Experience

H2 Wellness, Inc.

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Senior UX Designer

  • Dec 2012 - Present

  UX Designer for Health/Wellness mobile and desktop applications. Collaborate with discipline leads to define and write business and functional requirements for large-scale projects. Translate business and functional requirements into detailed wireframes supported by annotated functional specifications. Responsible for wireframing core desktop user interfaces for both medical administrators and end-users. Lead UX Designer for mobile applications concerning medication tracking, nutrition, and fitness. Experience with designing for iOS, Android, and Sencha Touch. Work independently and with large offsite teams in an Agile development environment. Show less



Keyword Search Pros

• Sherman Oaks, CA

• SEO Manager

  • Jun 2010 - Oct 2012

  Consulted with new and prospective clients to determine business objectives and developed strategies for translating optimized organic search presence into increased conversions and revenue. Performed analysis of existing client website architecture, on-site optimization, external link profile, keyword ranking, and organic traffic. Created process flow diagrams and wireframes in order to implement A/B and multivariate testing interfaces to optimize conversion rates. Consulted with new and prospective clients to determine business objectives and developed strategies for translating optimized organic search presence into increased conversions and revenue. Performed analysis of existing client website architecture, on-site optimization, external link profile, keyword ranking, and organic traffic. Created process flow diagrams and wireframes in order to implement A/B and multivariate testing interfaces to optimize conversion rates.



Freelance SEO Consulting

• Greater Los Angeles Area

• SEO Consultant

  • Apr 2008 - May 2010

  Developed and executed strategies to increase organic traffic – including on-site optimization, relevant content creation, link-building, social media activity, and brand building. Developed process-flow diagrams, sitemaps and wireframes for creating engaging click-streams and user interfaces that support relevant content and increased conversion rates. Developed and executed strategies to increase organic traffic – including on-site optimization, relevant content creation, link-building, social media activity, and brand building. Developed process-flow diagrams, sitemaps and wireframes for creating engaging click-streams and user interfaces that support relevant content and increased conversion rates.



Genex

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Information Architect

  • Apr 2006 - Jan 2008

  Senior Information Architect for several clients including Acura, Toyota, Lexus, Ford Direct and Better Homes & Gardens. Collaborated with client stakeholders and discipline leads for discovering and defining scope and requirements documentation. Responsible for performing user research and developing user personas in order to create use case scenarios to inform intuitive UI design iterations. Created process flows, sitemaps and annotated wireframes based on requirements documentation and findings from preceding IA exercises. Lead Information Architect for several Acura engagements including the redesign of Acura Certified Pre-Owned and Locate a Dealer user interfaces. Show less



First American Title

• United States
• Real Estate
• 700 & Above Employee

• Senior Information Architect

  • Apr 2004 - Apr 2006

  Information Architect for First American Web Services (FAWS) – web based portal for tracking mortgage lending workflow and transactions. Collaborated with product managers and development leads for defining and documenting business rules and specifications for ongoing software releases. Developed a rapid iteration of low-fidelity interface mock-ups in order to create fully annotated interface wireframes and clickable HTML prototypes for portal applications. Lead Information Architect for several First American branded B2B and B2C web properties. Show less



10TH DEGREE

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Information Architect | Senior Site Developer

  • Mar 2003 - Mar 2004

  Lead Information Architect for all Mitsubishi Motors engagements including the 2004 model year product launches, micro-sites, and media-driven integrated campaigns. Senior Site Developer for several interactive clients including Mitsubishi Motors. Active participation in recruitment and staffing of front-end site development resources. Lead Information Architect for all Mitsubishi Motors engagements including the 2004 model year product launches, micro-sites, and media-driven integrated campaigns. Senior Site Developer for several interactive clients including Mitsubishi Motors. Active participation in recruitment and staffing of front-end site development resources.



Young & Rubicam Group

• Advertising Services
• 300 - 400 Employee

• Senior Information Architect

  • Jul 2002 - Mar 2003

  Senior Information Architect for several clients including Land Rover, Lincoln and Mercury. Conducted heuristic evaluations and competitive analysis for Lincoln and Mercury brands. Developed annotated wireframes for the Land Rover e-commerce site, and Retailer Admin tool. Created process flow diagrams and annotated wireframes for the Lincoln Aviator product launch, and the Lincoln/US Open micro site. Senior Information Architect for several clients including Land Rover, Lincoln and Mercury. Conducted heuristic evaluations and competitive analysis for Lincoln and Mercury brands. Developed annotated wireframes for the Land Rover e-commerce site, and Retailer Admin tool. Created process flow diagrams and annotated wireframes for the Lincoln Aviator product launch, and the Lincoln/US Open micro site.



Divine / marchFIRST (Formerly USWeb/CKS)

• Irvine, CA

• Information Architect | Senior Site Developer

  • Apr 2000 - Jul 2002

  Lead Information Architect responsible for writing functional specifications and wireframing several Mazda engagements including the Vehicle Locator application and the 2002 Model Year product launches. Lead Site Developer for Allergan/Botox, including hand-coding the Botox physician and patient facing branded web site. Search engine optimization for my-eTrust.com branded consumer facing web site. Lead Information Architect responsible for writing functional specifications and wireframing several Mazda engagements including the Vehicle Locator application and the 2002 Model Year product launches. Lead Site Developer for Allergan/Botox, including hand-coding the Botox physician and patient facing branded web site. Search engine optimization for my-eTrust.com branded consumer facing web site.



Practical Enhanced Logic Corporation

• Yorba Linda, CA

• Web Master / Senior Network Administrator

  • Apr 1997 - Mar 2000

  Developed, hosted and maintained branded company web site and E-commerce web site. Responsible for maintaining corporate LAN, web, e-mail, DNS and FTP servers. Technical support for end-user installation of PCI cards and supporting device drivers. Developed, hosted and maintained branded company web site and E-commerce web site. Responsible for maintaining corporate LAN, web, e-mail, DNS and FTP servers. Technical support for end-user installation of PCI cards and supporting device drivers.