Benoit Milliat

CEO at RECAP
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Contact Information
us****@****om
(386) 825-5501
Location
FR
Languages
  • English Professional working proficiency
  • German Elementary proficiency

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Augustin Vial

Benoit est un excellent professionnel, à la fois creatif et sérieux, alliant de fortes competences en marketing et en commercial. C est aussi un team player avec qui il fait bon travailler

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Credentials

  • Fondamentaux du marketing numerique
    Google
    Nov, 2020
    - Nov, 2024

Experience

  • Récap
    • France
    • Technology, Information and Internet
    • 1 - 100 Employee
    • CEO
      • Sep 2022 - Present

      RECAP est la première application qui permet de tracer, mesurer et certifier la culture prévention en entreprise. Réduisons les accidents du travail pour diminuer les coûts liés l'absentéisme. Participez à notre levée de fonds et bénéficiez des conditions "early adopters" sur https://recap.ib.exchange/ Participez à notre levée de fonds sur https://recap.ib.exchange/ RECAP est la première application qui permet de tracer, mesurer et certifier la culture prévention en entreprise. Réduisons les accidents du travail pour diminuer les coûts liés l'absentéisme. Participez à notre levée de fonds et bénéficiez des conditions "early adopters" sur https://recap.ib.exchange/ Participez à notre levée de fonds sur https://recap.ib.exchange/

  • AMOS - Sport Business School
    • France
    • Higher Education
    • 100 - 200 Employee
    • Intervenant chez AMOS Sport Business School
      • Feb 2023 - Present

      Intervenant en Master 1 : Management opérationnel et leadership. - Évoluer dans son rôle de manager - Adopter les bonnes pratiques du manager - Utiliser les outils du manager coach Intervenant en Master 1 : Management opérationnel et leadership. - Évoluer dans son rôle de manager - Adopter les bonnes pratiques du manager - Utiliser les outils du manager coach

  • Team for the Planet
    • France
    • Non-profit Organizations
    • 700 & Above Employee
    • Actionnaire
      • Oct 2022 - Present

      Société à but non lucratif qui déploie 100 innovations majeures pour lutter à l’échelle mondiale contre le dérèglement climatique. Tout repose sur l’intelligence collective et la participation de milliers de citoyens comme vous et moi (devenir associé prend 2 minutes directement en ligne) Société à but non lucratif qui déploie 100 innovations majeures pour lutter à l’échelle mondiale contre le dérèglement climatique. Tout repose sur l’intelligence collective et la participation de milliers de citoyens comme vous et moi (devenir associé prend 2 minutes directement en ligne)

  • Soan
    • France
    • Financial Services
    • 1 - 100 Employee
    • Head Of Sales
      • Jul 2021 - May 2022

      Define and drive the sales strategy / FinTech SaaS Select personas and build up the business approach Define, recruit and coach the sales team : 12 SDR, 6 Business Developper Creation of the internal Sales Academy to ramp up the team and process (Sales ops) Manage the Customer Success department (2 people) Lead generation, inbound marketing recommandation with the CMO Product development with the CTO Tracking KPIs, reporting and analyzing performances in the CRM (Hubspot) Define and drive the sales strategy / FinTech SaaS Select personas and build up the business approach Define, recruit and coach the sales team : 12 SDR, 6 Business Developper Creation of the internal Sales Academy to ramp up the team and process (Sales ops) Manage the Customer Success department (2 people) Lead generation, inbound marketing recommandation with the CMO Product development with the CTO Tracking KPIs, reporting and analyzing performances in the CRM (Hubspot)

  • Smillis
    • France
    • Investment Banking
    • CEO
      • Dec 2018 - Jan 2021

      Smillis offer money can't buy experiences with athletes, artists and brands for charities. Our business model helps to recruit and built repeat donations. We also give the opportunity for brands to involve their community into impactful projects. Visit our website: https://www.smillis.com Smillis offer money can't buy experiences with athletes, artists and brands for charities. Our business model helps to recruit and built repeat donations. We also give the opportunity for brands to involve their community into impactful projects. Visit our website: https://www.smillis.com

  • LES PARTISANES
    • France
    • Retail Luxury Goods and Jewelry
    • Associé
      • Jun 2013 - Feb 2019

      Maison horlogère pour femmes Made in France. Un réseau de distribution de + 100 points de vente (Printemps, Citadium...) en France et à l'étranger. Un e-shop: http://www.lespartisanes.com/ (45% du CA). Une communauté digitale active (plus de 12K de followers). Vendu à Charlie Paris Maison horlogère pour femmes Made in France. Un réseau de distribution de + 100 points de vente (Printemps, Citadium...) en France et à l'étranger. Un e-shop: http://www.lespartisanes.com/ (45% du CA). Une communauté digitale active (plus de 12K de followers). Vendu à Charlie Paris

  • Red Bull
    • Austria
    • Food and Beverage Services
    • 700 & Above Employee
    • Head of Consumer Collecting & Field Marketing
      • Sep 2015 - Nov 2018

      Besides Field marketing responsibilities, I manage the Consumer Collecting program : 1. Build & Execute the ambassadors program to target « entry point consumers »- Recruit, train and develop 200 students in the company- Build &communicate clear expectations and guidelines to mesure performance- Follow up legal issues, administrative tasks & HR2. Understand the consumer landscape - How to approach and reach a variety of consumers in different consumption occasions- Interview and online survey- Analyse Nielsen data to built action plan3. Sales force activation- Create a specific sales program and coach teams- Results : 6000 new point of sales between 2015 & 2018- Merchandising : 2500 POS activated with tests product, visibility & boxes4. Launch new product : Organic by Red Bull- Collaboration with the marketing and sales teams, combining synergies in order to capitalize on related opportunities - Brand strategy : visibility, campaign, events- Activation plan : roadshow, merchandising, events

