Experience

Podia

• United States
• E-Learning Providers
• 1 - 100 Employee

• VP of Marketing

  • Jan 2023 - 1 year

• Director of Growth Marketing

  • Jul 2021 - Jan 2023



ActiveCampaign

• United States
• Software Development
• 100 - 200 Employee

• Director, Growth Marketing

  • Feb 2021 - Jul 2021

  At ActiveCampaign, I gradually came to lead different functions. I started in content marketing, but after building a content team also led (at various points) social media, community, site, multimedia, customer marketing, SEO, email automation, and in-product templates. A few highlights: I launched an automation templates marketplace (227% YoY growth) and scaled organic traffic to the ActiveCampaign blog, increasing it over 2400%. I also worked on trial --> paid conversion (improving… Show more At ActiveCampaign, I gradually came to lead different functions. I started in content marketing, but after building a content team also led (at various points) social media, community, site, multimedia, customer marketing, SEO, email automation, and in-product templates. A few highlights: I launched an automation templates marketplace (227% YoY growth) and scaled organic traffic to the ActiveCampaign blog, increasing it over 2400%. I also worked on trial --> paid conversion (improving email metrics by 50+%) and led our first website redesign – a project that 2x'ed conversion rates on key pages (one crucial page saw a 770% increase in conversion rate).

• Director, Content Marketing

  • Feb 2020 - Feb 2021

• Content Marketing Manager

  • Sep 2018 - Feb 2020

  Greater Chicago Area

• Content Marketing Specialist

  • Dec 2017 - Aug 2018

  Greater Chicago Area



Routine Excellence

• Founder

  • Mar 2016 - Mar 2019

  I founded Routine Excellence to help busy people use psychology to get fit without willpower. The website was instantly popular, attracting 100,000 visitors with the first article. • Used 3 high-quality guides to attract 200,000 unique website visitors in the first month • Created several articles with top 5 search rankings for high-value keywords, including "first day at the gym" • Published on The Huffington Post, Mind Body Green, Lifehack, and Develop Good… Show more I founded Routine Excellence to help busy people use psychology to get fit without willpower. The website was instantly popular, attracting 100,000 visitors with the first article. • Used 3 high-quality guides to attract 200,000 unique website visitors in the first month • Created several articles with top 5 search rankings for high-value keywords, including "first day at the gym" • Published on The Huffington Post, Mind Body Green, Lifehack, and Develop Good Habits • Established relationships with subscribers through email, leading to a 30-50% email open rate • Successfully promoted content on Reddit, reaching the top of /r/fitness 3 times for 10,000+ cumulative upvotes • Created several viral articles, including one hosted on the site and shared 1,100 times and another shared over 20,000 times on Develop Good Habits Show less



CG Life

• United States
• Advertising Services
• 1 - 100 Employee

• Content Strategist

  • Jun 2017 - Dec 2017

  Chicago, Illinois • Increased service and contact page traffic by up to 187% using SEO strategy for niche science content • Implemented writing, keyword research, and SEO workflow resulting in 180% efficiency • Incorporated social media, email, SEO, PR, and paid search into integrated, end-to-end content strategies for clients • Generated new business meetings within two weeks of implementing agency's first marketing automation workflow

• Content Specialist

  • Dec 2015 - Jun 2017

  Chicago, IL As a content specialist, I craft marketing content for B2B life science companies. This includes search engine optimization, content audits, and content strategy. • Examined existing content of a Fortune 500 company in a content audit and strategy report, recommending a content production and distribution approach focused on PR and SEO • Worked on an SEO project for 2000+ product pages projected to increase sales by $30mm • Wrote and contributed to content that appeared in… Show more As a content specialist, I craft marketing content for B2B life science companies. This includes search engine optimization, content audits, and content strategy. • Examined existing content of a Fortune 500 company in a content audit and strategy report, recommending a content production and distribution approach focused on PR and SEO • Worked on an SEO project for 2000+ product pages projected to increase sales by $30mm • Wrote and contributed to content that appeared in Scientific American, GEN, Laboratory News, and Contract Pharma

• Marketing Intern

  • Nov 2015 - Dec 2015



Freelance

• Freelance Content Marketer

  • Oct 2015 - Oct 2017

  • Revamped Ulty Results social media presence, increasing followers from 4,000 to 10,000, reach by more than 1000%, and shares by 15 times • Established a Facebook and Twitter presence for Gracia Inc., curating content to promote thought leadership and sales • Developed weekly email newsletter for customers and provided recommendations for automated email campaigns



Ultiworld

• United States
• Spectator Sports
• 1 - 100 Employee

• Video Analyst

  • May 2014 - Feb 2016

  • Wrote the most-read analysis article of 2016, generating over 800 social shares • Created three articles named to yearly "best of" lists, generating 1000s of social engagements • Generated lively article discussion through comments, with individual posts receiving 50+ comments



iOme Challenge

• Civic and Social Organizations
• 1 - 100 Employee

• Public Relations Intern

  • Jun 2015 - Sep 2015

  • Increased social media reach and engagement by 300% using a video journalism campaign that highlighted user stories • Contacted news outlets/blogs, successfully partnering with financial bloggers to increase media coverage of iOme



TopScore

• United States
• Spectator Sports
• 1 - 100 Employee

• Sales Intern

  • Jun 2015 - Sep 2015

  • Prospected international/domestic sports organizations using PipelineDeals and Yesware to bring SaaS product to new sports • Successfully pitched SaaS product to local and regional sports organizations in field hockey, ultimate frisbee, and traithlon



Grinnell College

• United States
• Higher Education
• 700 & Above Employee

• Personality and Problem Solving Researcher

  • May 2013 - May 2015

  • Conducted original research examining the thought processes people use when facing unique problems, finding intuitive problem solving superior to purely academic problem solving • Completed groundbreaking research on how members of varied cultural groups respond differently to similar situations and stimuli • Examined literature on shopper marketing and advertising with the goal of producing two senior papers reviewing the fields

• Coach

  • May 2013 - May 2015

  • Organized two 600+ person weekend tournaments, managing field contracts, merchandising, food, lodging, and tournament play • Developed and managed annual budgets >$50000 • Determined day-to-day and season schedules, oversaw recruitment, and designed practices and strength/conditioning programs leading to a top 20 Division III national ranking



The Purple Crayon Center for Learning and Social Innovation

• Intern

  • Jun 2011 - Sep 2011

  • Scheduled newspaper and media announcements with particular emphasis on teenage events, such as Open Mic Nights, to provide alternative youth activities



DeLevie Group Research

• Market Research Intern

  • May 2011 - Jul 2011

  • Participated in four focus groups of 8-11 year olds to fine tune plot and character development for Nickelodeon • Drafted a content and targeting strategy report for Nickelodeon that recommended an increase in physical humor and targeting of younger children • Organized additional focus groups and written report templates for Nickelodeon shows to test concept quality