Experience

Elephant Magazine

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Commercial Manager

  • Jan 2020 - Present

• Sales, Marketing and Distribution

  • Jul 2016 - Jan 2020

  Responsible for all international sales and marketing for Elephant and all its expressions: print magazine, digital magazine, website, space and books. • Set up international distribution network for Elephant magazine, negotiating contracts and pricing.• Responsible for on-time delivery of every issue by liaising with designers, printers and shipping companies• Reporting sales to senior management and responding to sales trends to ensure efficient production and logistics. • Oversaw redesign of magazine and responsible for international marketing campaign with 50% increase in print run and 200% increase in advertising revenue. • Worked with digital and editorial teams to redesign new website in 3 months’ time to coincide with launch of new magazine. • Managed production of 6 book titles in coordination with creative director, graphic designer and art gallery clients, delivered on time with 40% profit margin for the company. • Set up finance system and web order system with seamless integration with payment processors and warehouse systems and responsible for all invoicing to advertisers, distributors and subscriptions. • Responsible for all production, marketing and promotion for all events at Elephant West, our project space that opened in White City, West London, in November 2018. Liaised with curating team, visiting artists and PR Company for the creation of marketing collateral and driving people to the space. • Developed brand identity and marketing strategy with General Manager for events and venue hire.



Frame Publishers

• Design Services
• 1 - 100 Employee

• Brand Manager

  • Jun 2015 - Jun 2016

  Responsible for international marketing and production of leading architecture magazine Mark and international marketing and distribution of Frame’s books • Worked with commercial director on advertising campaigns for Mark, Foam and the books programme. • Set up international distribution network for Foam magazine. • Oversaw transfer of all customer service from internal staff to external service company to cope with increased volume of service calls. • Co-ordinated ongoing updates to in-house developed CRM system • Oversaw transfer to new e-commerce platform

• Circulation Manager

  • Feb 2010 - May 2015

  Responsible for all sales and marketing for all magazines published by Frame Publishers: Frame, Mark and Elephant. • Responsible for all recurring billing and in charge of customer service team. • Set up international distribution network for Frame Books with wholesalers, distributed and managed sales agents.• Responsible for presence at international trade fairs (20 per year) in Europe (Milan, London, Paris, Cologne, Berlin, Frankfurt, Brussels, Stockholm) and North America (New York, Chicago, Toronto) - negotiated media partnerships, arranged for logistics and booth design, briefing of stand personnel, sales and cash management and reporting to the publisher. • Sold licenses for local versions of Frame magazine to publishers in Korea and China.

• Distribution manager

  • Jun 2007 - Jan 2010

  Responsible for all logistics for Frame and newly launched Mark (2007) and Elephant (2009). Negotiated with shipping and mailing companies and worked with warehouse and fulfilment partners for efficient and on-time distribution. Represented Frame at international design and architecture trade fairs in Europe and North America.• Set up international distribution network for Mark and Elephant• Co-ordinated warehouse move from Rotterdam to The Hague

• Customer Service Agent

  • May 2006 - May 2007

  Responsible for answering phone calls, emails and fax messages from subscribers and customers. Daily fulfilment of web orders in coordination with marketing manager. Helped with organising the office and ensuring enough stock was always available for same-day shipping of every order.