Senior Marketing Manager, Marketplaces

• Nov 2022 - Present

Senior Marketing Manager

• Oct 2021 - Nov 2022

Serving as the amplification arm in Gopuff marketing programs for all non-alcohol category's by crafting unique experiences for brands and customers in/off app. Serving as the amplification arm in Gopuff marketing programs for all non-alcohol category's by crafting unique experiences for brands and customers in/off app.

Account Director

• Mar 2020 - Oct 2021

Account Director

• May 2018 - Jan 2020

-Understand market forces and translate user needs into action, ultimately creating sustainable businesses and innovative user experiences in go-to market campaigns for some of the largest brands on the web. -Strategize and collaborate with agency partners to increase brand performance in post launch optimizations by identifying and pursuing up-sell opportunities within the multi-channel plans for continuous innovative improvement. -Complex budget management of up to 28MM annually across digital, traditional, experiential and PR. -Ardent contributor on the New Business team from RFP's, strategy and creative approach, to successful pitch presentations growing the agency clientele. -Recruit, manage and lead the Internship Program that includes attending career fairs, vetting applicants, overseeing intern project and mentoring for future employment opportunities. Accounts: Keurig Dr. Pepper, T. Rowe Price, Century 21 Real Estate, Levi's Strauss, Sazerac, Under Armour, & Unreal Show less

Senior Account Manager

• May 2014 - Mar 2018

Account Executive

• Apr 2013 - May 2014

Citibank Retail Merchandising -Responsible for day-to-day client management on agency’s highest grossing account -Manage and facilitate interior and exterior signage for over 1,000+ Citibank branches in the US on a quarterly promo schedule, producing 100+ POP pieces per quarter -Work closely with strategic and creative teams to assure concepts are within brand and campaign guidelines -Prepare creative briefs, timelines and estimates within quarterly retainer budget -Review and proof all campaign materials and work with client-side production managers -Update weekly agency and client status reports and maintain billing Show less

Account Coordinator

• Feb 2012 - Apr 2013

-Day-to-day client activities, including responding to client phone calls, emails, production and creative deadlines, media placements, etc. for clients including: University of Louisville, Louisville Athletics, Masonic Homes of Kentucky, Zeon Chemicals, and Commonwealth Bank & Trust -Gather and assemble background information and analyses as needed by account executive in development of briefs, etc. -Provide input in planning stages as requested by account executives or production manager -Proofread copy, artwork, agency and printers’ proofs as requested; see that all work completes the standard agency approval process before being reviewed by clients or turned over to suppliers - Play a prominent role on the editorial board for the University of Louisville Alumni Magazine Show less

Project Manager

• Jun 2011 - Feb 2012

-Develop project strategies -Supervise project implementations -Responsible for daily supervision of project personnel -Develop project strategies -Supervise project implementations -Responsible for daily supervision of project personnel

Coach

• Aug 2007 - May 2011

-Taught proper skill techniques and teamwork concepts to over 100 participants -Designed and implemented drills -Responsible for the safety and accommodations of all participants, ages 10-18 -Taught basic lacrosse skills and teamwork concepts to over 400 kids during 8 camps -Taught proper skill techniques and teamwork concepts to over 100 participants -Designed and implemented drills -Responsible for the safety and accommodations of all participants, ages 10-18 -Taught basic lacrosse skills and teamwork concepts to over 400 kids during 8 camps

Marketing

• Apr 2010 - Sep 2010

-Spot Marketing for Bacardi products -Engaged with business to customer on behalf of Bacardi -Spot Marketing for Bacardi products -Engaged with business to customer on behalf of Bacardi

Intern Account Executive

• Jun 2010 - Aug 2010

-Assisted with KFC Yum account in association with media outlets and publications -Developed and redesigned numerous direct mailings for Humana and KFC (bilingual campaigns) -Served as a liaison between Yum Brand and their employers -Assisted with KFC Yum account in association with media outlets and publications -Developed and redesigned numerous direct mailings for Humana and KFC (bilingual campaigns) -Served as a liaison between Yum Brand and their employers