Experience

Medicine Man Consulting

• Australia
• Advertising Services
• 1 - 100 Employee

• Founder and Strategy Director

  • Sep 2007 - Present

  Medicine Man Consulting is for businesses seeking a fresh approach for Brand, Creative and Workplace Wellbeing projects. Every project consists of hand-picked, high performance, senior experts who come together to deliver exceptional work. As a fit for purpose independent collective we are unencumbered by traditional agency hierarchies, processes and structures. This means that clients get direct access to the specialist team working on their business, accelerated delivery times and no unnecessary overheads. The result is original thinking, streamlined processes, and a collective wisdom that only experience can bring. Keen understanding of the nuances involved in multiple categories including: Workplace wellbeing, FMCG, Alcohol, Pharmaceutical, Insurance, Publishing, Health, Tourism, Technology, Television, Social Sector, NFP, Education Show less



One Health Organisation

• Non-profit Organizations

• Partner

  • Jan 2013 - Oct 2021

  Leveraging the gears of business for the creation of positive social change, and positive business growth. Responsible for the ongoing development of new and existing B2B relationships, through the creation of mutually beneficial opportunities for meaningful CSR initiatives that add real value to both the community and business stakeholders. Leveraging the gears of business for the creation of positive social change, and positive business growth. Responsible for the ongoing development of new and existing B2B relationships, through the creation of mutually beneficial opportunities for meaningful CSR initiatives that add real value to both the community and business stakeholders.



Jack Watts Currie

• Head Of Strategy

  • Nov 2011 - Nov 2015

  Development of through the line communications for clients, and internal processes for maximising creativity. Clients including: iNova pharmaceuticals, The Pharmacy Guild Of Australia, Michelle Bridges 12WBT, Rocks Brewing Co, Avocado's Australia, Accolade Wines, UNSW Development of through the line communications for clients, and internal processes for maximising creativity. Clients including: iNova pharmaceuticals, The Pharmacy Guild Of Australia, Michelle Bridges 12WBT, Rocks Brewing Co, Avocado's Australia, Accolade Wines, UNSW



Capture Digital

• Australia
• Business Consulting and Services
• 1 - 100 Employee

• Digital Strategy Director

  • 2007 - Nov 2011

  Digital Strategy Director across a range of clients, responsible for the development of innovative and effective digital strategies. Clients include Diageo, Budget Direct Insurance, Unique Tourism Digital Strategy Director across a range of clients, responsible for the development of innovative and effective digital strategies. Clients include Diageo, Budget Direct Insurance, Unique Tourism



Naked

• South Africa
• Financial Services
• 1 - 100 Employee

• Communications Strategist

  • 2006 - 2007

  Lead Strategist across Ninemsn; OK Magazine; Absolut Vodka A specialist agency and role designed to solve client ‘problems’ and identify growth opportunities Strategic advice relating to all aspects of Communications, brand, and business development Creation of innovative and effective solutions to help clients achieve business, communications, and marketing objectives Lead Strategist across Ninemsn; OK Magazine; Absolut Vodka A specialist agency and role designed to solve client ‘problems’ and identify growth opportunities Strategic advice relating to all aspects of Communications, brand, and business development Creation of innovative and effective solutions to help clients achieve business, communications, and marketing objectives



Glass/ Mediacom

• Media Strategist

  • 2003 - 2006

  Fully accountable for the development and provision of communication strategy, and research for clients in collaboration with partner agencies Ensure that communications works to address wider business issues/objectives as well as communication measures where possible Adopt a macro approach taking into account variables operating outside of areas of immediate influence Identify and monitor trends, thinking, and technology (both local and international) that may impact the market and/or be of relevance to clients. Continually source new media opportunities and maintain relationships with key Industry opinion leaders (Fashion, Music, Media, PR, Medical, Community groups etc…) Key clients included: ACP Magazines (Harpers Bazaar, Cosmopolitan, Cleo, Ralph, Real Living (launch), Dolly); Pfizer Consumer Healthcare; Weight Watchers; Allied Domecq (Canadian Club, Tia Maria,Malibu); Microsoft, Xbox, Intel, Bacardi Lion (Grey Goose, Bacardi); Creative Technology (MP3's) Show less



MTV Networks Europe

• Brand Strategist

  • 2001 - 2003

  Key projects: Launch of MTV France; Launch of MTV Netherlands, including repositioning of The Music Factory (market leader in The Netherlands) after TMF's acquisition by MTVA specific department set up to identify and analyse market opportunities prior to implementing the Regionalisation process for the North European feeds (Nordic, France, The Netherlands)Developing 'channel concepts' for the launch of new regional feeds across Europe, and providing strategic advice and implementation guidelinesEnsuring that agreed strategic focus for each region is understood, communicated and maintained (both internal and external)Nurturing and monitoring brand equity and values of MTV in the North European markets A catalyst for new thinking through developing and sharing knowledge and key insights from a Pan-European perspective Show less

• Research Analyst

  • 1999 - 2001

  Primary focus of measuring and optimising MTV’s performance within the North European markets Keeping abreast of competitive activities and opportunities within key marketsSupporting the Ad Sales team with the MTV sellPlan and execute qualitative research in key regions (Sweden Netherlands, France)