Benn Moore
Product Marketing Lead at Ramp- Claim this Profile
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Bio
Courtney Carter Dugan, MBA
In our time at Binance, Benn Moore was not only a force in Product Marketing but also took the reins in launching and scaling the Product Marketing function at our high-growth startup in a fast-paced industry. Starting from scratch, he meticulously built and led a team that quickly became central to our strategic initiatives. His methodical and data-driven approach was complemented by an innate ability to deeply understand user behavior, ensuring our products were always aligned with market demands. Beyond his strategic acumen, Benn stood out for his empathetic leadership style. Despite the inherent challenges of our completely decentralized organization, he had a remarkable gift for building trust and forging connections across disparate teams. This fostered a cohesive and collaborative environment where every member felt valued and heard. Benn's passion for talent development was evident. He was tirelessly committed to nurturing the growth and potential of each team member, consistently investing time and resources into their professional advancement. Furthermore, his insights into brand positioning ensured that Binance was always a step ahead in the competitive landscape. Benn's synthesis of analytical prowess, user-centric insight, empathetic leadership, and commitment to talent development makes him a true standout in the marketing domain. I offer my highest recommendation for Benn, confident in his unmatched expertise and unparalleled leadership qualities.
Jaylyn Kua
Benn is by far the best manager I’ve ever had. It’s been a real privilege working with him. He is someone who empowers his team and has absolute trust in all his team members. Because of this - it allows us to better advise and guide the stakeholders across BUs effectively and to work on marketing plans efficiently. We were also able to propose and roll out many new initiatives/ ideas (e.g. deals/ UGC campaigns) and it instilled a sense of ownership and pride in all of us. He's always receptive and approving of proposals and ideas, giving us the full autonomy to run things end-to-end. Benn is a supportive manager as well. He will always be sure to rid blockers should we encounter any during our work, and will not hesitate to back us up if things doesn’t make sense. He is also an understanding manager. There were times when we got super busy and certain items had to take a backseat, he did not once question our ability to deliver. When things get overwhelming, he's able to provide the sense of assurance (via casual chats) and will always be sure to check in on us; making sure that we are enjoying our work amidst the chaos. He created a safe space for us at work so we can focus our energy and attention 100 percent on actual work - this is not easy to achieve, and is something that I didn’t take for granted. This drives output, which eventually benefits the company. As a product marketing lead, he is always focusing on the end users and ensuring that we are listening to what the users want. This is important as more often than not, as the company grows, we tend to push out the benefits we think people will want rather than actually listening to what the end users want and incorporating their voices into our plans. He will not hesitate to fight for what's right and what’s best for the consumers in the best interest of the company. Benn is truly an asset to the company and I’m confident he will always be able to make a huge, positive impact wherever he goes.
Courtney Carter Dugan, MBA
In our time at Binance, Benn Moore was not only a force in Product Marketing but also took the reins in launching and scaling the Product Marketing function at our high-growth startup in a fast-paced industry. Starting from scratch, he meticulously built and led a team that quickly became central to our strategic initiatives. His methodical and data-driven approach was complemented by an innate ability to deeply understand user behavior, ensuring our products were always aligned with market demands. Beyond his strategic acumen, Benn stood out for his empathetic leadership style. Despite the inherent challenges of our completely decentralized organization, he had a remarkable gift for building trust and forging connections across disparate teams. This fostered a cohesive and collaborative environment where every member felt valued and heard. Benn's passion for talent development was evident. He was tirelessly committed to nurturing the growth and potential of each team member, consistently investing time and resources into their professional advancement. Furthermore, his insights into brand positioning ensured that Binance was always a step ahead in the competitive landscape. Benn's synthesis of analytical prowess, user-centric insight, empathetic leadership, and commitment to talent development makes him a true standout in the marketing domain. I offer my highest recommendation for Benn, confident in his unmatched expertise and unparalleled leadership qualities.
