Regional Marketing Manager, Americas

• Nov 2021 - Present

- Serve as the primary liaison with advertising, public relations, market research, and other agencies and vendors to develop and execute promotional plans that drive awareness, engagement, and conversions - Manage the development of marketing collateral including blog posts, white papers, infographics, eBooks, case studies, presentations, and other thought leadership materials - Manage email marketing campaigns from start to finish, including but not limited to planning, segmentation, template design, testing, deployment, and analysis - Analyze website traffic data and other key metrics to identify opportunities for improvement and make recommendations on areas of focus - Stay up-to-date on the latest trends and technologies in digital marketing and measure the effectiveness of our campaigns to ensure we are getting the most ROI possible - Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies - Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, expenditure spending, and other financial considerations - Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights - Lead the development of our marketing plans working closely with clients, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our products and services - Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales Show less

Business Management Consultant

• Jan 2020 - Present

Benjamin Preston LLC provides businesses with marketing, strategy, and management consulting services. With experience in a range of industries and clients ranging from startups to billion-dollar businesses, Benjamin Preston's strategic approach to business will help your business scale quickly and efficiently. - Develop strategic plans for clients that incorporate efficient allocation of resources, CRM and email automation, and seamless customer experience - Execute digital marketing to an interactive consumer centric model and focusing on customer satisfaction and value - Planning and executing marketing campaigns for B2B and B2C businesses in partnership with Sales and Operations teams - Develop creative, qualitative and appropriate content & features/ functionalities to support the brand’s or project’s ambition - Creation marketing campaigns focused on scalable Lifecycle Marketing programs - Develop cross-channel programs focused on acquiring, engaging, and retaining customers across multiple devices—desktop, tablet, and mobile. - Keep watch on Market Trend, especially targeted consumers’ life behavior, optimize CRM activities to enhance engagement - Identify mission-critical digital infrastructure gaps and developed a digitalization recommendation to expand organizational capabilities and reach target customers - Work with businesses across several industries to develop ongoing operational improvements - Worked closely with clients to determine new target customers to go after and ways to bring in new business with a wholistic omnichannel approach Show less

Co-Founder and Marketing Director

• Jan 2015 - Nov 2021

About the Foundation: Kamie K. Preston Hereditary Cancer Foundation is committed to saving the lives of individuals with cancer-causing hereditary genetic mutations. We are a community-centered organization working to educate and support families with hereditary cancer and the physicians that combat it. http://hereditarycancer.org/ - Empower families impacted by hereditary cancer to seek testing, counseling, and ongoing examinations to increase the odds of early cancer detection - Launch strategic initiatives to raise awareness of hereditary cancer to high-risk patients across the U.S. - Support a network of more than 500 physicians and genetic counselors by providing research and patient experience recommendations/improvements - Oversee marketing and operations, and fundraising more than $100,000 a year through events and donor relations - Partner with government officials to create legislation preventing genetic discrimination of mutation-positive patients and prepare Senate speeches on genetic testing for Senator Don Bacon - Support 75+ families inflicted with hereditary cancer by subsidizing genetic testing for family members which increases odds of early detection across several generations - Grow a support community of 200+ mutation-positive patients across 25 states and share their stories with medical professionals across the U.S. - Analyze key metrics and create benchmarking dashboard for donors, patients, and medical professionals Show less

Marketing Manager

• Oct 2017 - Aug 2021

- Created and lead a 12-person Marketing Department to oversee strategic plans, budgets, and operations - Assessed company organizational model and brand through a human-centered design approach, and ultimately provided a strategic recommendation that was championed through the restructuring and rebranding - Identified mission-critical digital infrastructure gaps and developed a digitalization recommendation to expand organizational capabilities - Established and grew department verticals in Marketing, Communications, Customer Experience, Social and Mobile, Data and Analytics, and Marketing Operations - Grew retail loyalty program by 5,000+ members through hyper-personalization and data-driven incentives - Create intelligent customer engagements and new revenue generation opportunities for 40 subsidiary brands across 10 industries - Conduct diverse market research to better analyze and uncover opportunities for impactful customer engagement that reshapes the consumer decision journey - Establish and manage a company innovation lab continually experimenting with and implementing technology like process automation - Facilitate strategic marketing development and innovation conversations between C-suite and subsidiary leaders, creating aligned and scalable business growth - Develop cross-departmental operations plans to ensure seamless customer experience for $200+ million worth of government contracts - Manage in-house agency with project managing, budgeting, and creative concepting averaging about 1,500 jobs a year - Conduct Marketing Maturity Assessment across 40 business units and provide roadmap recommendations to add sophistication to marketing and communications activities Show less

