Experience

BE-design

• Portugal
• Architecture and Planning
• 1 - 100 Employee

• Experiential Creative Director

  • Mar 2010 - Present

  Sydney, Australia BE-design Experiential Event Creative Be-design has headed up the creative for a very wide range of design outcomes ranging from brand campaigns and activations, giant outdoor sculptures, entire shopping centre wide exhibition designs, traveling exhibitions, community festivals to designing immersive experiential spaces for individuals with dementia. BE's(Bernadett) strong research skills coupled with a bright cheerful, can-do attitude has resulted in an impressive portfolio of… Show more BE-design Experiential Event Creative Be-design has headed up the creative for a very wide range of design outcomes ranging from brand campaigns and activations, giant outdoor sculptures, entire shopping centre wide exhibition designs, traveling exhibitions, community festivals to designing immersive experiential spaces for individuals with dementia. BE's(Bernadett) strong research skills coupled with a bright cheerful, can-do attitude has resulted in an impressive portfolio of high profile works across major brands and prominent community organisations. be-design.com.au Show less



KOJO

• United States
• Software Development
• 1 - 100 Employee

• Associate Creative Director

  • Nov 2019 - Aug 2020

  Sydney Led the creative of experiential designs and associated campaigns for KOJO including but not limited to T20 Cricket world cup (Awarded Australian event of the year), BMW and Wesfarmers. Cocreator ‘design thinking’ strategic workshops for KOJO creative teams, producers and clients. Led the design research for innovative strategic approaches in producing experiential campaigns during COVID19



Moreton Hire

• Australia
• Events Services
• 1 - 100 Employee

• Creative Director

  • Feb 2019 - Oct 2019

  Sydney, Australia Head of Creative Design- Moreton Hire Core responsibilities to provide a strategic creative vision for Moreton Hire design outcomes globally and clear creative direction to a team of 16 integrated designers. Lead responsibility for the creation of major tender proposals. Key achievements Created and implemented the new design methodology for Moreton Hire. This project is a company-wide integrated methodology based on 'design thinking’. The processes implemented have been… Show more Head of Creative Design- Moreton Hire Core responsibilities to provide a strategic creative vision for Moreton Hire design outcomes globally and clear creative direction to a team of 16 integrated designers. Lead responsibility for the creation of major tender proposals. Key achievements Created and implemented the new design methodology for Moreton Hire. This project is a company-wide integrated methodology based on 'design thinking’. The processes implemented have been specifically tailored to meet the changing demands of the events and exhibitions industry and enable strategic solutions to the development of more immersive, cutting-edge experiential events. By utilising this approach, we were able to produce better ROI for organisers and exhibitors through the optimisation of the design approach, resulting in significantly better-looking shows and more engaging multi-sensory experiences. Led the creative vision and strategy for all tenders over $200,000 and custom exhibition stands over $50,000. These tenders involved extensive internal collaboration with a range of stakeholders and resulted in the securement of new business and resigns of multi-year contracts worth upwards of $5 million. Major contracts included MDRT Global conference and exhibiton, E-health Australia 2019, Brisbane Tennis, the ALMA portfolio 2020, and Diversified Communications Australia. Other Duties - Wrote strategic and creative copy - Stylised conceptual illustrations - Photorealistic 3d renders in Autocad, 3DS Max, Showcase, Photoshop and Illustrator - Ran internal design workshops (technical skills, leadership training, presentation training) - Mentored national design team (16 designers) - Provided clear creative direction for outsourcing design partners in Europe - Worked closely with the Business Development team for large scale pitches - Attended key briefing sessions, design milestones, Lead presenter on pitch presentation

• Creative lead / Senior custom exhibition stand designer

  • Aug 2018 - Feb 2019

  Sydney Originally employed as a Senior custom stand designer for the custom design team, but scope of role expanded to Creative Lead. Tasked with the creation of entire pitch documentation for large scale exhibitions and custom stands. The role involved the creation of all strategic and creative copy for large scale tenders along with the creation of unique stylised conceptual illustrations and photorealistic 3D renders. Responsible for the creation of accurate design documentation and… Show more Originally employed as a Senior custom stand designer for the custom design team, but scope of role expanded to Creative Lead. Tasked with the creation of entire pitch documentation for large scale exhibitions and custom stands. The role involved the creation of all strategic and creative copy for large scale tenders along with the creation of unique stylised conceptual illustrations and photorealistic 3D renders. Responsible for the creation of accurate design documentation and measured drawings for 3D design outcomes. The role also included working in close collaboration with the Business Development Managers and Sales teams, attending key meetings and pitching directly to clients. Achievements Successfully produced multiple tender winning designs for custom stands and exhibitions. Work regularly featured in Moreton hire press releases and industry publications



