Berit Lunke
Nordic Digital Manager at BMI Norge (Zanda Icopal)- Claim this Profile
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English Professional working proficiency
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Credentials
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Certified Marketer Level 1 (CM1) Credential
General AssemblyMay, 2021- Sep, 2024 -
Professional Diploma in Digital Marketing
Digital Marketing Institute OnlineApr, 2017- Sep, 2024 -
Introduction to Google Data Studio
Google Analytics AcademyMar, 2020- Sep, 2024 -
Questback Academy
Questback
Experience
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BMI Norge (Zanda Icopal)
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Norway
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Building Materials
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1 - 100 Employee
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Nordic Digital Manager
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Nov 2021 - Present
Driving the Nordic digital agenda to provide service and solutions to our customers
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Digital Marketing Manager
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Jan 2021 - Nov 2021
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Arvato Financial Solutions
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Germany
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Financial Services
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200 - 300 Employee
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Digital Marketing Manager - Web analysis and Social media manager
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Jan 2018 - Dec 2020
Responsible for the tracking and analysis of the complete online real estate for Arvato Financial Solutions (AFS), including online channels and different tools for AFS as part of the data-driven marketing approaches. Creating reports and make educated recommendations and advice on content, web, and campaign performance using Adobe Analytics as main reporting tool, together with LinkedIn campaign performance, AdWords and Marketo. Otherwise supporting activities in different digital channels.Other keywords: B2B, CRO, A/B testing, CRM, Analytics, Marketing Strategy, Marketing Automation, Project management, Social media, KPI, SEO
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Digital Marketing Professional
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Jan 2016 - Dec 2017
Digital marketing professional for the Norwegian office of Arvato Financial Solutions Nordics. Focusing on the digital strategy to spread our content. Responsible for the Norwegian digital strategy, event calendar, SEO strategy, Analytics, KPI reporting, paid campaigns, administering Norwegian website, digital platforms, social media, marketing automation and more. Working specifically with tools like Adobe Experience Manager, Adobe Analytics, Google Adwords, Marketo, Hootsuite.Collaborating internationally with Arvato colleagues in the Nordics and around Europe.
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Marketing Coordinator
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Jan 2014 - Jan 2016
Responsible for internal and external marketing of arvato Financial Solutions Norway. This includes: -Developing and updating Corporate webpages and intranet according to communication strategy.-Marketing activites - such as sponsorships, advertising, events, conferences-CRM-administrator (SuperOffice). -Sales reports-Sales support-Communications - such as newsletters, internal communication, communication strategy, graphics (InDesign, Photoshop, MS Office) -Responsible coordinator in Norway for rebranding process - from Gothia to arvato Bertelsmann (2014)-Digital Marketing-Content Marketing-Advertising strategy and cooperation with advertising bureau
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Norwegian Business School
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Norway
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Higher Education
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700 & Above Employee
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Program Coordinator
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Dec 2007 - Dec 2013
I coordinate customized programs for businesses and organizations. My main responsibility has been to assist participants and customers with a high degree of service. This includes conveying important information at the right time, organize assemblies and make sure these are executed perfectly. Other roles: Marketing manager for corporate departmentEditor - WebEditor - @BIAdministrator - CRM (Oracle)
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Department administrator/Consultant
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Jul 2005 - Dec 2007
-Responsible for updating and maintaining course portfolio-Budgeting and accounting responsibilities for departmental groups-Follow-up on academic research projects – i.e. budgets and reports-Half-year settling of accounts for academic staff
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Sense Communications
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Australia
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Public Relations and Communications Services
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1 - 100 Employee
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Consultant/CRM
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2004 - 2005
-Customer service -Consultant/CRM – responsible for customer relations and sales to existing customers -Customer service -Consultant/CRM – responsible for customer relations and sales to existing customers
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Shop assistant, assistant general manager
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Dec 1997 - Jan 2000
-Inventory control and placing orders -Budget control -Training co-workers -In-store campaigns -Inventory control and placing orders -Budget control -Training co-workers -In-store campaigns
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Education
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BI Norwegian Business School
Master of Management, Creating Value with Customer and Marketing Analytic -
BI Norwegian Business School
Master of Management, PR-ledelse og strategisk kommunikasjon, PR-management and strategic communication -
BI Norwegian Business School
Master of Management, Prosjektledelse, Project management -
Griffith University
Bachelor of Business, Marketing -
Lillehammer Videregående skole