Jaylyn Kua
Benn is by far the best manager I’ve ever had. It’s been a real privilege working with him. He is someone who empowers his team and has absolute trust in all his team members. Because of this - it allows us to better advise and guide the stakeholders across BUs effectively and to work on marketing plans efficiently. We were also able to propose and roll out many new initiatives/ ideas (e.g. deals/ UGC campaigns) and it instilled a sense of ownership and pride in all of us. He's always receptive and approving of proposals and ideas, giving us the full autonomy to run things end-to-end. Benn is a supportive manager as well. He will always be sure to rid blockers should we encounter any during our work, and will not hesitate to back us up if things doesn’t make sense. He is also an understanding manager. There were times when we got super busy and certain items had to take a backseat, he did not once question our ability to deliver. When things get overwhelming, he's able to provide the sense of assurance (via casual chats) and will always be sure to check in on us; making sure that we are enjoying our work amidst the chaos. He created a safe space for us at work so we can focus our energy and attention 100 percent on actual work - this is not easy to achieve, and is something that I didn’t take for granted. This drives output, which eventually benefits the company. As a product marketing lead, he is always focusing on the end users and ensuring that we are listening to what the users want. This is important as more often than not, as the company grows, we tend to push out the benefits we think people will want rather than actually listening to what the end users want and incorporating their voices into our plans. He will not hesitate to fight for what's right and what’s best for the consumers in the best interest of the company. Benn is truly an asset to the company and I’m confident he will always be able to make a huge, positive impact wherever he goes.
Courtney Carter Dugan, MBA
In our time at Binance, Benn Moore was not only a force in Product Marketing but also took the reins in launching and scaling the Product Marketing function at our high-growth startup in a fast-paced industry. Starting from scratch, he meticulously built and led a team that quickly became central to our strategic initiatives. His methodical and data-driven approach was complemented by an innate ability to deeply understand user behavior, ensuring our products were always aligned with market demands. Beyond his strategic acumen, Benn stood out for his empathetic leadership style. Despite the inherent challenges of our completely decentralized organization, he had a remarkable gift for building trust and forging connections across disparate teams. This fostered a cohesive and collaborative environment where every member felt valued and heard. Benn's passion for talent development was evident. He was tirelessly committed to nurturing the growth and potential of each team member, consistently investing time and resources into their professional advancement. Furthermore, his insights into brand positioning ensured that Binance was always a step ahead in the competitive landscape. Benn's synthesis of analytical prowess, user-centric insight, empathetic leadership, and commitment to talent development makes him a true standout in the marketing domain. I offer my highest recommendation for Benn, confident in his unmatched expertise and unparalleled leadership qualities.
Jaylyn Kua
Benn is by far the best manager I’ve ever had. It’s been a real privilege working with him. He is someone who empowers his team and has absolute trust in all his team members. Because of this - it allows us to better advise and guide the stakeholders across BUs effectively and to work on marketing plans efficiently. We were also able to propose and roll out many new initiatives/ ideas (e.g. deals/ UGC campaigns) and it instilled a sense of ownership and pride in all of us. He's always receptive and approving of proposals and ideas, giving us the full autonomy to run things end-to-end. Benn is a supportive manager as well. He will always be sure to rid blockers should we encounter any during our work, and will not hesitate to back us up if things doesn’t make sense. He is also an understanding manager. There were times when we got super busy and certain items had to take a backseat, he did not once question our ability to deliver. When things get overwhelming, he's able to provide the sense of assurance (via casual chats) and will always be sure to check in on us; making sure that we are enjoying our work amidst the chaos. He created a safe space for us at work so we can focus our energy and attention 100 percent on actual work - this is not easy to achieve, and is something that I didn’t take for granted. This drives output, which eventually benefits the company. As a product marketing lead, he is always focusing on the end users and ensuring that we are listening to what the users want. This is important as more often than not, as the company grows, we tend to push out the benefits we think people will want rather than actually listening to what the end users want and incorporating their voices into our plans. He will not hesitate to fight for what's right and what’s best for the consumers in the best interest of the company. Benn is truly an asset to the company and I’m confident he will always be able to make a huge, positive impact wherever he goes.
Courtney Carter Dugan, MBA
In our time at Binance, Benn Moore was not only a force in Product Marketing but also took the reins in launching and scaling the Product Marketing function at our high-growth startup in a fast-paced industry. Starting from scratch, he meticulously built and led a team that quickly became central to our strategic initiatives. His methodical and data-driven approach was complemented by an innate ability to deeply understand user behavior, ensuring our products were always aligned with market demands. Beyond his strategic acumen, Benn stood out for his empathetic leadership style. Despite the inherent challenges of our completely decentralized organization, he had a remarkable gift for building trust and forging connections across disparate teams. This fostered a cohesive and collaborative environment where every member felt valued and heard. Benn's passion for talent development was evident. He was tirelessly committed to nurturing the growth and potential of each team member, consistently investing time and resources into their professional advancement. Furthermore, his insights into brand positioning ensured that Binance was always a step ahead in the competitive landscape. Benn's synthesis of analytical prowess, user-centric insight, empathetic leadership, and commitment to talent development makes him a true standout in the marketing domain. I offer my highest recommendation for Benn, confident in his unmatched expertise and unparalleled leadership qualities.
