Benno Nagel

Co-Founder/Chair at The Town FC
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • English -
  • Spanish (conversational) -
Skills

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Bio

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Experience

    • United States
    • Sports Teams and Clubs
    • 1 - 100 Employee
    • Co-Founder/Chair
      • Dec 2021 - Present

      I lead our project, which is now working with the African American Sports and Entertainment Group (AASEG), to deliver NWSL and MLS Next Pro franchises to the Oakland/East Bay region as part of the AASEG’s redevelopment plans for the Oakland Coliseum site, based on the Coliseum Site Specific Plan. Check us out at www.thetownfc.com I lead our project, which is now working with the African American Sports and Entertainment Group (AASEG), to deliver NWSL and MLS Next Pro franchises to the Oakland/East Bay region as part of the AASEG’s redevelopment plans for the Oakland Coliseum site, based on the Coliseum Site Specific Plan. Check us out at www.thetownfc.com

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Director of Adult Soccer/NPL Academy Director
      • Apr 2022 - Present

      Serve within the senior leadership of a 2,000+ member youth soccer club located in San Ramon, CA. I oversee the 1st team programs of SRFC, which include men's and women's teams competing in national semipro/pre-professional 4th tier levels of play in both the NPSL and WPSL. I also serve as NPL Academy Director, which entails management of the top youth teams in the club which compete at the National Premier League (NPL) level. Serve within the senior leadership of a 2,000+ member youth soccer club located in San Ramon, CA. I oversee the 1st team programs of SRFC, which include men's and women's teams competing in national semipro/pre-professional 4th tier levels of play in both the NPSL and WPSL. I also serve as NPL Academy Director, which entails management of the top youth teams in the club which compete at the National Premier League (NPL) level.

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Project Director, WPSL PRO
      • Feb 2023 - Present

      I work directly with WPSL league ownership and senior league leadership to drive the overall development and launch of WPSL PRO, a DIII women's professional soccer league tentatively set to kick off in 2025. I oversee day to day league development spanning all facets of the buildout and including specific focuses on league structure, investor relations, expansion, sanctioning, broadcasting, brand development and partnerships/revenue development. The WPSL is currently the largest women's soccer league in the world and the launch of WPSL PRO intends to service a tremendous market opportunity to build professional league pathways for women and young girls across the country to better reach for the highest levels of play.

    • Belgium
    • Business Consulting and Services
    • 1 - 100 Employee
    • Advisor
      • May 2022 - Sep 2022

      Advised STRIVE on their global GTM strategy for soccer. Secured product trials with the senior US Women’s National Team and also with Rush Soccer Club, the largest youth soccer club in the world. Successfully onboarded a small team of brand ambassadors to grow the companies market reach while also setting up investor meetings for interested parties looking to help the company grow. Worked closely with the COO to help refine their GTM plans including in areas of sourcing new leads, setting product pricing and enabling grassroots/word of mouth marketing strategies.

    • Spectator Sports
    • 1 - 100 Employee
    • COO/EVP of Soccer
      • Jan 2022 - Mar 2022

      Oversaw ALBION San Diego’s professional soccer team competing in NISA. ASC consists of a full service youth to pro club, with over 10,000 youth players within the club network spread out amongst 15 satellite clubs around the country. Left the project with ALBION to return to the Bay Area and continue building The Town FC on a day to day basis. Oversaw ALBION San Diego’s professional soccer team competing in NISA. ASC consists of a full service youth to pro club, with over 10,000 youth players within the club network spread out amongst 15 satellite clubs around the country. Left the project with ALBION to return to the Bay Area and continue building The Town FC on a day to day basis.

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Founder, President
      • May 2016 - Sep 2021

      I led our project from inception to reality and in doing so delivered a community built professional soccer club which has emerged as one of the leading sports and entertainment properties in all of North American lower league professional soccer. Raised 15M in capital and delivered an organization with a 30M valuation in a 3 year period, having taken seed funding in early 2019 after two years in a grassroots project development phase. I led our project from inception to reality and in doing so delivered a community built professional soccer club which has emerged as one of the leading sports and entertainment properties in all of North American lower league professional soccer. Raised 15M in capital and delivered an organization with a 30M valuation in a 3 year period, having taken seed funding in early 2019 after two years in a grassroots project development phase.

    • 1 - 100 Employee
    • 2nd Assistant Coach
      • Jan 2016 - Apr 2016

      Participation in the North American Soccer League (NASL), US professional 2nd tier league. Assist the Head Coach with the design and implementation of team training, game preparation and team analysis. Directly responsible for opposition analysis. At the time of my appointment, I was the youngest assistant coach working in professional US soccer for the 2016/17 season. Participation in the North American Soccer League (NASL), US professional 2nd tier league. Assist the Head Coach with the design and implementation of team training, game preparation and team analysis. Directly responsible for opposition analysis. At the time of my appointment, I was the youngest assistant coach working in professional US soccer for the 2016/17 season.

