous phone call and email touch points • Work directly with media vendors to manage planning and placement details and negotiate buys



Campbell Ewald

• Advertising Services
• 400 - 500 Employee

• Assistant Account Executive

  • May 2008 - Jun 2008

  - Responsible for overall brand messaging on Chevy car nameplate advertising - Serve as a liaison between agency and clients - Initiate creative requests based on client needs and overall strategy of brand - Maintain budgeting and forecasting for projects - Promoted from coordinator in recognition of commitment to Chevy nameplate team

• Project Coordinator - Chevy Nameplate Account

  • Jul 2007 - May 2008

  - Project Coordinator assigned to work on $300 million Chevy Malibu launch - Manage the routing process to obtain all internal approvals of print , broadcast, and collateral materials - Develop production schedules and timelines with project teams - Schedule and process insertion orders for print materials in various publications - Assist in the development of processes and put them into effect throughout internal departments