Senior Account Executive

• Jul 2022 - Present

Account Executive

• Jun 2021 - Aug 2022

Function as the primary point of contact for brand marketers whom FCB Cure represents as the agency of record for all marketing tactics and strategy, with experience specific to Chronic Heart Failure on the health care consumer (HCC) side of the business. • Experience working on digital convention banner ads, patient support programs, print and digital brochures, office leave-behinds, magazine print ads, patient testimonial videos, paid Facebook social media ads, email content, programmatic video, among additional tactics. • Oversee the entire project life-cycle, contributing to ideation, pitching clients and stakeholders, concept execution, completing Veeva PRT/MLR submission and reviews, through deployment. • Managing 4-8 projects at one time, utilizing strong time management and priority organization to ensure project milestones are met and executed within client agreed timelines. • Contribute to client and stakeholder facing strategy, big idea, and pitch PowerPoint decks that produced new projects and built organic business for the agency. • Work closely with finance and project management to properly scope tactics according to internal and client rate cards, utilizing weekly finance trackers and audits to ensure hours are billed properly and projects stay within scope. Show less

Client Relationship Manager

• Aug 2019 - Jun 2021

Primary administrative support for Account Services SVPs working collaboratively across three offices as well as manager of various client related needs such as gifting, meeting and event planning, MSA /brand guideline management, and Salesforce management and reporting, among other tasks. • Assist in creating internal and client facing PowerPoint presentations in accordance to brand guidelines. • Manage 30+ account records in Salesforce, as well as any new business opportunities and the 1,000+ related contact accounts. • Alleviate overutilization by providing upwards of 25% of my billable time to assisting account teams with screenshotting, proofreading copy, editing billable / finance documentation, among other tasks. • Run cross-department leadership projects from a high level, tracking milestones, enforcing deadline accountability, and managing documentation. Show less

Account Manager

• May 2019 - Aug 2019

Manage client accounts, such as PR and communication agencies, to billion-dollar retail groups, performing the onboarding process, providing assistance with troubleshooting, and developing social media strategy/campaigns.• Built and developed relationships across 30+ client accounts.• Work alongside clients to develop social media strategy/campaigns that have increased the social media presence of brands, effective reach of their voice, and follower counts. • Presented the Nuvi platform to director and c-level associates explaining complex features and functions in an understandable and simple fashion.• Collaborate with internal creative, development, and business teams to address client any roadblocks and further their social media strategies. Show less

Community Manager

• Aug 2018 - May 2019

Manage Facebook, Instagram, and Twitter accounts across regional, national, and international brands, monitoring interactions, managing content, creating more meaningful engagement, and developing better touchpoints for clients.• Function as the social media voice of Church Mutual, Home Run Inn Pizza, and the Hertz/Dollar/Thrifty family of brands.• Assisted in decreasing negative sentiment by 24% versus the previous year while seeing an additional 74% increase in incoming messages for the Hertz brand social media.• Implemented, monitored, and engaged product launch campaign that had 28 million+ organic reach within the first 48 hours.• Create organic retweets and develop ongoing social media conversations with relevant personalities and influencers.• Collaborate directly with account managers and creative team to construct copy and content for original posts. Show less

Assistant General Manager

• Apr 2018 - Aug 2018

Primarily managed front of house team. Led new employee training and development. Monitored, guided, and developed sales metrics. Addressed and resolved any issues that arose during service with guests. Primarily managed front of house team. Led new employee training and development. Monitored, guided, and developed sales metrics. Addressed and resolved any issues that arose during service with guests.

Media Buying Coordinator

• Apr 2017 - Dec 2017

Oversaw the media buying life-cycle from buy proofing, media buying within cost/finance/ratings/flight time parameters, estimating programming ratings during the buy creation process, and confirming that completed buys reached ratings/billing goals. • Utilized professional communication in-person, over the phone, and via email as first point of contact between buyers and markets. • Created unique monthly audit spreadsheet to streamline process and increase ease of use when viewing 10+ markets. • Co-ran Excel basics class for media buying department to reduce turn time between rating releases and rate estimating. Show less

Sales Manager

• Oct 2005 - Apr 2017

Led Home Theater team to achieve business goals through execution of sales philosophy, maintaining margins that benefited the overall business bottom line, and building a strong client base consisting of return customers and referral business. • Created “New Home Theater Associate” sales/training forms; reduced orientation time and increased premium purchases by 50% in 90 days. • Developed team from 3rd place ranking to consistant 1st place, monthly, in competitive market for premium home theater sales. • Proactive learner and teacher as product lifecycle was often 6-8 months with overall technology changing at an even faster rate. • Responsible for department metrics, providing weekly status reports and monthly budget reporting via conference calls. Show less

Business Development Intern

• May 2016 - Aug 2016

Worked closely with sales team, learning the ins-and-outs of of their position as a dynamic creative in the advertising industry. Observed and engaged with team meetings regarding sales metrics and business development. Utilized Salesforce to identify potential opportunities and update current clients. Worked in Microsoft Powerpoint to assemble client facing presentations. Worked closely with sales team, learning the ins-and-outs of of their position as a dynamic creative in the advertising industry. Observed and engaged with team meetings regarding sales metrics and business development. Utilized Salesforce to identify potential opportunities and update current clients. Worked in Microsoft Powerpoint to assemble client facing presentations.

System Designer

• Apr 2012 - May 2014

Harnessed years of industry knowledge to connect consumers with premium home theater and home automation brands through one-on-one consultations and presentations in-home and in-store. • Ranked #3 in market for $750K+ in annual sales in the grand opening year; drove consistent and additional revenue to the location. • Created and presented PowerPoint documents to confirm client specifications and provide clear understanding of project guidelines. • Conceived individual scope of work documentation for every project, developing long-term milestones including delivery, installation, and education of product functionality in-home. • Completed 12+ unique brand certifications qualifying as an expert in products spanning home networking to handmade speakers. Show less

IT Specialist

• Feb 2010 - Mar 2012

Managed 12+ customer accounts utilizing workflow planning, scheduling, research, and communications to provide value-added service as a liaison between clients and emerging technology. • Established key partnerships with clients based on integrity, positive attitude, support, and extensive product knowledge. • Assembled, organized, and maintained troubleshoot document database and ran new technology training sessions across clients. • Recognized as a subject matter expert (SME), exercised strong work ethic and commitment to continuing education alongside team collaboration. Show less