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Head Coach U16 and U18 Boy's
      • May 2015 - Jan 2016

      Responsible for the design and implementation of individual and team training plans, coaching of league and tournament games, player evaluation and club placement, and general team administration relating to the duties of the head coach. Responsible for the design and implementation of individual and team training plans, coaching of league and tournament games, player evaluation and club placement, and general team administration relating to the duties of the head coach.

    • Croatia
    • Sports Teams and Clubs
    • 1 - 100 Employee
    • 1st Assistant Coach U16 Boy's
      • 2014 - 2015

      Assist the head coach with training design and implementation. Directly responsible for team video analysis. Dinamo Zagreb is considered to be a Top 5 youth academy in world football, regularly producing players for both the 1st team and for sale to foreign clubs. 10+ Players in from our U16's who were in the Croatian Youth National Team player pool and full squad. In joining DInamo Zagreb, I was one of a handful of American coaches working in an elite professional (youth) soccer environment within Europe.

    • Netherlands
    • Spectator Sports
    • 100 - 200 Employee
    • 1st Assistant Coach U16 (Girls Academy)
      • 2014 - 2014

      Assist head coach with design and implementation of team training and games. FC Twente's Academy is considered to be one of the top female academies in the Netherlands, with the Women's 1st team as the multiple year running champions of the combined Dutch and Belgium BeNe League. Also served in a scouting capacity for the women's 1st team. Assist head coach with design and implementation of team training and games. FC Twente's Academy is considered to be one of the top female academies in the Netherlands, with the Women's 1st team as the multiple year running champions of the combined Dutch and Belgium BeNe League. Also served in a scouting capacity for the women's 1st team.

    • United States
    • Spectator Sports
    • Head Coach U16 Boy's and U14 Boys
      • 2013 - 2014

      Responsible for designing and implementation of individual and team training plans, coaching of league and tournament games, player evaluation and club placement, and general team administration relating to the duties of the head coach. Responsible for designing and implementation of individual and team training plans, coaching of league and tournament games, player evaluation and club placement, and general team administration relating to the duties of the head coach.

    • United States
    • Higher Education
    • 200 - 300 Employee
    • Men's Soccer Assistant Coach
      • 2012 - 2014

      Responsible for assisting the Head Coach in designing and implementation of individual and team training plans, coaching of league games, player evaluation and general team administration relating to the duties of the assistant coach. Responsible for player recruitment and team video analysis. Responsible for assisting the Head Coach in designing and implementation of individual and team training plans, coaching of league games, player evaluation and general team administration relating to the duties of the assistant coach. Responsible for player recruitment and team video analysis.

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Assistant Club Director of Coaching, USSDA Head Coach U14, Assistant U16/U18
      • 2013 - 2013

      Led a club, along with two others, which had been a long standing youth amateur powerhouse in US Soccer. Coached several US youth national team players and competed against professional opponents including MLS youth academy teams. At the time of my appointment, I was the youngest USSDA Head Coach and Assistant Academy Director in the US for the 2013/14 season. Led a club, along with two others, which had been a long standing youth amateur powerhouse in US Soccer. Coached several US youth national team players and competed against professional opponents including MLS youth academy teams. At the time of my appointment, I was the youngest USSDA Head Coach and Assistant Academy Director in the US for the 2013/14 season.

    • Director of Communications, Head Coach U8 and U11 Girls
      • 2012 - 2013

      Part of a leadership team which sought to rebuild a traditionally recreational soccer club into a more robust and full functioning youth competitive soccer program. Grew in size, added a number of highly qualified coaches and founded an adult soccer program with the inaugural men’s team drawing 400 fans to a US Open cup match held in San Ramon. Part of a leadership team which sought to rebuild a traditionally recreational soccer club into a more robust and full functioning youth competitive soccer program. Grew in size, added a number of highly qualified coaches and founded an adult soccer program with the inaugural men’s team drawing 400 fans to a US Open cup match held in San Ramon.

    • Staff coach
      • 2010 - 2013

      Community based soccer club leveraging the power of soccer as a vehicle for driving positive life outcomes for youth in the unincorporated North Fairs Oaks. We changed lives through sport and strengthened communities through enabling families to gain access to invaluable health and human services provided by the county government. Community based soccer club leveraging the power of soccer as a vehicle for driving positive life outcomes for youth in the unincorporated North Fairs Oaks. We changed lives through sport and strengthened communities through enabling families to gain access to invaluable health and human services provided by the county government.

Education

  • California State University-East Bay
    Master’s Degree, Public Administration
    2009 - 2011

Community

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