Directeur de campus

• Sep 2022 - Present

Lancement du campus lillois du Bootcamp Numérique Google https://www.oreegami.com/le-bootcamp-numerique/ Révéler les talents pour promouvoir l'égalité des chances. Nous pensons que la pluralité des parcours et des profils est une opportunité pour les entreprises, et jusqu'à présent notre expérience nous donne raison. Oreegami a été créé en 2018 par des experts du Marketing Digital habitués à recruter des profils dans différentes disciplines du secteur et animés par la même passion pour la transmission du savoir et l'épanouissement des individus. Show less

Media, Data & Innovation Advisor

• Jan 2010 - Present

Supporting advertisers, advertising networks and start-ups in product construction, marketing of Digital Media and Data offers, as well as Digital Transformation. For more information: benoit@ad-chemist.com Supporting advertisers, advertising networks and start-ups in product construction, marketing of Digital Media and Data offers, as well as Digital Transformation. For more information: benoit@ad-chemist.com

Global Head of Media Strategy

• Sep 2021 - Jan 2022

- Prospective marché Media et Innovation - Définition de smart business models pour cofinancer les investissements Data, optimisation de la monétisation des services et assets du pôle Data - Anticipation des évolutions métiers et accompagnements dans la mise en place de la stratégie de disruption du secteur de la communication / des Médias. - Prospective marché Media et Innovation - Définition de smart business models pour cofinancer les investissements Data, optimisation de la monétisation des services et assets du pôle Data - Anticipation des évolutions métiers et accompagnements dans la mise en place de la stratégie de disruption du secteur de la communication / des Médias.

Chief Operating Officer

• Sep 2020 - Jun 2021

Convergence is Omnicom Media Group's outdoor advertising and location-based marketing agency in France. In charge of the activity. Convergence is Omnicom Media Group's outdoor advertising and location-based marketing agency in France. In charge of the activity.

Chief Marketing and Innovation Officer WNP Senior Partner & WNR Co-Founder

• Jan 2019 - Nov 2019

- Co-founder of What's Next Retail - The retail and location-based marketing agency - Marketing of the offer and the product - Co-management of the media strategy team - Strategic partnerships - AdTech / Data Visualization developments - Online / Offline / InStore / Business media effectiveness measurement - Co-founder of What's Next Retail - The retail and location-based marketing agency - Marketing of the offer and the product - Co-management of the media strategy team - Strategic partnerships - AdTech / Data Visualization developments - Online / Offline / InStore / Business media effectiveness measurement

Professor - Mobile Expertise / Programmatic Strategy M2 MEDIA

• 2016 - Sep 2019

Associate VP Business Development & Media

• Feb 2018 - Nov 2018

- In charge of the effectiveness measurement and strategy of the Omnichannel Audience Platform, now OKube - In charge of business development and media strategy OKube is a trusted third party that offers retailers, brands and media agencies omnichannel effectiveness measurement solutions in SAAS mode, in particular via OAP, our Multitouch / Cross Device / Cross Media attribution platform, which enables the effectiveness of marketing investments to be measured On and Off, online and in shop. We measure the performance of your multi-local campaigns not only on Media KPIs but also on Business KPIs: What is the turnover generated by each lever and/or media actor activated on each of your POS? Don't just measure visits, measure the turnover generated! More information on: https://okube-attribution.com/ Show less

Chief Marketing & Sales Officer

• Sep 2016 - Jan 2018

- In charge of the activity (40 people): marketing strategy and development, technical/editorial relations, management of SDK projects, BO interfaces, FO - Evangelisation of AdMoove's offer and know-how to agencies and advertisers - Market foresight: monitoring market developments and sourcing geomarketing / data technologies AdMoove is a brand of the AdUX group, present in 13 countries. More information on www.adux.com - In charge of the activity (40 people): marketing strategy and development, technical/editorial relations, management of SDK projects, BO interfaces, FO - Evangelisation of AdMoove's offer and know-how to agencies and advertisers - Market foresight: monitoring market developments and sourcing geomarketing / data technologies AdMoove is a brand of the AdUX group, present in 13 countries. More information on www.adux.com

Head of Product

• Jan 2016 - Aug 2016

- In charge of business development - Evangelising AMNET's offer and know-how within the Dentsu group- Market foresight: monitoring market developments and sourcing innovative technologies- Develop new offers corresponding to advertisers' needs

Mobile Consultant

• Aug 2014 - Dec 2015

-Developing Mobile Strategies (smartphone / tablet) for Vizeum, psLIVE, LesMobilizers, Connect Factory clients.-Integrate Mobile tailormade devices making 360° ecosystems for more relevancy and efficiency in Digital campaigns• Portefolio: Japan Tourism Office, Nintendo, Panasonic, Total, Reckitt Benckiser, BMW Group, Korean Air, Picard, Distriborg, Tommy Hilfiger, Burberry, Boursorama, Starbucks, Groupama, AB inBEV

Digital Account Executive

• Sep 2013 - Aug 2014

- Brief analysis, brand-needs study.- Develop strategic plurimedia recommendation.- Management and monitoring of digital project.• Portfolio: Panasonic, Korean Air, Nintendo, Puy du fou

Account Manager

• Nov 2011 - Aug 2013

- Advise and accompany clients in their OOH and DOOH strategy.- Develop strategic OOH and DOOH recommendation.- Briefing media owners and buying OOH and DOOH devices for local clients:• Groupe Casino (Retailer), SFR (Telecom Provider), BKSA - Grimbergen (Brewer), Groupe Pernod Ricard - Lillet (Distilled beverages), CIRFA (French government - Ground forces)Focus on DOOH.

Business Development Manager

• Jan 2010 - Oct 2011

- Prospecting and Analysing markets. - Business Development and team coordinator. - Prospecting and Analysing markets. - Business Development and team coordinator.

Communication and Business Development

• Dec 2007 - Nov 2009

- Managing communication & development. - Company specialized in the buying and selling of second-hand electronic products (Shops and Internet). - Managing communication & development. - Company specialized in the buying and selling of second-hand electronic products (Shops and Internet).

Quality and Localization Manager

• Feb 2007 - Nov 2007

- Testing and Localization, Quality Control - Quality control and team leader of the French team on various MGS (Microsoft Game Studio) projects : Mass Effect, Project Gotham Racing 4 Video game localization. - Testing and Localization, Quality Control - Quality control and team leader of the French team on various MGS (Microsoft Game Studio) projects : Mass Effect, Project Gotham Racing 4 Video game localization.

Deputy Director

• 2004 - 2006

- Management of Customer Service. - Management estimates for professional clients. - Bulk buyer electronic products (wholesalers and manufacturers). - Management of Customer Service. - Management estimates for professional clients. - Bulk buyer electronic products (wholesalers and manufacturers).

Technical Sales - Major Account

• 2000 - 2003

- Competitive Intelligence - Market Analysis - Hotline consulting. - Member save, beta-tester Hard/Software. http://www.aol.fr - Competitive Intelligence - Market Analysis - Hotline consulting. - Member save, beta-tester Hard/Software. http://www.aol.fr

Supervisor - Manager

• 1997 - 2000

- Promoted Manager. - Staffing, Recruiting and Training. - Stock Management, Bookkeeping, Hygiene (HACCP), Quality Control. http//www.dominos.fr - Promoted Manager. - Staffing, Recruiting and Training. - Stock Management, Bookkeeping, Hygiene (HACCP), Quality Control. http//www.dominos.fr