Experience

Citizens of the Great Barrier Reef

• Australia
• Non-profit Organizations
• 1 - 100 Employee

• Impact and Communications Director

  • Oct 2021 - Present



University of Technology Sydney

• Australia
• Higher Education
• 700 & Above Employee

• Impact Manager, Impact Studi

  • Oct 2019 - Sep 2021



Humane Society International

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Communications Coordinator

  • Mar 2017 - Sep 2019



Earth Hour Global

• Digital Communications Manager

  • Jun 2012 - Aug 2014

  • Led a small but highly innovative communications team at Earth Hour Global in Singapore, to ensure communications strategy for Earth Hour 2014 was executed globally to 162 countries and territories;• Led the digital, PR and celebrity ambassador integration into Earth Hour Blue, the global 2014 campaign for Earth Hour, working directly with key media partners - Sony Pictures International and Discovery Networks International - to promote 2014 campaign across traditional, online and social media;• Directed the global social media strategy for Earth Hour 2014 on Facebook, Twitter, Instagram, Google Plus and Tumblr, growing direct audience to approx. 1.5 million• Worked closely with key internal (WWF-International) stakeholders and external representatives from Facebook, Instagram and Twitter around Earth Hour event to ensure digital reach of movement grows into the hundreds of millions;• Responsible for engaging WWF offices to submit 19 crowdfunding project for Earth Hour Blue, the world's first crowdfunding and crowdsourcing platform for the planet launched in 2014 • Compiled key global statistical report for Earth Hour 2013 and outcomes case studies distributed to 154 countries and territories globally;• Worked on highlighting the role of Earth Hour in facilitating WWF’s conservation outcomes across the WWF organisation, presenting at offices in Switzerland, Malaysia, Indonesia, Thailand, Vietnam and Korea. Show less

• Communications Manager

  • Feb 2012 - Jul 2012

  I manage Earth Hour Global's official social media accounts, including Facebook (audience of 750,000+), Twitter (audience of 75,000+), Tumblr, Pinterest, Google +, Instagram and Flickr. I developed global press releases and social media strategies for the Earth Hour 2012 campaign 'I Will If You Will', as well as developing internal communication materials for the Earth Hour network across the world. I liaise with our global advertising agency Leo Burnett Chicago, and develop global social media and ambassador partnerships for our brand. I am the editor for blog content on our official website, and source content through liaising with Earth Hour country and territory teams from all over the world. In February 2012, I organised a major Earth Hour Global media launch in Singapore. - Earth Hour 2012 was celebrated in 152 countries and more than 6950 cities and towns. It was the largest environmental event in history. Show less

• Media Officer

  • Nov 2011 - Feb 2012

  I worked on official social media accounts, including Earth Hour Global Facebook (650,000+), Twitter (55,000+), YouTube, Flickr and Tumblr. I liaised with Earth Hour country and territory teams from all over the world, as well as supporting with social media and ambassador partnerships.I assisted in the development of global press releases and social media strategies, as well as developing internal communication materials for the Earth Hour network across the world. I was also the editor for blog content on our official website, EarthHour.org. - Earth Hour 2011 was celebrated in 135 countries in more than 5,200 cities across the world – it has an estimated global reach of 1.8 billion people. Show less

• Global Publicity Assistant

  • May 2011 - Nov 2011

  I was involved in creating social media strategy reports and other digital partner background research for Earth Hour Global.I worked on the creation of both the Earth Hour Global Tumblr Page and Earth Hour Global Instagram account, as well as contributing content to the official Facebook and Twitter pages. I was also involved in preparing Earth Hour Global applications for SXSW Eco and SXSW Interactive 2012.