CEO | Live Shopping Specialist

• Jan 2022 - Present

Proudly, creative and energetic, I help ambitious brands like JYSK, Ecooking, Bauhaus, Coolshop, Normal and many more succeed with live shopping. As the most experienced live shopping agency, Let’s Go Live works authenticity-centric and makes a comprehensive 360-degree setup and process around live shopping – we develop engaging live concepts, help put together best practice-marketing plans, find and train hosts, form and construct programs with lots of interactivity, top-professional technical setups and executions, community management, in-depth performance reporting as well as strategic and tactical sparring. With an average view time of 23+ minutes, more than 25 million minutes of live content distributed and sky-high revenues and engagement rates, we are the go-to-partners, if you are thinking about implementing live shopping as a part of your strategy. Show less

Member of Live Shopping-Working Group

• Feb 2021 - Dec 2021

Member of COOP Denmark’s working group focused on implementing live shopping in most warehouses based on our success in Kvickly Herning. Our work culminated in Black Week 2021, where more than 100 Kvickly and SuperBrugsen went live with big success. A part of 20+ COOP Denmark live shopping-events.My first action at Let’s Go Live was to sign COOP Denmark, where we afterwards created a national live setup, where we streamed simultaneously to almost 200 COOP Facebook pages – when we peaked, more than 12.000 viewers were watching the live at the same time. Show less

Sales Assistant

• Nov 2020 - Dec 2021

Worked as Sales Assistant and Social Media Responsible, where I e.g. led the planning and execution of our successful line of live shopping-events. In a short time, I built up the chain’s highest number of Instagram followers through a more inspiring and valuable approach compared to our (also) well-performing Facebook page, where the focus first and foremost was on hardcore sales through especially “Ja Tak”-deals. At our best-performing live shopping, more than 1.000 bottles of wine were reserved after just one hour of great offers and inspiring entertainment. Show less

Service Employee

• Jun 2018 - Nov 2020

Partner & Co-founder

• May 2020 - Aug 2021

Wilma Care I/S er en social virksomhed, der udvikler Wilma – en ny banebrydende platform til den danske ældrepleje, der lægger vægt på større pårørendeinvolvering og bedre time management. Virksomheden har bl.a. vundet DM i Entreprenørskab 2021 samt Citi Foundations Client Focus Award ved EM i Entreprenørskab 2021. 💻 www.wilmacare.dk 🇺🇸 Partner & co-founder at Wilma Care – an award-winning startup, that strives to create a better elder care. Wilma Care I/S er en social virksomhed, der udvikler Wilma – en ny banebrydende platform til den danske ældrepleje, der lægger vægt på større pårørendeinvolvering og bedre time management. Virksomheden har bl.a. vundet DM i Entreprenørskab 2021 samt Citi Foundations Client Focus Award ved EM i Entreprenørskab 2021. 💻 www.wilmacare.dk 🇺🇸 Partner & co-founder at Wilma Care – an award-winning startup, that strives to create a better elder care.