Growth Marketing Manager

• Apr 2023 - Present

Blackbullion is a financial wellbeing platform that equips young people with money skills for life and improves access to funds. Responsible for the awareness, acquisition and activation of new users. Blackbullion is a financial wellbeing platform that equips young people with money skills for life and improves access to funds. Responsible for the awareness, acquisition and activation of new users.

Growth Marketing Manager

• Jun 2020 - Apr 2023

Sun Exchange is an innovative financial vehicle for companies seeking to go solar. By using the power of the crowd, people from all across the globe provide capital to install and maintain solar panels at schools, businesses and organisations across Southern Africa. In turn, people receive a monthly return for 20 years. Responsible for generating constant iterative tests throughout the funnel, wielding data to improve the customer journey from website visitor to customer advocate. I provide specific insight and implement strategic tactics to drive website traffic, improve sign up rates and increase bottom-line revenue. Show less

Growth Hacker

• Feb 2020 - Jun 2020

Responsible for the development and implementation of marketing strategy roadmaps for the core feature set of shoppingfeeder. The role entailed: - data analysis - designing and implementing go to market strategies - working cross functionally with multiple stakeholders. Responsible for the development and implementation of marketing strategy roadmaps for the core feature set of shoppingfeeder. The role entailed: - data analysis - designing and implementing go to market strategies - working cross functionally with multiple stakeholders.

Freelance Marketing

• Jan 2020 - Feb 2020

Marketing Manager

• Jan 2018 - Nov 2018

Managed and coordinated specific digital marketing campaigns that drove traffic and captured leads to increase revenue and growth.- Developed, implemented, tracked and optimised digital acquisition and content campaigns.- Identified and grew specific marketing channels.- Optimised landing pages, websites and page content.- Managed various affiliate networks.

Account executive

• Aug 2016 - Dec 2017

Responsible for proactively generating new sales for the company, in addition to managing the client pipeline working closely with the customer success team.- Developed in-depth knowledge of a client's industry and business needs.- Spoke with potential clients, identified business needs and aligned them to business goals.- Prepared and delivered proposals, pitches and presentations to clients.

Digital Specialist

• Jul 2015 - Aug 2016

As one of the first employees I was responsible for multiple marketing activities relating to SAAS. Through lean methodology, I learnt how to test and deploy various marketing tactics rapidly and systematically.- Implemented and executed content strategies (blog posts, whitepapers, press releases).- Keyword research, SEO and PPC.- Social media marketing and advertising (Facebook, Twitter, LinkedIn, Instagram).- Provided campaign performance reporting and analysing to senior managers. Show less

Digital Marketing Strategist

• Aug 2013 - Feb 2015

Designed, implemented and executed the digital marketing strategy for the national office. Aligned both below the line and above the line to reflect the overall branding of the company. - Conducted market research and competitor analysis. - Oversaw the implementation of various websites and ecommerce stores. - Managed the creative process of design, creation and execution of various online assets. Designed, implemented and executed the digital marketing strategy for the national office. Aligned both below the line and above the line to reflect the overall branding of the company. - Conducted market research and competitor analysis. - Oversaw the implementation of various websites and ecommerce stores. - Managed the creative process of design, creation and execution of various online assets.

Junior Strategist

• Jan 2013 - Jul 2013

Assisted the Head of Strategy with various tasks to accomplish overall goals for various agency clients. - Digital marketing strategy; production management, planning, content management. - Data analytics, competitive & market research. - Created and delivered compelling advertising and marketing presentation. Assisted the Head of Strategy with various tasks to accomplish overall goals for various agency clients. - Digital marketing strategy; production management, planning, content management. - Data analytics, competitive & market research. - Created and delivered compelling advertising and marketing presentation.

Marketing Intern

• Oct 2012 - Nov 2012

Assisted Digital team: - Digital strategy formulation - Content Management - Social Media management Assisted Digital team: - Digital strategy formulation - Content Management - Social Media management