Experience

Echte Liebe - Digital Marketing Agentur

• Germany
• Advertising Services
• 1 - 100 Employee

• Senior Strategic Consultant

  • Oct 2020 - Present



DIEONLINEFABRIK Agentur für Onlinemarketing GmbH

• Germany
• Advertising Services
• 1 - 100 Employee

• Unit Leader Programmatic Advertising

  • Nov 2019 - Jun 2020

  - Strategic and operative planning of programmatic display and native campaigns- Implementation of the campaigns in the DSP (Adform) and continuous optimisation, performance prognosis and result evaluation- Advising Consulting Team on all aspects of Programmatic Advertising campaigns: targeting, data, budget, creative and optimization.

• Teamlead Consulting

  • Jan 2016 - Nov 2019

  - Management and further development of a team of up to three media planners- Consulting and planning of online marketing campaigns (display, native ads, newsletter, video, SEA, Facebook, Influencer) for medium-sized companies, ministries and non-profit international associations- Development and presentation of marketing strategies for acquisition of new clients- Proactive assumption of responsibility for the implementation of the GDPR. Main contact for data protection issues for customers and employees



spacedealer GmbH

• Germany
• Advertising Services
• 1 - 100 Employee

• Senior Online Marketing Manager / Media Planer

  • Sep 2014 - Dec 2015

  Strategic conception, planning, implementation and analysis of display campaigns (including programmatic advertising) and consulting for customers in the travel, e-commerce and energy sectors Strategic conception, planning, implementation and analysis of display campaigns (including programmatic advertising) and consulting for customers in the travel, e-commerce and energy sectors



Initiative

• United States
• Advertising Services
• 700 & Above Employee

• Campaign Manager Digital

  • Oct 2011 - Aug 2014

  Media management of online multichannel campaigns including control, optimization and analysis for clients from the e-commerce, utilities, FMCG and entertainment sectors, among others Media management of online multichannel campaigns including control, optimization and analysis for clients from the e-commerce, utilities, FMCG and entertainment sectors, among others



Efficient Frontier

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Associate Account Manager

  • Apr 2011 - Sep 2011

  Management of a client portfolio for SEA & Facebook advertising including application of the in-house bid management technology for e-commerce clients Management of a client portfolio for SEA & Facebook advertising including application of the in-house bid management technology for e-commerce clients



Teleperformance

• France
• Outsourcing and Offshoring Consulting
• 700 & Above Employee

• Account-Manager Google AdWords

  • Jun 2009 - Mar 2011

  Sales, creation and management of SEA campaigns for medium-sized companies and customer consulting Sales, creation and management of SEA campaigns for medium-sized companies and customer consulting