Jaylyn Kua
Benn is by far the best manager I’ve ever had. It’s been a real privilege working with him. He is someone who empowers his team and has absolute trust in all his team members. Because of this - it allows us to better advise and guide the stakeholders across BUs effectively and to work on marketing plans efficiently. We were also able to propose and roll out many new initiatives/ ideas (e.g. deals/ UGC campaigns) and it instilled a sense of ownership and pride in all of us. He's always receptive and approving of proposals and ideas, giving us the full autonomy to run things end-to-end. Benn is a supportive manager as well. He will always be sure to rid blockers should we encounter any during our work, and will not hesitate to back us up if things doesn’t make sense. He is also an understanding manager. There were times when we got super busy and certain items had to take a backseat, he did not once question our ability to deliver. When things get overwhelming, he's able to provide the sense of assurance (via casual chats) and will always be sure to check in on us; making sure that we are enjoying our work amidst the chaos. He created a safe space for us at work so we can focus our energy and attention 100 percent on actual work - this is not easy to achieve, and is something that I didn’t take for granted. This drives output, which eventually benefits the company. As a product marketing lead, he is always focusing on the end users and ensuring that we are listening to what the users want. This is important as more often than not, as the company grows, we tend to push out the benefits we think people will want rather than actually listening to what the end users want and incorporating their voices into our plans. He will not hesitate to fight for what's right and what’s best for the consumers in the best interest of the company. Benn is truly an asset to the company and I’m confident he will always be able to make a huge, positive impact wherever he goes.
Experience
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Ramp
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United States
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Computer Networking Products
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1 - 100 Employee
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Product Marketing Lead
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May 2023 - Present
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Binance
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Software Development
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700 & Above Employee
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Product Marketing Lead (Global)
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Jul 2021 - Jan 2023
• Established the Product Marketing function within the Central Marketing Team. Growing and managing a global team of Product Marketing Managers. • Leading the cross functional collaboration between Central Marketing and 12+ priority product teams alongside engineering, data, customer success and sales. • Developed and executed multi channel product launches both globally and within targeted strategic regions. Highlights include; + Growth of Binance Pay from launch to 60+… Show more • Established the Product Marketing function within the Central Marketing Team. Growing and managing a global team of Product Marketing Managers. • Leading the cross functional collaboration between Central Marketing and 12+ priority product teams alongside engineering, data, customer success and sales. • Developed and executed multi channel product launches both globally and within targeted strategic regions. Highlights include; + Growth of Binance Pay from launch to 60+ million users, 9k+ merchants and $48bn in transactions globally. + Go To Market strategy and launch of Binance Card across Europe, Latin America and GCC, growing its community to 2+ million users and establishing it as one of the most successful crypto card products with $2bn+ in payments globally. + Project managed the Ukraine Refugee Card from concept to launch within 2 months supporting 200k users. + GTM strategy for Binance Tax tool + Representing the company/demoing products at various global events including Binance Blockchain Week, MWC and Web Summit. Show less • Established the Product Marketing function within the Central Marketing Team. Growing and managing a global team of Product Marketing Managers. • Leading the cross functional collaboration between Central Marketing and 12+ priority product teams alongside engineering, data, customer success and sales. • Developed and executed multi channel product launches both globally and within targeted strategic regions. Highlights include; + Growth of Binance Pay from launch to 60+… Show more • Established the Product Marketing function within the Central Marketing Team. Growing and managing a global team of Product Marketing Managers. • Leading the cross functional collaboration between Central Marketing and 12+ priority product teams alongside engineering, data, customer success and sales. • Developed and executed multi channel product launches both globally and within targeted strategic regions. Highlights include; + Growth of Binance Pay from launch to 60+ million users, 9k+ merchants and $48bn in transactions globally. + Go To Market strategy and launch of Binance Card across Europe, Latin America and GCC, growing its community to 2+ million users and establishing it as one of the most successful crypto card products with $2bn+ in payments globally. + Project managed the Ukraine Refugee Card from concept to launch within 2 months supporting 200k users. + GTM strategy for Binance Tax tool + Representing the company/demoing products at various global events including Binance Blockchain Week, MWC and Web Summit. Show less
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Tandem Bank
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United States
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Banking
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1 - 100 Employee
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Marketing Lead
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Mar 2020 - Jul 2021
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UK Marketing Manager
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Mar 2019 - Mar 2020
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Bumble
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United States
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Internet Publishing
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400 - 500 Employee
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Marketing Consultant - Chappy & Badoo
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Sep 2018 - Mar 2019
Marketing Strategy for the largest dating app in the world working across 5 priority markets/budgets. - Developing and delivering brand and marketing strategy and activation plans throughout the UK market, establishing key areas/issues of focus across all marketing channels such as digital, content, OOH, partnerships and influencer marketing. Working with BI, established the potential success of a Pride campaign based on % of users seeking same sex matches. Conceptualised… Show more Marketing Strategy for the largest dating app in the world working across 5 priority markets/budgets. - Developing and delivering brand and marketing strategy and activation plans throughout the UK market, establishing key areas/issues of focus across all marketing channels such as digital, content, OOH, partnerships and influencer marketing. Working with BI, established the potential success of a Pride campaign based on % of users seeking same sex matches. Conceptualised, developed and managed the company's first Pride Month creative campaign localised across all five Tier 1 markets which saw a 24% increase in social engagement throughout and also a marked uplift in in-app purchase revenue. Reporting directly into Brand Director and CMO.
