Digital Innovation Manager

• Mar 2023 - Present

The Sorbent Paper Co. is the home of iconic Australian flagship brands Sorbent, Handee and Deeko. • Started the digital transformation process by conducting a digital maturity assessment, to guide the organization from a reactive to a more proactive, digitally-driven approach. • Brought design capabilities in-house by managing a team of 2 junior designers and establishing an in-house photo studio, leading to a 30% reduction in design costs and increased control over creative output. • Spearheaded the development and implementation of Sorbent's digital strategy, by delivering 2 websites with eCommerce functionality for flagship brands Sorbent and Handee • As a Sustainability Ambassador, ensured adherence to sustainability messaging and compliance with relevant legal, environmental, and regulatory standards across digital initiatives. Show less

Senior Digital Marketing Specialist

• Oct 2022 - Mar 2023

Mustard Creative is a fully integrated creative agency that creates, builds, and powers brands from an audience-first, research-first perspective.Key industries; automotive, campers & caravans, car rental, health supplements, mining• Lead ideation and execution of digital strategies for key clients • Developed digital strategy for new store openings, leading to a 50% increase in efficiency of media spend for 'The Reject Shop'.• Managed a multi-brand digital strategy for the Hertz Group across Australia and New Zealand, ensuring consistent brand messaging and efficient digital platform management, creating 5 separate creative executions for social media.• Utilized consumer-led digital thinking to identify opportunities across digital channels, resulting in streamlined CRM usage, efficient data entry points, and enhanced eCommerce experiences for various clients. Show less

Digital Marketing Specialist

• Aug 2021 - Sep 2022

Social Advertising Specialist

• Jun 2020 - Aug 2021

PHD Media (part of Omnicom Media Group), a global communications planning and media buying agency network that delivers smart strategic thinking and creative innovation for the world's leading brands.Key industries; airlines, automotive, entertainment, financial services, healthcare, photography, software, tourism, videogames• Launched a fully integrated membership conversion campaign for Rabobank, driving a membership increase 80% over the target and achieving a CTR 300% higher than client benchmark through actionable data-led insights.• Increased app preference for a financial banking app by 35% through the development and execution of a digital-only, mobile first campaign.• Mentored and managed 2 direct reports, ensuring their personal development and performance growth. Show less

Social Executive

• May 2019 - Jun 2020

Creative Strategist & Digital Marketeer

• Jan 2011 - May 2019

As a Creative Strategist and Digital Marketer, I managed creative strategy and digital marketing for mainly creative clients with a strong focus on commercial partnerships and brand management. • Designed a streaming radio-studio for record store Mary Go Wild in cooperation with Red Bull and Pioneer DJ, resulting in a 20-25% increase in offline store traffic through the development of creative online-offline activation strategies. • Led the visual rebranding of Deephouseamsterdam.com, an online music curation platform, leading to an average of 24 million page hits per year. Show less

Technical Expert & Mentor

• Apr 2017 - Jun 2018

Apple Inc. is an American multinational technology company, primarily know for its innovative consumer technology products• Supported senior leadership in managing a high-volume customer service environment with 500+ customer appointments per day, ensuring seamless customer experience and efficient problem resolution.• Mentored 18 new employees in 3 official on-boarding programs in line with Apple’s international internal education guidelines, bolstering the knowledge base and skills of the workforce. Show less

Technical Specialist

• Sep 2013 - Apr 2017

Specialist

• Jan 2012 - Sep 2013