Experience

Guangzhou Robustel Technologies Co., Ltd

• Marketing Manager

  • Sep 2016 - Present

  Oversees the marketing affairs of Robustel worldwide. Oversees the marketing affairs of Robustel worldwide.



Donson Times Technology（Shenzhen）Co.,ltd

• China
• Technology, Information and Internet

• PR Manager

  • Aug 2015 - Sep 2016

  Donson is a leading mobile marketing agency serving 10,000+ famous national and international brands, with multi-screen integrated marketing services. Donson has received Round C strategic funding by Guangdong Advertising Group Co., Ltd. App Marketing StrategyPlanned marketing proposal for famous apps like Wanda Cinemas, Suning, Letv, LeMall, etc.Content MarketingContributed articles about How-to of app marketing for AISSUER’s owned media accounts including WeChat, Weibo, Jinri Toutiao, with total readership over 100,000Brand BuildingDrafted brand PR plan based on content marketing, took part in AISSUER’s brand building including brand video, slides, website, SEO, gift purchasing



GRG Banking Equipment (HK) Co. Limited.

• China
• Banking
• 200 - 300 Employee

• PR Manager

  • Jul 2011 - Apr 2015

  GRGBanking is a Chinese listed state-owned enterprise, engaged in R&D, manufacturing, sales and service mainly for ATMs (top 1 in China and top 6 worldwide).Marketing CommunicationPerformed PR, Advertising and Social Media (LinkedIn, Facebook, Youtube, etc.) planning and execution for brand building of GRGBanking worldwide beyond China; Conducted 2014 overseas media buying with RMB 278,000 (YOY +14%) investment, to earn 300,000 brand exposure times (YOY +114%) and appr. 600 leads (YOY +50%); Developed and executed GRGBanking's content marketing strategy to increase lead generation and convey the brand’s core values: innovative, reliable, fast responsive.Project Experience: Integrated communication campaign for new solutionPlanned and executed integrated communication campaign for the launch of new solution “Cash-4-all” in trade show in the USA, with tools including newswire, EDM, advertisement. Increased the solution page visits by over 60%. Project Experience: Integrated content marketing for key productPlanned and executed integrated content marketing communication for the key product Video Teller Machine. Leverage contents including videos, whitepapers, infographics with tools including news, EDM, ads, social medias etc. Media RelationsPitched and maintain relations with industry media in most of the sub-continentsUsed newswires to release news to maximize positive impact.Content ProductionProduced DIY ad videos or supervise post-production company. Design & maintain website, e-blast, newsletter, ads (creative& copywriting part).



Childhood Fine Arts & Design Company Limited

• Copyright Specialist

  • Jul 2010 - Jul 2011

  Maintaining good relationship with foreign publishers to receive new Children book titles information;Arranging contracts for purchase of rights;Developing co-operations with foreign publishers or merchandisers on exporting touch-reading pen (speak when using it to point the book) Maintaining good relationship with foreign publishers to receive new Children book titles information;Arranging contracts for purchase of rights;Developing co-operations with foreign publishers or merchandisers on exporting touch-reading pen (speak when using it to point the book)



Guangzhou Integrated Image Co., Ltd.

• Sales representative

  • May 2006 - May 2010

  responsible for providing image research solution for national media/publisher/ad agents and overseas ones responsible for providing image research solution for national media/publisher/ad agents and overseas ones



Guangdong Museum of Art

• Head of Youth Volunteer Association, Guangdong Museum - GDUFS branch

  • Sep 2003 - Dec 2006

  Museum visiter guide;Campus art exhibition planning;Art work translation;volunteer management; Museum visiter guide;Campus art exhibition planning;Art work translation;volunteer management;