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Marketing Manager - Chappy
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May 2017 - Aug 2018
- Brand and Performance Marketing - Established Chappy App as the second most popular gay dating app in the UK within a year from launch boasting in excess of 500,000 users. - Product Marketing and UX - including the conception and project management of the design and development of the app’s ‘Partner Card’ functionality which opened a new avenue for partnerships and revenue. - Partner Marketing Using the aforementioned Partner Card functionality, negotiated and delivered a highly… Show more - Brand and Performance Marketing - Established Chappy App as the second most popular gay dating app in the UK within a year from launch boasting in excess of 500,000 users. - Product Marketing and UX - including the conception and project management of the design and development of the app’s ‘Partner Card’ functionality which opened a new avenue for partnerships and revenue. - Partner Marketing Using the aforementioned Partner Card functionality, negotiated and delivered a highly successful partnership and 360 marketing campaign with 20th Century Fox for their critically acclaimed 2018 title ‘Love, Simon’. The campaign and partnership included multi-regional preview screenings of the title at major cinemas (Odeon and Everyman) 3 months ahead of the official release garnering a high volume of social traffic and brand awareness. - Curating various large scale Chappy events including an 11 date UK Chappy University tour hosting and participating in panel discussions with Ollie Locke and guests.
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Brand Partnerships Manager
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Jul 2016 - Mar 2017
Key Achievements: - Increased revenue from branded content by 370% YOY within the brand partnerships team. - Personally developed, implemented and project managed a high profile media campaign for Lionsgate for their 2016 release of Blair Witch. Subsequently, the campaign has been shortlisted for the 2017 Digiday Publishing Awards. - Worked on and developed marketing campaigns with high profile brands such as Lionsgate, Sony Pictures, Apple Music, giffgaff, Groupon, Hostel World… Show more Key Achievements: - Increased revenue from branded content by 370% YOY within the brand partnerships team. - Personally developed, implemented and project managed a high profile media campaign for Lionsgate for their 2016 release of Blair Witch. Subsequently, the campaign has been shortlisted for the 2017 Digiday Publishing Awards. - Worked on and developed marketing campaigns with high profile brands such as Lionsgate, Sony Pictures, Apple Music, giffgaff, Groupon, Hostel World, Warner Bros, Studio Canal, Hyundai and many others. Responsibilities included: - Business development, consulting, campaign management, data analysis, branded content strategy implementation. - Introducing The Hook brand to independent media agencies across London and also directly to brands and developing and maintaining lasting, efficient and strong working relationships. - Actively seeking new business ventures for The Hook from new agencies or directly to specific, targeted brands. - Working closely with agencies/brands such as Goodstuff, Target Media, Mediacom, the7stars, Havas, Arena, MJ Media, ITV and many others. - Working within client budgets and demographic specifications to develop and implement strategic marketing campaigns to ensure maximum reach and delivery for the client’s brands. - Pitching marketing campaigns to both client and brands direct in face to face environments. - Developing and managing content creation and distribution campaigns across a variety of digital platforms and using a range of mediums such as social video, Facebook Live, Virtual Reality, 360, Influencer network, Snapchat and many others. - Cultivating and maintaining a multi-genre influencer network for the company for campaign reach. Show less Key Achievements: - Increased revenue from branded content by 370% YOY within the brand partnerships team. - Personally developed, implemented and project managed a high profile media campaign for Lionsgate for their 2016 release of Blair Witch. Subsequently, the campaign has been shortlisted for the 2017 Digiday Publishing Awards. - Worked on and developed marketing campaigns with high profile brands such as Lionsgate, Sony Pictures, Apple Music, giffgaff, Groupon, Hostel World… Show more Key Achievements: - Increased revenue from branded content by 370% YOY within the brand partnerships team. - Personally developed, implemented and project managed a high profile media campaign for Lionsgate for their 2016 release of Blair Witch. Subsequently, the campaign has been shortlisted for the 2017 Digiday Publishing Awards. - Worked on and developed marketing campaigns with high profile brands such as Lionsgate, Sony Pictures, Apple Music, giffgaff, Groupon, Hostel World, Warner Bros, Studio Canal, Hyundai and many others. Responsibilities included: - Business development, consulting, campaign management, data analysis, branded content strategy implementation. - Introducing The Hook brand to independent media agencies across London and also directly to brands and developing and maintaining lasting, efficient and strong working relationships. - Actively seeking new business ventures for The Hook from new agencies or directly to specific, targeted brands. - Working closely with agencies/brands such as Goodstuff, Target Media, Mediacom, the7stars, Havas, Arena, MJ Media, ITV and many others. - Working within client budgets and demographic specifications to develop and implement strategic marketing campaigns to ensure maximum reach and delivery for the client’s brands. - Pitching marketing campaigns to both client and brands direct in face to face environments. - Developing and managing content creation and distribution campaigns across a variety of digital platforms and using a range of mediums such as social video, Facebook Live, Virtual Reality, 360, Influencer network, Snapchat and many others. - Cultivating and maintaining a multi-genre influencer network for the company for campaign reach. Show less
