Head Of Digital Marketing

• May 2022 - Present

Content and Social Media Manager

• Apr 2016 - May 2022

Social Media & Content Manager for an award-winning creative agency based in Surrey, leading the strategy and execution of organic and paid social media for a diverse portfolio of B2B and B2C brands. Key clients and achievements include:• Managing lead generation and customer acquisition for Reed Exhibitions across their portfolio of global events. Working with an annual media budget of £250k+, highlights include increasing event registrations by 188% while reducing the cost per acquisition by 50%• Leading the University of Surrey’s student acquisition campaigns across paid social, with a focus on their core courses. Managing a yearly global budget in excess of £400k, standout results include driving an increase in attendees to their open days of 70% year-on-year.• Ran a series of sold-out social media masterclasses, as well as hosting webinars and recording a paid social podcast that broke into Apple’s Top 20 marketing podcasts in the UK.• As preferred social media partner for Top-50 FMCG company Henkel, worked on organic and paid social across their stable of brands. Highlights include the development and execution of a new organic and paid social strategy for Right Guard, which saw engagement rates increase by 25%, and the total number of engagements grow 80% year-on-year.• Working with professional haircare brand Schwarzkopf Professional to deliver paid social campaigns, including a highly successful campaign to recruit new UK salons which yielded a 25% conversion rate and 500 new business leads in just three weeks, while also advising on their organic strategy.• Developed organic social strategies and led paid social activity across the likes of Facebook, Instagram, YouTube and LinkedIn for a varied range of brands, covering everything from home improvement and health & fitness, through to B2B campaigns for tech start-ups and food distributors. Show less

Social Media Manager

• Apr 2014 - Mar 2016

Social Media Manager for one of the UK’s leading luxury hotel groups. Responsible for the social media strategy, content output and day to day management of 11 brands. Key achievements include: • Increased social referral through to brand website by 50% while organically growing the brand’s following by 25% • Delivered the company’s most successful social campaign to date, generating an organic reach of 7.5 million people for their partnership with London Fashion Week, while also leading the social activity for partnerships with the BFI London Film Festival and London Jazz Festival • Won Best Use of Social Media in Marketing at the Hotel Marketing Awards for Manchester Pride campaign. • Devised and implemented the first social strategy for the group’s 11 brands and 70 social channels, while overseeing the launch of five new food & beverage brands. • Implemented a brand advocacy and blogger outreach programme, engaging with influencers and ambassadors to increase and amplify the brand’s social presence. • Managed a remote team of ‘Social Media Champions’, as well as hosting workshops to promote social media best practice, roll out brand guidelines and onboard new team members. Show less

Social Media, Marketing and PR Executive

• Feb 2013 - Apr 2014

Social Media, Marketing and PR executive for the UK’s largest privately owned letting agency, responsible for the co-ordination and execution of projects in all areas of Social Media and Marketing in line with the Leaders group marketing strategy. Key achievements included: • Led the implementation of a new social media strategy for the group • Responsible for developing creative engagement strategies, whilst handling the day to day management of 10 brands across Facebook, Twitter, LinkedIn and YouTube • Led the group’s email marketing output, creating newsletters and mailshots and maintaining email lists. • Wrote and placed weekly market updates and property editorials in national and local press, as well as providing general PR support wherever necessary. • Supported the department’s design function, creating brochures and point of sale materials using software such as Adobe Photoshop and InDesign. Show less

Retail Store Manager

• Sep 2006 - Feb 2013

Store Manager at the Wimbledon branch of OFFICE with a £1.5m turnover per year, overseeing 20 permanent members of staff. Progressed from the position of supervisor to store manager in just 10 months. Prior to this worked for OFFICE from 2006 while at University. • Consistently exceeded targets, increasing the weekly turnover of one of the UK’s leading fashion retailers. • Raised the store’s average mystery shop score to 96% through a combination of regular training, encouragement and commitment to the role. • Demonstrated the ability to anticipate and react to new trends via commercial awareness and analysis, creating an ongoing picture of how the store was performing while identifying potential areas for growth. • Relaying this information back to the buying and merchandising teams to inform strategic business decisions. • Responsible for in store visual merchandising and ensuring the shop was presented and performing to its maximum potential. Show less

Freelance Writer

• Jun 2009 - Jul 2009

Performed a combination of journalistic, production and administrative roles for NME, the UK’s leading music magazine, and the world’s largest music site, NME.com. Also acted as radio production assistant and talent liaison for NME radio. • Sourced, wrote and edited content for the print publication and for consumption by the website’s 7 million monthly users. • Assisted the production of a number of live music recordings for NME radio while adhering to the time constraints and pressures imposed by radio broadcasting. Ensured the needs of the artists and management were met in an efficient, professional manner. • Demonstrated the ability to react in a timely fashion to any breaking stories in a rolling news environment, and as such was heavily involved with the production of a Michael Jackson tribute issue. Show less

Freelance

• Jun 2008 - Aug 2008

Led a team of seven freelance journalists recruited by worldwide publishing group Haymarket Media to create and successfully pitch a new editorial platform to Sky Sports with the aim of increasing female participation in sport and fitness. • Provided excellent leadership and clear guidance to the team while also liaising with Haymarket Media management, culminating in a successful 90 minute presentation to executives from BSkyB, where the team saw off competition from a rival pitch. • Diligently wrote and researched the winning pitch, creating the accompanying Keynote presentation and assigning the appropriate roles enabling the team to successfully identify and exploit a niche in the fitness market. • Demonstrated a high level of attention to detail and a natural creative flair – as well as proficiency with a variety of software such as InDesign and Photoshop – when overseeing and assisting the production of high quality materials for the pitch such as magazine layouts, social media pages and other promotional items. • On the back of this success assisted Haymarket on another new magazine pitch as well as the launch of two other publications, Spikes and SONY Show less

Print Production Assistant

• Apr 2005 - Aug 2006

Print production assistant responsible for the print room at one of the UK’s leading providers of used car marketing services, producing high quality showroom material for manufacturers such as Jaguar and Renault. • Liaised with the customer care team to build and develop relationships with the clients. Worked with design and image teams to ensure printed materials met the client’s specifications, perfecting an excellent level of quality control and strong eye for detail. • Supervised the installation of several large pieces of equipment, while also achieving certification from Xerox to carry out basic maintenance on large-scale printers. • Ad hoc duties included running the company post room and ensuring the print room’s inventory remained fully stocked. Show less

Freelance

• Apr 2002 - May 2002

Performed a combination of journalistic, production and administrative roles for a varied range of publications. Performed a combination of journalistic, production and administrative roles for a varied range of publications.