Ben Lee How Kiat
Group Head - Car Dealers, Rental & Aftermarket at sgCarMart | SGCM Pte Ltd- Claim this Profile
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Bio
Credentials
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BSc Real Estate
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Experience
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Sgcarmart
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Singapore
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Software Development
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1 - 100 Employee
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Group Head - Car Dealers, Rental & Aftermarket
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Oct 2021 - Present
Grow the monthly media sales revenue on the Used Cars Dealers segment by 34% within the first 12 months.Increased the Premium Dealers' revenue by 2X within the first 90 days.Responsible for overseeing the daily and long-term operations of sgCarMart's media offerings to clientele. Lead teams of media sales executives and client relationship officers in driving the business's top and bottom-line performance.
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Head - Aftermarket Merchants & SMEs
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Jan 2018 - Oct 2021
Manage the media sales and the daily operation of the Aftermarket (car parts & accessories) and Rental Cars sections of automotive websites in Singapore (www.sgcarmart.com, www.mycarforum.com and www.stcars.sg). Identify issues and opportunities, and design operational strategies to bring better content and product offerings to online visitors and clienteles.
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Sales Manager
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Jan 2014 - Dec 2017
Led a team of media sales executives and client relationship officers, serving a diverse portfolio of clients covering global car audio, tyre and engine oil brands, car workshops, and car rental companies. Provide guidance to the team, giving them strategies and clear direction to motivate them to achieve and exceed sales targets. Work closely with internal stakeholders such as the creatives, IT and editorial teams to ensure smooth sales operations.
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Senior Account Manager
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Jan 2011 - Dec 2013
Build a team of media sales executives to service clients from the growing car parts & accessories industry. Provide training to newly joined sales personnel. Strong monthly revenue growth (from the car parts & accessories industry) since the development of the team. Establish the Product Guide section in sgCarMart.com to allow car owners to have access to consumer reviews and detailed product information before making their buying decision.
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Account Manager
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Jun 2009 - Dec 2010
Handle the portfolio of clients from the automotive aftermarket industry. Develop new business and expand the corporate client & revenue base for the team.Enhance the User Interface (UI) and User Experience (UX) of the Motoring Directory section for website development and traffic growth.Start the MCF Marketplace (sgCarStore), together with the Business Development Director, to allow car owners and automotive merchants to buy / sell their car parts & accessories. This classified has managed to capture over a million page views within it first month. Show less
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Education
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2005 - 2009
National University of Singapore
Bachelor of Science (B.Sc.) (Real Estate) (Hons.), Real Estate Development -
2000 - 2002
Outram Insititue
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