    • National Field Marketing Manager
      • Mar 2013 - Aug 2015

      Responsible for building the local face of the brand in France, in line with the global and national strategies and priorities. Create marketing innovation encompassing local needs and specificities that complement the national strategy, impacting local consumers and thus the successful development of the business.1. Strategic Direction and Rightness of Brand Priorities- Infuse global and national Red Bull strategies, objectives and philosophies in the field- Set regional objectives and clear goals to ensure accountability to their key deliverables - Work closely with and assist the national marketing specialists in defining ideas and programs to build brand image- Act as the “regional intelligence“ for the field sharing consumer insights with the national team 2. Marketing Innovation- Develop, own and execute new ideas that are locally relevant complementing the activation of global and national initiatives- Innovate and create my own plans based on the knowledge and ownership of the regions- Identify and selectively support cross-marketing (sales, marketing & Red Bull Media house)3. Premium Appeal and Execution Excellence- Create and support key events, scenes and marketing opportunities- Engage in local grass-root events for sport and culture- Identify the local heroes in relevant scenes- Build and maintain key relationships through local sport and cultural opinion leaders- Build up solid relationships with local media outlets- Support and amplify national digital and social media plans around launches and initiatives4. Organizational Capabilities and Enabling Structure - Sourcing, hiring and training the team- Provide on-going coaching and support to ensure deliverables from the team- Build the annual objectives & conduct on-going, mid-year and end of year performance evaluations- Regularly assess and identify the development needs- Develop and manage the regional budget

    • Field Marketing Manager
      • Jan 2009 - Feb 2013

      1. Sports & Culture- Maximize a strong ROI by creating and supporting key events/scenes/marketing opportunities- Activate Red Bull Athletes, Events and Properties- Identify relevant scenes for the market through opinion leaders and build a sustainable relationship with local authorities to facilitate the execution of Red Bull marketing activities.- Develop new ideas with a local network2. Communications - Set the market communication strategy and desired for national programs and regional priorities and local branded events.- Prioritize resource allocation in relation to media outcome to ensure maximum ROI.- Deliver local media output for Red Bull programs, athletes, projects and events. - Build solid relationship with local media outlets including general market, key scene focused and campus media (TV, radio, print, web and new media).3. Consumer Collecting: Wings Team and SBM Program- Ensure the Wings Team Program engages new users and drives trial to expand the consumer base.Collaborate with sales counterparts and utilize well-trained Student Brand Managers (SBM) as a work force for events and projects.alignment.- Set clear goals together for the Wings Teams and SBM Program to ensure the implementation of the strategic focus in market.4. Identify and selectively support collaborative sales and marketing opportunities • Work in conjunction with the area sales team to ensure that marketing initiatives and programs are leveraged across the sales channel and the brand image is brought to life within the On Premise environment and with key distribution partners and customers.• Actively participate in meetings with local sales team to align marketing & sales strategies.5. Management & Administration• Develop field marketing plan and budget in close collaboration with national specialists.• Manage expending, budgetary authorization and other administrative direct report responsibilities for On premise manager

    • Athlete & Event coordinator France
      • 2005 - Dec 2008

      - Identify relevant athletes for the french market in grassroots sport scenes to impact key targeted- Support and form the sports team with Red Bull values and target for France / France - Paris, 2008- Support on the preparation and the launch Red Bull en France with the grassroots Red Bull athletes - Paris, 2008- Logistic and organization of the Red Bull BC One qualifier France (selection of Europeans athletes from UK, Spain and Germany / France - Paris, 2007- Management of the implantation of the Red Bull Energy Station for the formula one race in Monaco with local authorities : 1200 m2 on a barge inside Monaco's harbor - Monaco, 2007/08- Organization of the Red Bull Soap Box Race in Monaco - Monaco, 2006

  • Distriplus
    • France
    • Outsourcing/Offshoring
    • 1 - 100 Employee
    • Chef de secteur
      • Jun 2004 - Aug 2004

      1. Intensify listing of products for summer - Increase visibility for Masterfoods brands in supermarket (200 off-premise) - Implement product in shelves (20 survey) - Make stock check to avoid break in shelves and editing pre-orders - Respect national agreements with floorwalker 2. Innovate in shelves - Negotiate implantation of new Procter & Gamble products for summer - Sales promotion boxes (winner of the national challenge with 40 units) - Support lance of new product for after summer season (Gomme Magique, Swiffer etc.)

  • Groupe Pomona
    • Wholesale
    • 700 & Above Employee
    • Assistant chef de marché
      • Sep 2003 - May 2004

      1. Sales support - Work closely with market leaders to edit product briefs for sales teams - Update promotional briefs 2. Sales activations - Create tools to challenge sales teams every months : briefs, targets, commercial arguments, priorities - Organize products tests with national accounts to better understand products 3. Global analyse Share sales statistics to follow each objective Identify success and warning looses by product categories 1. Sales support - Work closely with market leaders to edit product briefs for sales teams - Update promotional briefs 2. Sales activations - Create tools to challenge sales teams every months : briefs, targets, commercial arguments, priorities - Organize products tests with national accounts to better understand products 3. Global analyse Share sales statistics to follow each objective Identify success and warning looses by product categories

Education

  • Ecole de Management de Normandie
    Master, Marketing
    2001 - 2005
  • Ecole de Management de Normandie
    Bachelor of Business Administration (BBA), Marketing and communication
    2001 - 2005

Community

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