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REESON Education
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United Kingdom
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Education Management
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1 - 100 Employee
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Recruitment Consultant
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Oct 2014 - Jun 2016
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Universal Music Group
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United States
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Musicians
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700 & Above Employee
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Marketing - Island Records
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Jun 2013 - Sep 2014
Building relationships with artist and management, acting as their primary contact at the label Working with product managers across their rosters which included artists at various stages of their careers such as Mumford & Sons, Keane, John Newman, Disclosure, John Martin, Prides, Alexa Goddard and many more. Working with product managers, promotional teams and artist management to develop suitable and financially viable marketing strategies for each artist and their respective… Show more Building relationships with artist and management, acting as their primary contact at the label Working with product managers across their rosters which included artists at various stages of their careers such as Mumford & Sons, Keane, John Newman, Disclosure, John Martin, Prides, Alexa Goddard and many more. Working with product managers, promotional teams and artist management to develop suitable and financially viable marketing strategies for each artist and their respective campaigns and budgets. Tracking the success and effectiveness of campaign elements by evaluating increase in sales, public engagement and social media statistics in order to determine which elements responded most effectively and feeding this information back to product managers for future marketing strategies. Ensuring that marketing/campaign budgets are within their set boundaries by remaining aware of our expenditure and future spend plans and by ensuring that all costs and invoices are dealt with promptly and efficiently. Working on all creative content for each artist; including album artwork (art direction, collating label copy, approval from artist/management, and working with production to produce all formats and meet deadlines). Organising and overseeing all aspects of videos, photo shoots TV ads and digital content. Communicating with each subsection of the label to ensure that each team member is on target and working towards the same deadlines for maximum efficiency. Show less Building relationships with artist and management, acting as their primary contact at the label Working with product managers across their rosters which included artists at various stages of their careers such as Mumford & Sons, Keane, John Newman, Disclosure, John Martin, Prides, Alexa Goddard and many more. Working with product managers, promotional teams and artist management to develop suitable and financially viable marketing strategies for each artist and their respective… Show more Building relationships with artist and management, acting as their primary contact at the label Working with product managers across their rosters which included artists at various stages of their careers such as Mumford & Sons, Keane, John Newman, Disclosure, John Martin, Prides, Alexa Goddard and many more. Working with product managers, promotional teams and artist management to develop suitable and financially viable marketing strategies for each artist and their respective campaigns and budgets. Tracking the success and effectiveness of campaign elements by evaluating increase in sales, public engagement and social media statistics in order to determine which elements responded most effectively and feeding this information back to product managers for future marketing strategies. Ensuring that marketing/campaign budgets are within their set boundaries by remaining aware of our expenditure and future spend plans and by ensuring that all costs and invoices are dealt with promptly and efficiently. Working on all creative content for each artist; including album artwork (art direction, collating label copy, approval from artist/management, and working with production to produce all formats and meet deadlines). Organising and overseeing all aspects of videos, photo shoots TV ads and digital content. Communicating with each subsection of the label to ensure that each team member is on target and working towards the same deadlines for maximum efficiency. Show less
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Education
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University of Leeds
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2001 - 2009
Mill Hill County High School
Community
