Benjamin Fainlight

Head of Marketing at Try Your Best
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles, US
Languages
  • French -
  • Spanish -
  • German -

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Bio

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Head of Marketing
      • Jun 2022 - Jan 2023

    • United States
    • Software Development
    • 700 & Above Employee
    • Director, Global Cultural Marketing
      • May 2020 - Jun 2022

    • Director of Experiential Marketing
      • Feb 2019 - May 2020

    • Senior Brand Manager, Special Projects
      • Nov 2017 - Feb 2019

  • Knowlita
    • Greater New York City Area
    • Brand Director
      • Jan 2017 - Jun 2017

      • Developed brand growth strategy, including social, wholesale, and all digital planning and calendar • Concepted and executed partnerships with brands within and beyond apparel, inlcuding hotel chains and professional sports teams • Developed brand growth strategy, including social, wholesale, and all digital planning and calendar • Concepted and executed partnerships with brands within and beyond apparel, inlcuding hotel chains and professional sports teams

    • United States
    • Apparel & Fashion
    • 1 - 100 Employee
    • Brand Manager
      • Jan 2016 - Dec 2016

      • Planned, confirmed, and executed multiple pop-up shops and retail partnerships nationwide, including Shinola, KILLSPENCER, OTHR, Tokyobike, and Platform LA • Developed brand core values and storytelling campaigns • Doubled email followings through strategic partnerships • Managed and implimented international influencer network for social and physical campaigns and activations • Planned, confirmed, and executed multiple pop-up shops and retail partnerships nationwide, including Shinola, KILLSPENCER, OTHR, Tokyobike, and Platform LA • Developed brand core values and storytelling campaigns • Doubled email followings through strategic partnerships • Managed and implimented international influencer network for social and physical campaigns and activations

    • Textile Manufacturing
    • Consultant - Sales & Art Direction
      • Jun 2015 - Jan 2016

      • Developed and managed private label sales, directing business growth • Liased with multiple factories from concept to production • Designed and implimented lookbook layout for online publication • Created planning and development calendar for seasonal projections • Developed and managed private label sales, directing business growth • Liased with multiple factories from concept to production • Designed and implimented lookbook layout for online publication • Created planning and development calendar for seasonal projections

    • United States
    • Retail
    • 700 & Above Employee
    • Buying Intern
      • Sep 2012 - Jan 2013

      • Facilitated private label development and manufacturing • Managed allocation and sales reporting for national distribution • Attended buying appointments and oversaw orders to fulfillment • Facilitated private label development and manufacturing • Managed allocation and sales reporting for national distribution • Attended buying appointments and oversaw orders to fulfillment

    • France
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Wholesale Intern
      • May 2012 - Sep 2012

      • Managed and confirmed retailer orders and interest seasonally • Learned collection and presented to buyers during market • Tracked weekly and monthly sales to gather market insight • Managed and confirmed retailer orders and interest seasonally • Learned collection and presented to buyers during market • Tracked weekly and monthly sales to gather market insight

  • Alex White Edits
    • New York City
    • Styling Assistant
      • Jul 2011 - May 2012

  • Kirna Zabete
    • New York City
    • Buying Intern
      • Apr 2011 - Nov 2011

  • W Magazine
    • New York City
    • Fashion Editorials Intern
      • Jan 2011 - May 2011

    • France
    • Retail Luxury Goods and Jewelry
    • 300 - 400 Employee
    • PR and Media Intern
      • Sep 2009 - Aug 2010

    • United States
    • Museums, Historical Sites, and Zoos
    • 200 - 300 Employee
    • Translator in Tino Sehgal's "This Progress"
      • Dec 2009 - Mar 2010

Education

  • New York University
    Bachelor of Arts (B.A.), Marketing & Consumer Theory (Individualized Study)
  • Université Paris Sorbonne (Paris IV) / Sorbonne University
    Study Abroad, French Culture, Art History, and Literature
  • Humboldt University
    Study Abroad, Berlin and German Art History and Contemporary Art Studies
  • The Loomis Chaffee School
    High School Diploma with Honors, High School/Secondary Diplomas and Certificates

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