UNSW Art & Design

• Design University Lecturer/ Tutor

  • Feb 2013 - Jul 2018

  Sydney Seasoned academic with a Masters of Design from UNSW Art & Design (86.9 GPA) currently deferred from PhD at the University of Melbourne specialising in Emotional and Experiential design explored through the lens of large scale seasonal design. Has taught and contributed to the development of a wide variety of Undergraduate and Postgraduate courses at UNSW. Specialises in the facilitation of engaging innovative learning environments for studio, tutorials and lectures at University.… Show more Seasoned academic with a Masters of Design from UNSW Art & Design (86.9 GPA) currently deferred from PhD at the University of Melbourne specialising in Emotional and Experiential design explored through the lens of large scale seasonal design. Has taught and contributed to the development of a wide variety of Undergraduate and Postgraduate courses at UNSW. Specialises in the facilitation of engaging innovative learning environments for studio, tutorials and lectures at University. Teaching practice is underpinned by a solid understanding of the latest ideas in Design Thinking and Design history and Aesthetics principles. Accomplished Lecturer, having developed and presented many lectures in a wide range of subjects at UNSW. Holds a Certificate IV in Training and Assessment and teaches part-time in a number of different design courses at The Design Centre Enmore. Courses taught: Design History and Aesthetics- UNSW Masters & Undergraduate degree in design Spatial design- UNSW Undergraduate degree in design Domestic design futures- UNSW Masters in design Culture and Identity- UNSW Masters in design Innovation and Creativity- Masters in design Critical approaches to design- Masters in design Show less



TAFE NSW

• Education Administration Programs
• 700 & Above Employee

• Design Teacher

  • Jan 2013 - Jul 2018

  Enmore Hands-on design teacher specialising in teaching core design skills for event designers. Excels in providing innovative learning environments with strong theoretical frameworks designed to scaffold technical specialist skills in design. Courses taught: Design presentation- Design Centre Enmore- Associate and Advanced diploma in event design Event design- Design Centre Enmore- Associate and Advanced diploma in event design 3d studio max- Associate and Advanced diploma in event… Show more Hands-on design teacher specialising in teaching core design skills for event designers. Excels in providing innovative learning environments with strong theoretical frameworks designed to scaffold technical specialist skills in design. Courses taught: Design presentation- Design Centre Enmore- Associate and Advanced diploma in event design Event design- Design Centre Enmore- Associate and Advanced diploma in event design 3d studio max- Associate and Advanced diploma in event design Auto CAD- Associate and Advanced diploma in event design Show less


Kalidoscope Marketing
• India
• Consumer Services
• Senior 3D Experiential Designer/ Project Manager

  • Apr 2011 - Dec 2011


Chas Clarkson

• Australia
• Events Services
• 1 - 100 Employee

• Senior Designer

  • Jun 2007 - Oct 2010

  Senior Designer ▪ Chas Clarkson Achievements • Led successful pitch for multiple Westfield Shopping Centres (multi-million-dollar design contract) • Designer of the enormous Martin Place Christmas Tree, along with revitalised exhibitions for City of Sydney • Co-designer of the famous Swarovski Christmas Tree and decorations in the Queen Victoria Building • Queen Victoria Building, IPOH – Large scale seasonal design installations – Sydney • Chifley Plaza – Large scale… Show more Senior Designer ▪ Chas Clarkson Achievements • Led successful pitch for multiple Westfield Shopping Centres (multi-million-dollar design contract) • Designer of the enormous Martin Place Christmas Tree, along with revitalised exhibitions for City of Sydney • Co-designer of the famous Swarovski Christmas Tree and decorations in the Queen Victoria Building • Queen Victoria Building, IPOH – Large scale seasonal design installations – Sydney • Chifley Plaza – Large scale seasonal design installations – Sydney • Warringah Mall – Large scale seasonal design installations – Sydney • Creation of designs for many high-profile shopping centers, councils and public spaces • Leader of crews of up to 50 people for the installation of complex technical exhibitions and events Show less



Staging Connections

• Australia
• Events Services
• 1 - 100 Employee

• Designer

  • May 2005 - Feb 2007

  Designer / Stylist ▪ Staging Connections Sydney Achievements • Design and Production management of many large-scale events including: Telstra, Franklins, Hewlett Packard, City of Sydney, Star City, Hitachi, NSW Lotteries, Channel 7, Commonwealth Bank and Triumph. These events involved up to 100 crew I was responsible for including Engineers, Technical lighting, projection, sound and special eects crew, set dressers and set builders • The creation and implementation of a… Show more Designer / Stylist ▪ Staging Connections Sydney Achievements • Design and Production management of many large-scale events including: Telstra, Franklins, Hewlett Packard, City of Sydney, Star City, Hitachi, NSW Lotteries, Channel 7, Commonwealth Bank and Triumph. These events involved up to 100 crew I was responsible for including Engineers, Technical lighting, projection, sound and special eects crew, set dressers and set builders • The creation and implementation of a training and induction program for new staff members in styling, set dressing and theatre crafts • Client liaison with many high-profile executives for major international brands Major clients included : Telstra, Franklins, Hewlett Packard, Tab Corp, The City of Sydney, Star City, Hitachi, The Forum Group, BOC, NSW Lotteries, Channel 7, Commonwealth Bank, and Triumph. Show less

• Event Stylist / Project Manager

  • Mar 2003 - Feb 2005

• Senior Set dresser

  • Jun 1997 - Mar 2003

  Melbourne & Sydney