Berna Erol
Kia Turkey Marketing Manager at Anadolu Grubu- Claim this Profile
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Bio
Adil Şanlıoğlu
During her 13 years at Dogus Otomotiv, I had the pleasure of working as Berna’s direct supervisor for 8 years, when she was employed as Product Unit Manager. Positive, responsible, punctual, self-motivated and extremely bright, she was among the best talent in the company and I do endorse her qualifications and skills. I was continously impressed by the knowledge she brought to the table combining with her sharp analytical skills, and I always knew I could rely on her to meet deadlines beyond our expectations. Besides, she consistently displayed an eagerness to learn new things and a constructive attitude towards feedback. Finally; being easy to get along with, Berna had always gained the love and respect of her team and was a true joy to have her in the office.
Adil Şanlıoğlu
During her 13 years at Dogus Otomotiv, I had the pleasure of working as Berna’s direct supervisor for 8 years, when she was employed as Product Unit Manager. Positive, responsible, punctual, self-motivated and extremely bright, she was among the best talent in the company and I do endorse her qualifications and skills. I was continously impressed by the knowledge she brought to the table combining with her sharp analytical skills, and I always knew I could rely on her to meet deadlines beyond our expectations. Besides, she consistently displayed an eagerness to learn new things and a constructive attitude towards feedback. Finally; being easy to get along with, Berna had always gained the love and respect of her team and was a true joy to have her in the office.
Adil Şanlıoğlu
During her 13 years at Dogus Otomotiv, I had the pleasure of working as Berna’s direct supervisor for 8 years, when she was employed as Product Unit Manager. Positive, responsible, punctual, self-motivated and extremely bright, she was among the best talent in the company and I do endorse her qualifications and skills. I was continously impressed by the knowledge she brought to the table combining with her sharp analytical skills, and I always knew I could rely on her to meet deadlines beyond our expectations. Besides, she consistently displayed an eagerness to learn new things and a constructive attitude towards feedback. Finally; being easy to get along with, Berna had always gained the love and respect of her team and was a true joy to have her in the office.
Adil Şanlıoğlu
During her 13 years at Dogus Otomotiv, I had the pleasure of working as Berna’s direct supervisor for 8 years, when she was employed as Product Unit Manager. Positive, responsible, punctual, self-motivated and extremely bright, she was among the best talent in the company and I do endorse her qualifications and skills. I was continously impressed by the knowledge she brought to the table combining with her sharp analytical skills, and I always knew I could rely on her to meet deadlines beyond our expectations. Besides, she consistently displayed an eagerness to learn new things and a constructive attitude towards feedback. Finally; being easy to get along with, Berna had always gained the love and respect of her team and was a true joy to have her in the office.
Credentials
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Google Digital Workshop - Fundamentals of Digital Marketing
GoogleJan, 2019- Nov, 2024
Experience
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Anadolu Grubu
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Türkiye
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Holding Companies
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200 - 300 Employee
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Kia Turkey Marketing Manager
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Jun 2020 - Present
Leading team of 8. Responsible for product management, brand management, communications, offline and digital marketing, event, CRM and homologation. Leading team of 8. Responsible for product management, brand management, communications, offline and digital marketing, event, CRM and homologation.
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İTÜ Çekirdek
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Türkiye
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Non-profit Organizations
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1 - 100 Employee
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Startup Mentor
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Jan 2019 - Jun 2020
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Doğuş Otomotiv
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Türkiye
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Motor Vehicle Manufacturing
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700 & Above Employee
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Product Unit Manager at VW Light Commercial Vehicles
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Jan 2010 - May 2018
Responsible for;• Leading product management team to develop and implement short & long term marketing and sales strategies to achieve target revenue, profit margin and market share• Launching light commercial vehicle models to Turkish market in coordination with VW AG HQs• Has full responsibility for negotiating new price index positioning with VW AG Headquarters, pricing, reinforcing the campaign with mass and digital communication• Developing recommendations for VW AG HQs on product lifecycle plans, facelift requirements, full-model changes, and pricing levels for all models sold in Turkish market and delivering these through engaging presentations • Performing competitive and profitability analyses, market analyses and generating sales reports• Assessment of feasibility of new product releases through cash flow analysis• Developing marketing & business plans and annual/rolling marketing budgets• Liaison with market research companies to conduct primary research, specification of market requirements by analyzing complex customer information• Liaison with advertising agencies to conduct product catalogues• Taking part in brand communication campaign projects (advertising strategy, positioning, launch campaigns)
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Homologation Assistant Manager at Volkswagen PC and LCV
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2005 - 2010
Leading the homologation team.Getting National Type Approvals for light commercial vehicles, tractors, trucks and trailers from the Ministry of Industry and Trade.Getting Test Reports for approvals from Turkish Standarts Institute.Following the compliance of the passenger vehicles in respect of European Type Approvals.Preparing the required documents, drawings and assessing the necessary technical calculations for national type approvals.Following the compliance of the technical specifications of the approved vehicles with regard to periodically changing laws, regulations and directives. Preparing the technical descriptions which are requested for marketing activities. Furnishing the body-builder companies regarding the technical specifications of incomplete vehicles. Representing the company in ‘Product Homologation Conferences'.
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Bunker Trading Manager
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1995 - 2005
Worldwide trading of Marine Fuels and Lubricants, and operations. Handling enquiries. Collecting daily prices from main suppliers worldwide. Coordinating the loading and delivery of the products to the vessels. Chartering the barges or tankers for the deliveries in Turkey. Solving customer complaints and product quality problems. Customer visits within Turkey and abroad. Developing customer relationships. Following up the bunker market activities. Tracing product availibility and price policy of competitors. Benchmarking the specs of the fuels and lubricants in the market. Determining the payment terms with the customers and suppliers. Preparing monthly reports of sales, incoming and outgoing payment schedules. Representing the company in conferences.
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Education
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1991 - 1995
Istanbul Teknik Üniversitesi
Faculty of Mechanical Engineering -
2016 - 2016
Harvard Business School
CORe Credential of Readiness -
2017 - 2017
Copenhagen Business School
Introduction to Consumer Neuroscience and Neuromarketing -
2017 - 2017
Stanford University
Introduction to Mathematical Thinking -
1984 - 1991
Özel Bilgi Lisesi
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