Marketing/Communications Manager

• Mar 2017 - Nov 2017

- Led marketing and communications for our three brands: EDG, Life Coded, Bond Development Partners including go-to-market strategies, brand awareness, and content marketing - Developed a new project management platform that utilized the power of Artificial Intelligence to make clients more efficient in their agile project management - Positioned and launched new project management system to B2B customers - Functioned as primary point of contact for customers providing trainings and implementation plans for teams of 15+ members - Led business development and sales efforts to generate more than $100,000 in revenue in 6 months - Prepared investor presentations for seed funding rounds which brought in $2+ million in new investor dollars - Created and maintained a customer database and improved overall customer experience through data-driven customer journey mapping - Developed and executed a fully integrated digital product launch using a multichannel approach across social, web, and online advertising - Managed experimentation process and A/B testing for our automated email, website conversions, etc. Show less

Marketing/Client Success Manager

• Mar 2017 - Nov 2017

- Led marketing and communications for our three brands: EDG, Life Coded, Bond Development Partners including go-to-market strategies, brand awareness, and content marketing - Developed a new project management platform that utilized the power of Artificial Intelligence to make clients more efficient in their agile project management - Positioned and launched new project management system to B2B customers - Functioned as primary point of contact for customers providing trainings and implementation plans for teams of 15+ members - Led business development and sales efforts to generate more than $100,000 in revenue in 6 months - Prepared investor presentations for seed funding rounds which brought in $2+ million in new investor dollars - Created and maintained a customer database and improved overall customer experience through data-driven customer journey mapping - Developed and executed a fully integrated digital product launch using a multichannel approach across social, web, and online advertising - Managed experimentation process and A/B testing for our automated email, website conversions, etc. Show less

Global Communications Associate

• May 2014 - Jan 2017

- Oversaw all external communications including: digital media, events, awards, sponsorships, and media relations - Established and activated a network-wide communications team across eight companies to streamline and align communications messaging and programs - Assessed the employee experience of 6,000+ employees and provided engagement recommendations to C-suite including implementation of a culture ambassador program and a diversity and inclusion (D&I) initiative - Designed and implemented network-wide technology and business solutions for Yammer, SharePoint, Salesforce, Huddle and Office 365 - Created luxurious experiences through sponsorship activations for Publicis Health executives and high-profile clients at events like Cannes Lions Health and Ad Age A-List - Developed and executed a diverse social strategy that increased client engagement by 30 percent - Advised 16 C-level healthcare executives on their thought leadership platforms and placed them in in publications such as the Guardian, Washington Post, Medical Marketing & Media, and Advertising Age Show less

President

• Jan 2014 - Dec 2014

● Led PRSSA chapter of 46 young professionals and managed 12 executives ● Developed chapter initiatives/campaigns and project managed several teams ● Guest lecture UNL classes for public relations and advertising campaigns ● Oversaw social media execution and increased social media activity by 130 percent in two years ● Updated team processes to make our teams more innovative and connected while streamlining workflows ● Increased social media activity by 130 percent in two years ● Awarded 20+ Paper Anvils for work with chapter initiatives/campaigns ● Awarded UNL Student Impact’s Outstanding Leadership Award in 2014 Show less

Public Relations Director

• Aug 2013 - Dec 2014

● Led marketing teams in creating and executing powerful communication plans ● Directed internal communications and seven social media platforms ● Acquired and managed clients for the entire life cycle of the campaign ● Planned and led trainings for students and clients quarterly ● Strengthened new business pitching to acquire five new clients in one year ● Acted as University of Nebraska-Lincoln’s subject matter expert on extracurricular student programming ● Measured and analyzed marketing data for clients and advised on innovations to improve profitability ● Awarded with 13 Paper Anvils for client campaigns Show less

Marketing and PR Intern

• Apr 2013 - Dec 2014

● Created and analyze marketing reports, campaign metrics, and campaign conversions ● Developed a social media strategy that increased social media impressions by 300 percent in two months ● Created content for various mediums while abiding by financial regulations ● Oversee website and intranet updates ● Aid in filming and promoting Assurity video series on products ● Created and analyze marketing reports, campaign metrics, and campaign conversions ● Developed a social media strategy that increased social media impressions by 300 percent in two months ● Created content for various mediums while abiding by financial regulations ● Oversee website and intranet updates ● Aid in filming and promoting Assurity video series on products

Marketing Consultant

• Aug 2012 - Dec 2014

I work with various schools and nonprofits to assist with donor relations, media relations, event promotions, creative work and various aspects of public relations and communications. All of the work I do is to address and solve an existing problem with the organization. I work with various types of organizations to turn their problems into an opportunity. I work with various schools and nonprofits to assist with donor relations, media relations, event promotions, creative work and various aspects of public relations and communications. All of the work I do is to address and solve an existing problem with the organization. I work with various types of organizations to turn their problems into an opportunity.

Special Event Intern

• May 2013 - Jul 2013