Digital Marketing Manager - Head of Growth Turkey, Europe, MENA

• Sep 2021 - Present

- Being responsible for Digital Marketing strategy, budget, and operation of Turkey, Europe, and MENA on SEM, SEO, and Social Media. - Managing a marketing team of 15 people - Being responsible for Digital Marketing strategy, budget, and operation of Turkey, Europe, and MENA on SEM, SEO, and Social Media. - Managing a marketing team of 15 people

Digital Marketing Consultant

• Aug 2021 - Present

- Being responsible for Digital Marketing strategy and budget. - Being responsible for SEO, and paid channels; Google Ads, Social Media Ads (FB, IG, Twitter, Linkedin, Taboola) - Providing customer behavior insights through Google Tag Manager, Google Analytics, and Firebase by tracking customer journeys. - Providing insights about UX and UI. - Being responsible for Digital Marketing strategy and budget. - Being responsible for SEO, and paid channels; Google Ads, Social Media Ads (FB, IG, Twitter, Linkedin, Taboola) - Providing customer behavior insights through Google Tag Manager, Google Analytics, and Firebase by tracking customer journeys. - Providing insights about UX and UI.

CMO - Business Partner of BenzinLitre

• Jan 2018 - Jan 2023

(Technology Start-up & Digital Marketing Consultancy - making apps) - Managing Google Ads, SEO, Analytics, Tag Manager and Social Media ads. - Assisting the development of BenzinLitre which is BrainMinds’s first app. - Being responsible for Marketing Strategy, Digital Marketing. - Being responsible for Brand Partnership as well. (selling advertising models, making agreements w/companies.) - Creating and Managing Projects; being a bridge between IT & Lead Designer. (Making project plan, timeline, controlling project budget and giving UX design briefs) Show less

Digital Marketing & Project Management

• Jan 2020 - Aug 2021

- Being responsible for the standardization of internal systems and processes. - Assisting the development of new projects. - Being responsible for the effectiveness, efficiency, impact, and sustainability of all internal projects and processes. - Being responsible for the standardization of internal systems and processes. - Assisting the development of new projects. - Being responsible for the effectiveness, efficiency, impact, and sustainability of all internal projects and processes.

Digital Marketing

• Apr 2017 - Mar 2018

-AdWords account management and optimization of various brands. -Perform research and analysis on an ongoing basis on the effectiveness of digital marketing activities in meeting targeted KPI’s according to different clients. -Build design, follow up and measure digital marketing campaigns across different channels including mobile. -Managing Facebook, Instagram and mobile ad network campaigns. -Following up, analyzing and reporting daily performance (expertise on Google Analytics) -Being responsible for the affiliate and digital display marketing activities. -Retargeting & Facebook channel management and optimization. -Building strategic SEO campaign frameworks that tactically incorporate both owned and paid activity to achieve maximum reach, engagement and interaction. -Being good at the tools and analytics platforms – i.e. Google Analytics, Webmaster Console, Searchmetrics. -Conducting an analysis of our site and our competitors to find new link opportunities and monitor link quality. -Reporting regularly on SEO KPIs, including Ranking, Traffic, and CTR's across our various brands. Certificates Google AdWords Certificate(Search Ads, Display Ads, Shopping, Video Ads) Google Analytics Certificate Show less

HR Business Partner (Digital Marketing)

• Apr 2016 - Apr 2017

-Working closely with Digital Marketing department (Learning business to make right decision on recruitment processes - Google Analytics, Performance based marketing in theory - small accounts management in practice) (Certificate in Digital & Social Media Marketing Management ) -Responsible for the organization of Trendyol Talks as a development platform which is also seen as a kind of PR source. -Briefing creative unit in Digital Marketing to make the designs of HR (like career page) and posters of corporate communication. -Managing the events, motivational activities,and happy hours in the firm(working like corporate communication.) -Organizing social responsibility projects for Trendyol.com. -Responsible for University relations (activities, case studies, branding and PR in Universities) -Managing recruitment processes as screening applications, organizing interviews, phone interviews, and conducting interviews.(Marketing, Customer Service, Strategic Planning, and Business Departments) -Responsible for onboarding & exit processes. -Reporting the performance evaluation notes to the CEO. -Assisting some reports related to compensation and benefits. -Customer Service Project - aim to decrease turnover (scope: redesigning job description, buddy system, orientation process, and benefits and compensation, applying new training methods and schedule) Show less

HR Assistant Specialist

• Sep 2014 - Apr 2016

-Taking an active role in recruitment processes such as screening applications, organizing interviews, phone interviews, and conducting interviews. -Responsible for onboarding & exit processes -Assisting in Training & Development processes, organizing training, and preparing reports after training. -Preparing reports related to all HR processes. -Responsible for the payroll process. -Supporting engagement projects and motivational activities. -Assisting in performance management; optimization of the performance and development of team members through addressing employee relations, engagement, organizational effectiveness. Show less

HR Intern

• Aug 2013 - Sep 2013