Benson Odhiambo Mbogo

Communications and Marketing Lead at Pezesha
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Contact Information
Location
Nairobi, Kenya, KE
Languages
  • French Elementary proficiency
  • English Professional working proficiency

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Elphas Saizi

Benson is a self driven and passionate guy. He has the interests of the people at heart and is always at the forefront of helping the young people achieve their goals. I highly recommend him💯

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Credentials

  • Serving Customers Using Social Media
    LinkedIn
    Jun, 2022
    - Sep, 2024
  • Social Media Listening and Monitoring
    HubSpot Academy
    Jun, 2022
    - Sep, 2024
  • Integrated Marketing Communications Strategies
    LinkedIn
    May, 2022
    - Sep, 2024
  • Google Analytics 4 (GA4) Essential Training
    LinkedIn
    Jan, 2022
    - Sep, 2024
  • Certificate in Digital Journalism
    Reuters
    Jun, 2021
    - Sep, 2024
  • Writing a Press Release
    LinkedIn
    May, 2021
    - Sep, 2024
  • Communicating In the Language of Leadership
    LinkedIn
    Mar, 2020
    - Sep, 2024
  • Content Marketing: Social Media
    LinkedIn
    Mar, 2020
    - Sep, 2024
  • Fighting Gender Bias at Work
    LinkedIn
    Mar, 2020
    - Sep, 2024
  • Impromptu Speaking
    LinkedIn
    Mar, 2020
    - Sep, 2024
  • Inclusive Leadership
    LinkedIn
    Mar, 2020
    - Sep, 2024
  • Research Ethics
    The Global Health Network
    Feb, 2020
    - Sep, 2024
  • Human Health and Climate change
    United Nations Institute for Training and Research (UNITAR)
    Nov, 2018
    - Sep, 2024
  • Human rights
    Amnesty International
    Nov, 2018
    - Sep, 2024
  • UN Security Council Resolutions on the Women, Peace, and Security Agenda
    UN Women
    Nov, 2018
    - Sep, 2024
  • Children and climate change
    United Nations Institute for Training and Research (UNITAR)
    Aug, 2018
    - Sep, 2024

Experience

    • Kenya
    • Financial Services
    • 1 - 100 Employee
    • Communications and Marketing Lead
      • Jan 2022 - Present

      • Develop and push company social media strategy on a day to day basis across all countries of operation (Kenya, Uganda and Ghana) by working closely with department leads, credit officers and the CEO. Platforms includes Facebook, Instagram, Twitter and LinkedIn• Manage USD 100,000 of Google Ads grant to boost Pezesha's digital growth strategy• Regularly present Pezesha’s Digital Ads performance data and analytics• Conducted Market research and analysis work as assigned by the CEO and departmental leads• Lead Pezesha events, partner conferences, expos and exhibition to strategically position and sell the company’s brand as the leading SME embedded financing partner in Sub-Saharan Africa• Generate partnership and customer leads by attending SME focused events and invoking conversations with potential lead across various sectors and value-chains• Manage all Pezesha external communication and public relations needs and worked with strategic growth partners to sell the company’s brand• Launch and market new partnerships on a frequent basis across various media outlets by working closely with industry specific blogs and media outlets. Some of the Partnerships include payment aggregators and gateways, online marketplaces, Automobile marketplace and FMCG distributors among others• Document customer stories and impact on a continuous basis through videos, blogs and news articles.• Conduct field visits for credit appraisal, customer interviews and financial education sessions to Pezesha’s SMEs• Provide customer support for Pezesha customers on email, call, chat and social media by investigating and handling customer issues and escalations and ensuring a seamless customer journey

    • Communications and Marketing Intern
      • Sep 2021 - Dec 2021

      • Documented customer testimonials and posting SMEs related content on social media.• Promoted company brand to SMEs in Kenya, Uganda and Ghana as target audience.• Write blog posts • Designed posters for marketing use

    • Kenya
    • Financial Services
    • Marketing and Financial Education Lead
      • Jan 2022 - Present

      Develop financial education content for university students and SMEsOrganize training sessions with students and SMEsDevelop strategic partnerships for financial educationConduct market research and analysis Develop financial education content for university students and SMEsOrganize training sessions with students and SMEsDevelop strategic partnerships for financial educationConduct market research and analysis

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Student Consultant JKUAT
      • May 2021 - Dec 2021

      Analyzed HeForShe club projects and gave recommendations and suggestions to the executive for execution.Acted as liaison between club alumni and club officials.Advised the club officials on operational and administration matters.

    • President
      • Jan 2020 - Apr 2021

      Created a network of HeforShe campus activists.Organized HeForShe events to raise awareness of gender equality among students, faculty members and university administration.Organized outreach campaigns to foster interest in STEM courses among high school female students.

    • Kenya
    • Education Management
    • Social Media and Events Manager
      • Mar 2021 - Dec 2021

      • Coordinated Pezetu ambassadors, guests and participants before, during and after Pezetu events.• Developed social media content and calendar and monitored 30-day content publishing on Instagram, Facebook and LinkedIn• Moderated monthly Pezetu events • Conducted interviews with Pezetu partners and sponsors

    • Student Ambassador
      • Jan 2021 - Mar 2021

      Fostering relationships between university students and the Pezetu community.Building trust between student entrepreneurs and the Pezetu community by organizing engagement activities to showcase ideas.Link exceptional student startups with funding opportunities, training, and mentorship to grow their businesses.

    • President
      • Jan 2020 - Dec 2021

      NGO enabling university students to explore the myriad of public speaking skills and techniques in improving their credibility, capability, and competency as confident communicators. NGO enabling university students to explore the myriad of public speaking skills and techniques in improving their credibility, capability, and competency as confident communicators.

    • Kenya
    • Consumer Services
    • 1 - 100 Employee
    • Voice Over Artist & Emcee
      • Jun 2021 - Aug 2021

      • Recorded voice-overs for marketing and promotional purposes• Moderated events for launching and promoting new products into the Kenyan market • Recorded voice-overs for marketing and promotional purposes• Moderated events for launching and promoting new products into the Kenyan market

    • Head of Clubs and Societies
      • Jan 2020 - Aug 2021

      Acted as liaison between university clubs and the University administrationMentor new clubs and ensure continuity by providing networking opportunities with relevant industries.

    • Laboratory Assistant
      • Mar 2021 - Apr 2021

      Prepared samples for testing and analysis in the biotechnology laboratoryConducted laboratory tests, analyzed results, and documented findings.Assisted postgraduate researchers with collecting and analyzing samples for their projects.

    • Retail Store Manager
      • Jan 2017 - Jan 2019

      Managed the day-to-day operations of the cyber café.Oversaw accuracy of records associated with cash, receipts, inventories and employee attendance and reported to the store manager. Managed the day-to-day operations of the cyber café.Oversaw accuracy of records associated with cash, receipts, inventories and employee attendance and reported to the store manager.

Education

  • Jomo Kenyatta University of Agriculture and Technology
    Medical Microbiology, Virology
    2015 - 2021
  • Mbita High school
    Certificate, High School/Secondary Diplomas and Certificates
    2010 - 2014

Community

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