Benni Lucas

Head of Marketing Technology at Resolution Digital
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Contact Information
us****@****om
(386) 825-5501
Location
Sydney, New South Wales, Australia, AU

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Experience

    • Australia
    • Advertising Services
    • 200 - 300 Employee
    • Head of Marketing Technology
      • Sep 2021 - Present

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Digital Director
      • Apr 2019 - Sep 2021

      Patch includes: SAP, Fitness and Lifestyle Group and Electrolux Group

    • Digital Manager
      • Apr 2018 - Apr 2019

      Patch includes: SAP, Bayer, The Smith Family, Fitness First, Electrolux, AEG, Westinghouse, Daikin and Zap Fitness

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Digital and Social Media Manager
      • Jan 2017 - Apr 2018

    • Digital and Social Executive
      • Dec 2015 - Jan 2017

      After completing my degree I took on the position as a Digital and Social Executive at MediaSmiths Media & Advertising Agency. My role as a Digital and Social Executive involves:Liaising with clients and developing solid working relationshipsCreating and amending social content calendars that meet the set marketing objectives via MS ExcelExecuting social content uploads via HootSuite and SchedugramDeveloping creative content for clients using Adobe PhotoshopDeveloping creative copy for social posts via Facebook, Instagram, Twitter, Google+, PinterestContinuous engagement on social channels i.e Facebook, Instagram, Twitter, Google+, PinterestDeveloping and scheduling EDM's via MailChimp and Sol1Editing and personalising HTML code in order to link and display correct imagesAssisting with SEO strategies and continuous monitoring of SEO StatisticsAssisting with Google Analytic strategies and continuous monitoring of Google AnalyticsDeveloping reporting and new client acquisition presentations via MS PowerpointAnalysing Social, SEO and Google Analytics data to develop insights to present to clientsCreating processes documents for the training of new staffParticipating in brainstorming sessions in order to solve briefs and develop strategies Show less

    • Australia
    • Higher Education
    • 700 & Above Employee
    • Student
      • Feb 2013 - Nov 2015

      Graduated in a BA of Communications (Advertising) Graduated in a BA of Communications (Advertising)

  • The White Agency
    • Millers Point
    • Internship
      • Oct 2015 - Oct 2015

      I completed my second internship at the digital advertising powerhouse - The White Agency. My role as an intern involved: Creating and reformatting media schedules via MS Excel Analysing web and social analytics to assist in reporting Attending meeting's involving the Accounts Team Assisting with Photoshop for the Design Team Participating in brainstorming sessions with the Strategy Team for new clients Creating user experience diagrams and researching possible strategies I completed my second internship at the digital advertising powerhouse - The White Agency. My role as an intern involved: Creating and reformatting media schedules via MS Excel Analysing web and social analytics to assist in reporting Attending meeting's involving the Accounts Team Assisting with Photoshop for the Design Team Participating in brainstorming sessions with the Strategy Team for new clients Creating user experience diagrams and researching possible strategies

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Media Internship
      • Apr 2015 - Apr 2015

      I completed my first internship at MediaSmiths Media & Advertising Agency. My role as an intern involved: Developing and Proof Reading Content Calendars for various social clients Bulk Uploading these calendars into Hootsuite Going to networking events - I secured a new client for the agency through networking at an event Calling and negotiating media prices with media providers Writing copy for Social Media posts Assisting the office with various IT assistance I completed my first internship at MediaSmiths Media & Advertising Agency. My role as an intern involved: Developing and Proof Reading Content Calendars for various social clients Bulk Uploading these calendars into Hootsuite Going to networking events - I secured a new client for the agency through networking at an event Calling and negotiating media prices with media providers Writing copy for Social Media posts Assisting the office with various IT assistance

Education

  • Charles Sturt University
    BA Advertising, Communications
    2013 - 2016
  • Charles Sturt University
    Bachelor of Communication, Ba Advertising
    2013 - 2016
  • Newington College
    High School Certificate
    2005 - 2011
  • Newington College Preparatory School
  • Roseville Public School
    Computer and IT literate

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