Experience

Strands Hair Care

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Director Of Marketing

  • 2021 - Present



Atom&Matter

• Retail Luxury Goods and Jewelry

• Chief Marketing Officer

  • 2021 - 2021

  Atom&Matter is a demi-fine jewelry e-commerce startup founded by Bethany Mota, a digital pioneer, author, designer and entrepreneur.Atom&Matter is part of the Blazer Capital portfolio of brands. Atom&Matter is a demi-fine jewelry e-commerce startup founded by Bethany Mota, a digital pioneer, author, designer and entrepreneur.Atom&Matter is part of the Blazer Capital portfolio of brands.



Guthy|Renker

• United States
• Advertising Services
• 200 - 300 Employee

• Brand Manager

  • 2017 - 2021

  Brand Marketing Manager and acting Brand Lead for 5 consumer beauty brands during my tenure. Omni-channel distribution including DTC e-commerce, retail & e-tail, home shopping and social. Brand strategy, branding & rebranding, product development, go-to-market plans, partnerships & special projects. Led organic social media on multiple brands. Worked closely with brand founders, joint venture partners and talent.Biggest launch: JLo Beauty. Brand Marketing Manager and acting Brand Lead for 5 consumer beauty brands during my tenure. Omni-channel distribution including DTC e-commerce, retail & e-tail, home shopping and social. Brand strategy, branding & rebranding, product development, go-to-market plans, partnerships & special projects. Led organic social media on multiple brands. Worked closely with brand founders, joint venture partners and talent.Biggest launch: JLo Beauty.



Jurlique

• Australia
• Personal Care Product Manufacturing
• 200 - 300 Employee

• Marketing Consultant (Full-Time)

  • 2016 - 2017

  North America brand and channel marketing for natural skincare line. Product launch plans - tactics and execution, marketing campaigns, new customer acquisition, retail, partnerships, social media, events and brand strategy. Leveraged but also localized global strategy and creative. North America brand and channel marketing for natural skincare line. Product launch plans - tactics and execution, marketing campaigns, new customer acquisition, retail, partnerships, social media, events and brand strategy. Leveraged but also localized global strategy and creative.



TOPPIK Products

• United States
• Manufacturing
• 1 - 100 Employee

• Brand Marketing Manager

  • 2015 - 2016

  Global marketing for haircare brand with omni-channel distribution. Retail partners included Target, Sephora, Ulta, Amazon and more. Launched brand in Sephora EU and expanded presence at several key retailers, online and B&M. Created toolkit for domestic and international distributors and sell-in materials for expanding distribution. Developed digital marketing, education, in-store displays and tradeshow materials. Conducted sku rationalization to refocus company on better performing products. Global marketing for haircare brand with omni-channel distribution. Retail partners included Target, Sephora, Ulta, Amazon and more. Launched brand in Sephora EU and expanded presence at several key retailers, online and B&M. Created toolkit for domestic and international distributors and sell-in materials for expanding distribution. Developed digital marketing, education, in-store displays and tradeshow materials. Conducted sku rationalization to refocus company on better performing products.



R&R Partners

• United States
• Advertising Services
• 300 - 400 Employee

• Strategic Planner

  • 2011 - 2015

  Brand Strategist for Western Digital, one of the largest computer hard disk drive manufacturers in the world. Domestic and international, consumer and business-to-business. Research, find key insights and develop positioning and messaging strategy to meet business and communication goals for a range of products. Work closely with diverse team of clients, internal and external partners.Strategy projects also include rebranding and helping set strategic direction for 15 companies in a broad range of categories. Primary (qualitative and quantitative) and secondary research, situation analysis, brand development, positioning & messaging for the brand overall and by product and target audience, brand and product naming and strategic tactical planning.Positions:Strategic PlannerResearch ManagerAssociate Strategic Planner



Creed Strategic Imaging

• United States
• Design Services
• 1 - 100 Employee

• Account Manager

  • 2008 - 2011

  Responsible for developing and managing scope, sell-in, budgets, briefing creative team and coordinating with partners. Work closely with CEO/Creative Director. Projects included brand strategy and positioning, brand identity, new product launches, packaging, retail environment, point of sale, out of home, advertising, website development, email campaigns, collateral, and business development. Responsible for developing and managing scope, sell-in, budgets, briefing creative team and coordinating with partners. Work closely with CEO/Creative Director. Projects included brand strategy and positioning, brand identity, new product launches, packaging, retail environment, point of sale, out of home, advertising, website development, email campaigns, collateral, and business development.



DDB

• United States
• Advertising Services
• 700 & Above Employee

• Assistant Account Executive - Smashbox Cosmetics & New Business

  • 2007 - 2008

  Positions:Assistant Account Executive - Smashbox Cosmetics & New BusinessNew Business Account Coordinator Positions:Assistant Account Executive - Smashbox Cosmetics & New BusinessNew Business Account Coordinator



Boston University AdLab

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • 2007 - 2007

  The country's largest full-service, student-run ad agency The country's largest full-service, student-run ad agency



Phelps

• United States
• Advertising Services
• 1 - 100 Employee

• Account Management Intern

  • 2006 - 2006